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Authentify vs Microsoft Entra ID comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Aug 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Authentify
Ranking in Authentication Systems
26th
Average Rating
8.0
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Authentication Systems
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
278
Ranking in other categories
Single Sign-On (SSO) (2nd), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of October 2026, in the Authentication Systems category, the mindshare of Authentify is 1.2%, up from 0.3% compared to the previous year. The mindshare of Microsoft Entra ID is 5.6%, down from 13.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Authentication Systems Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID5.6%
Authentify1.2%
Other93.2%
Authentication Systems
 

Featured Reviews

DS
Owner at David Strom Inc.
A new way to perform multifactor authentication using specialized SaaS software
Avoids man in the middle or man in the browser exploits that other two factor products are susceptible to One month I got a few error messages which turned out to be themselves errors. I have been using SecurID tokens and wanted something that didn't require hardware authentication devices.…
Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Avoids man in the middle or man in the browser exploits that other two factor products are susceptible to."
"What I like is that I can go anywhere, at any time, and to any client premise, and I can simply log in to the admin panel and can serve any of my clients."
"Bringing our many hundreds of applications onto Azure Active Directory single sign-on authentication has had a big impact on users' productivity, usage, and adoption of enterprise applications because they don't need to log in."
"Configuring the domain and setting it up in the Azure portal is just three clicks to be honest."
"I like Intune's MDM and MI."
"All of the features are amazing, such as identity governance and privileged identity management."
"It's multi-tenant, residing in multiple locations. The authentication happens quickly. Irrespective of whether I'm in Australia, the US, India, or Africa, I don't see any latency. Those are the good features that I rely on."
"The implementations of Microsoft Entra ID have controlled all of our access into a single platform, which has been great."
"Using this product has also had a positive effect on our end-user experience."
 

Cons

"I got a few error messages which turned out to be themselves errors."
"We did experience downtime tied to Microsoft when there was an issue with Front Door. All external identity platform services were down for more than 8 hours, which was a critical incident from a couple of months back."
"Certain aspects of the user interface can be rather clunky and slow. It can sometimes be circular in terms of clicking a link for a risky user sign-in and seeing what the risky login attempts were. It takes you in a circle back to where you started, so drilling down into details, especially if you are not in it every day and it is one of many tools that you use, can be difficult. It can be difficult to track down the source of an issue."
"Technical support is a thing they need to improve a lot from their side."
"The quality of support is regular. If you contact Microsoft support directly for Microsoft Entra ID, it's faster, but when you do it through a partner, it takes more time."
"Four years ago, we had an issue with Azure AD. We wanted to reverse sync from Azure AD to on-prem Active Directory, but we couldn't achieve this. Azure AD could connect only in one way, for example, from your site to Azure. If you needed to do the reverse and connect from Azure to on-prem, there was no way to achieve it. We asked Microsoft, and they told us that they don't support it."
"My main concern is the occasional lack of documentation and the frequency of changes, which can make feature location challenging."
"The documentation, and the way that people are notified of updates, are things that can be improved. I'm a big fan of Microsoft products but the way they document is not that great."
"Its price should be improved. It is very expensive for Turkish people."
 

Pricing and Cost Advice

Information not available
"Its price is okay. It is easy to go from P1 to P2 license. It is not exactly a bargain, but I would recommend the P2 license."
"The product is relatively affordable, especially compared to Okta, a pricey solution."
"We are working with the Premium P2 licenses, which are reasonable. If you invest in the on-premises environment setup, then it costs so much. However, on-prem AD gives you the ability to manage your organization in a very organized manner, where you can create a group policy."
"The licensing model makes it difficult to understand the real cost of the solution, especially because it changes all the time."
"Entra ID is not too bad, but Microsoft licensing generally is insane. Most customers normally buy a bundle license with Microsoft 365, E3, or E5. Out of our 2,000 customers, for 99.9% of our customers, the Entra ID license that they are getting through the part of that would be sufficient. There are some more advanced ones that give you a bit more functionality, but we probably have not had a customer for that. We do not even internally use that ourselves. When you buy the Entra ID license on its own, it is probably three or four pounds. You just get it included in the license."
"Pricing-wise, they offer a stepladder approach. You can start with the lowest level features, then start increasing based on new requirements."
"MFA and P2 licenses for two Azures for fully-enabled scenarios and features cost a lot of money. This is where Okta is trying to get the prices down."
"We are always looking for better pricing."
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Top Industries

By visitors reading reviews
No data available
Outsourcing Company
13%
Financial Services Firm
11%
Manufacturing Company
8%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business91
Midsize Enterprise42
Large Enterprise162
 

Questions from the Community

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How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
I primarily use Microsoft Entra ID's free tier, so I have not faced any issues with pricing; I hope this free tier remains available for some time.
What needs improvement with Azure Active Directory?
To improve Microsoft Entra ID, I believe it should be openable with third-party applications to use Microsoft Authenticator, which is currently tied to Entra. There should definitely be a way to re...
 

Also Known As

xFA
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

 

Overview

 

Sample Customers

Midwestern Bank
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about Microsoft, Cisco, Okta and others in Authentication Systems. Updated: September 2026.
917,433 professionals have used our research since 2012.