The ease of implementation has been an important reason as to why we've been using it and also the reason why our team has been comfortable recommending it. That's probably one of the most important things for non-technical people, how easy it is to understand, what a solution does, why it's important, and how it works. That process has been really simple compared to that of other platforms. To make an ADA compliant website, doing it manually is an option, but it is not one that we recommend given the solution. I think accessiBe has done a great job. They provide the paperwork that our clients need at the compliance level, which is very important. They support the solution. We've been able to get a hold of somebody and quickly when we needed anything. We have found the quality of the product and the quality of the process to also be valuable. The solution can be customized by the merchant. A popup widget can be used to control a variety of criteria, such as contrast, size of fonts, etc. You can pause animations for people who may be suffering from epilepsy, as any fast moving objects in their periphery can affect their mental as well physical health. These things can be dialed off completely, and any movement, videos, etc. can be terminated. There are toggles and options as you go through the menu based on the individual user's needs and preferences. They can customize it and then collapse the widget, and their entire experience will be to that preset until they clear their cookies or cache or reset the widget. The solution works automatically once it's installed, and that is a very quick process. Nothing additional is required. In general, any website that is navigable instantly is an experience that aligns with that user's needs and preferences. The solution has absolutely reduced the bounce rate on our website for people with disabilities. It's a night and day difference. If we need to quantify it, we're looking at over a 50% increase in terms of onsite stay versus bounce. accessiBe has increased the time disabled users spend on the site. If you're able to provide that experience, it's simply something that is a usable product. If you don't have a product installed and the website is something that people can simply not navigate, they will spend less time. The solution has helped increase revenues from purchases by disabled users by at least $50,000 to $100,000 in the course of several quarters in terms of additional business equity. For our merchants, we run e-commerce websites, email marketing, and any other messaging that goes with it. We look to install a product that can save time and money, increase user experience, communicate better, and load faster. We look at accessiBe as a solution that fits into that matrix. accessiBe has helped our organization get out of ADA compliance lawsuits. accessiBe provides paperwork, licensed to the merchant. When a lawsuit is brought forth, it starts the discovery and auditing process. When it hits the web development components of the agencies and the teams involved, accessiBe provides the paperwork that then we can provide to the legal department. They provide it to their to attorneys to properly combat the situation and to ensure that they are actually in compliance if accessiBe is already installed.
