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AtScale Adaptive Analytics (A3) vs Microsoft Purview Data Governance comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AtScale Adaptive Analytics ...
Ranking in Data Governance
41st
Average Rating
5.0
Number of Reviews
1
Ranking in other categories
Data Virtualization (7th), BI (Business Intelligence) Tools (44th), BI on Hadoop (1st)
Microsoft Purview Data Gove...
Ranking in Data Governance
2nd
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Microsoft Security Suite (13th)
 

Mindshare comparison

As of October 2026, in the Data Governance category, the mindshare of AtScale Adaptive Analytics (A3) is 0.6%, up from 0.3% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 8.1%, down from 20.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Governance8.1%
AtScale Adaptive Analytics (A3)0.6%
Other91.3%
Data Governance
 

Featured Reviews

it_user822762 - PeerSpot reviewer
Senior BI and Reporting Analyst at a financial services firm with 10,001+ employees
The GUI interface is nice and easy to use, but the organization of the icons is not saved across users
Connecting to a Hadoop database to create a cube to connect to Tableau. We want to be able to easily create cubes which can be connected to Tableau for visualization The product had many issues. We had great collaboration with the product development team, but the product was not able to meet our…
AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The GUI interface is nice and easy to use."
"The DLP part and the AI related ones are the most valuable features; I mostly appreciate their automated data discovery."
"Microsoft Purview's primary benefit lies in safeguarding sensitive and confidential data, thereby mitigating the risk of internal data exfiltration."
"The most valuable aspect of Purview is its PowerShell connectivity, enabling automation."
"The audit log has been a lifesaver for a lot of reasons. Historically, when using SaaS products, there were always questions about how the audit was going and whether we were sufficient out of the box. Purview has many capabilities available through centralized reporting that provide a view of a specific segment."
"Overall, Purview is quite good for helping you stay on top of compliance."
"The documentation is very exhaustive. Anyone can go ahead and try different use cases."
"I really like the entire system for auto-labeling content. It's a very refined system. I use the Keyword Query Language to define refined string-based metadata, and then I can really go deep into the specific data with the specific properties labeled in such and such a way."
"It is pretty early, but the decision to go with this investment was largely driven by the simplification of our information security technology management stack. That is the primary objective. Once you simplify and you have a connected structure, it allows for faster adoption there. It also gives us additional capabilities as we go on using the technology that we are familiar with, and we do not have to depend on outside parties to come in and tell us how to do certain things."
 

Cons

"There was an issue with the incremental aggregation not working as indicated."
"The product was not able to meet our 10 second refresh requirements."
"The organization of the icons is not saved across users."
"Licensing is frustrating due to multiple modules and licenses. The feature might be available in the console, but it won't work without the proper license, creating confusion."
"The custom data classification for the African region needs to be improved."
"Reflecting organizational changes within Purview is impractical."
"There should be more clarity about the costing, particularly how the cost is calculated, especially when utilizing health reports and quality features."
"Enhancing the tool's capability to connect to multiple sources would be valuable."
"We are currently in the rollout phase, so I am not entirely sure about specific areas of improvement. However, there are some problems with DLP rules, and it would be great if the security around DLP could be expanded."
"The current event-based retention management is very poor."
"We have had a lot of issues since we moved to Unified Support. There have been work gaps there, and we believe they fixed them, but we need to make sure that they are going to be sustainable. It is to be seen."
 

Pricing and Cost Advice

Information not available
"Price-wise, I think it's very generous and accessible to not just enterprises but small to medium-sized companies as well. I think it's very fair in terms of how they break apart the storage and the actual computing, and that makes it very accessible. So, that is a very big plus for Purview."
"Purview's price is pretty high when you factor in storage costs."
"Microsoft Purview is a subscription-based service, so we need either an E3 or E5 license to use it."
"Currently, the licensing differs for the governance side compared to the risk and compliance side."
"The price is reasonable considering its value."
"The interesting part is how they are bundling the version into the E5 stack. If it was not for that inclusion, this would have been a difficult conversation for us, so kudos to Microsoft on that. Separating it out may become a problem for customer retention. It is definitely a good move on Microsoft's part to include it as part of any existing or any system upgrades for customers that were on E3."
"The pricing is moderate. It's not too expensive, but it's not the most competitive."
"Microsoft Purview Data Loss Prevention is not cheap."
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Top Industries

By visitors reading reviews
Comms Service Provider
15%
Healthcare Company
12%
Manufacturing Company
11%
Construction Company
10%
Financial Services Firm
13%
Computer Software Company
9%
Manufacturing Company
7%
Outsourcing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise33
 

Questions from the Community

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What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
 

Also Known As

AtScale, AtScale Intelligence Platform
Microsoft Purview, MS Azure Purview
 

Overview

 

Sample Customers

Rakuten, TD Bank, Aetna, Glaxo-Smith Kline, Biogen, Toyota, Tyson
Information Not Available
Find out what your peers are saying about Collibra, Microsoft, Informatica and others in Data Governance. Updated: September 2026.
917,433 professionals have used our research since 2012.