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Amazon WorkMail vs Zoho Campaigns comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon WorkMail
Ranking in Cloud Email
2nd
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
14
Ranking in other categories
Email Applications (4th)
Zoho Campaigns
Ranking in Cloud Email
8th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the Cloud Email category, the mindshare of Amazon WorkMail is 8.4%, up from 6.4% compared to the previous year. The mindshare of Zoho Campaigns is 3.3%, down from 5.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
Amazon WorkMail8.4%
Zoho Campaigns3.3%
Other88.3%
Cloud Email
 

Featured Reviews

GM
Owner at Marinov
Centralized email accounts have streamlined routing, security checks, and long-term organization
While using Amazon WorkMail over time, I haven't encountered substantial disappointments, but there have been usual glitches with the web interface. For instance, while the service is generally 99.5% perfect, I experience issues like the folder structure I set up sometimes not remembering the state of expanded and collapsed nodes after refreshing the page. This lack of persistence in which nodes are collapsed or opened can be frustrating. However, since it's a minor technical issue, I doubt the average user would notice it. If Amazon WorkMail were not discontinuing, I wouldn't think there is much to improve or enhance about it. It is standard enough and easy to use, and any glitches are minor, not worth evolving or disrupting its current functionality. As for whether the user interface is intuitive and if I'm satisfied with its flexibility and customizability, there are some minor features lacking, but I don't feel a need for changes since it works as designed. The most crucial aspect is that I can set up my address book with the complex organizational structure needed for the accounts connecting to AWS. The lower-level functionalities suit me well enough. Other services often have customizable views of email representations with senders, subjects, and even snippets of content. While my external application on mobile can show customizable lines with my email list, Amazon WorkMail does not offer that feature. I don't really need it, but it would be a nice addition for power users.
Matheus Ferraz - PeerSpot reviewer
CRM Team Leader at a tech company with 201-500 employees
A very reliable and stable tool that can be used to manage campaigns
When we contact support, sometimes it takes two to three days or even more to get a satisfying answer. It is time-consuming. I'm not sure if it's because of the high demand that the team has to support. At some point, it seemed to me that they were not prepared. I've been using support for three years. I noticed some changes. Support used to be more personal. Suddenly, it is like we have no direct contact with the team. We could not reach them through chats. We can reach them only through emails. I could see that they were trying to be automated in the way they provide customer service.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is highly available and scalable. It is also highly reliable. I don't lose any of the messages or emails. If there is an issue where the email sent operation failed, Amazon as a platform ensures that the send operation is retried, and the email reaches its destination. This way, it is highly reliable."
"Despite being an end-user service on AWS, the backend is complex enough to enable many useful features, I invested time in configuring it, and it worked flawlessly for six years."
"We use the tool for transactional emails and marketing."
"The best feature is that Amazon SES provides verified email messages."
"It is very stable. I haven't faced any issues."
"There is no need for me to set up security."
"The product is very user-friendly."
"Amazon WorkMail integrates with Route 53 and other AWS services, providing a seamless experience when using AWS infrastructure."
"It is a very reliable and stable tool."
"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."
"The initial setup is easy."
"Zoho Campaigns is a good software for email marketing."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"The solution is very inexpensive and very reasonably priced."
 

Cons

"I would like to see detailed reports on email success and failure rates."
"There is room for improvement in the scalability."
"WorkMail is not available in all the regions."
"It would be nice if they had a what you say is what you get editor to build newsletters like MailChimp has."
"Now, I'm not very happy because they are discontinuing the service, and I will have to find a new one to migrate everything, including all my filters and routing rules."
"It would be ideal to have detailed data and reporting on email opens, clicks, bounces, and other metrics, as well as integration with other business intelligence tools."
"When we first set up an email on Amazon SES, they had to verify it, which was not fast enough."
"The only issue is the price, which is far too expensive."
"There is room for improvement with integration with other applications like MailChimp."
"The support team takes a while to respond to our request."
"My usage is limited to the basic features."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"Its deliverability could be improved."
"They could get better at dealing with spam. They need to improve their anti-spam capabilities."
"The reports are not so clear."
 

Pricing and Cost Advice

"The solution should improve its price."
"It's very cheap. The cheapest among all the services available."
"WorkMail does require a license, it is, per user."
"I rate the solution's pricing as one out of ten. It is close to being cheap. Sometimes, the tool offers a generous amount of free messages, up to 40,000, which is great for startups like ours. This means that we don't accumulate any costs for some months because we stay within the free usage tier. When we exceed the free allocation, the costs are reasonable, and no hidden charges exist."
"The solution's price is reasonable."
"Zoho Campaigns is cheaper compared to other products."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"The solution's pricing is reasonable."
"The tool is priced less compared to other applications."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Comms Service Provider
11%
Financial Services Firm
8%
University
8%
Outsourcing Company
19%
Marketing Services Firm
12%
Construction Company
12%
Comms Service Provider
12%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise5
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise1
 

Questions from the Community

What needs improvement with Amazon WorkMail?
While using Amazon WorkMail over time, I haven't encountered substantial disappointments, but there have been usual glitches with the web interface. For instance, while the service is generally 99....
What advice do you have for others considering Amazon WorkMail?
When assessing the security features offered by Amazon WorkMail, such as encryption protocols, I check the security protocols on my phone using an external application that displays them immediatel...
What is your primary use case for Amazon SES?
My usual use cases for Amazon WorkMail started from my interest in all the AWS services, which are numerous, like hundreds, and how I could set up an online document service, something like Google ...
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Also Known As

Amazon SES
No data available
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Altus
Find out what your peers are saying about Amazon WorkMail vs. Zoho Campaigns and other solutions. Updated: September 2026.
917,403 professionals have used our research since 2012.