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Avanan vs Google Cloud Data Loss Prevention comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Avanan
Ranking in Data Loss Prevention (DLP)
41st
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Email Security (23rd)
Google Cloud Data Loss Prev...
Ranking in Data Loss Prevention (DLP)
26th
Average Rating
9.0
Reviews Sentiment
5.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Data Loss Prevention (DLP) category, the mindshare of Avanan is 1.2%, up from 1.2% compared to the previous year. The mindshare of Google Cloud Data Loss Prevention is 1.0%, down from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Google Cloud Data Loss Prevention1.0%
Avanan1.2%
Other97.8%
Data Loss Prevention (DLP)
 

Featured Reviews

Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
RaviUpadhyay - PeerSpot reviewer
Security Consultant at HCLSoftware
Automated scans have classified sensitive data and protect privacy in complex environments
When someone asks where sensitive data is located and to classify it, they would start working manually and would take four or five months to detect only that sensitive data. Google Cloud Data Loss Prevention helps significantly. They have a predefined template, and whatever category comes under sensitive data has been researched with almost 99% accuracy and included in the template. A person needs to attach the template and scan their data. Once initiated, it will take time, such as 24 hours or 48 hours, depending on the data size. Once the template is applied and the system scans it, a tagging report of the sensitive data locations is returned. A report is available, and what previously would have taken a month can now be achieved by Google Cloud Data Loss Prevention services in detecting sensitive PII data within 48 hours maximum, even if the data size is larger. Once the report is available, the person would know where the sensitive data is located. Dealing with sensitive data is the next question. If data is not to be shared, it has to be hidden, masked, or changed. All kinds of things can be applied to dealing with that data. Google Cloud Data Loss Prevention has another feature available called de-identification services, which deals with sensitive data in applications or production environments.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is simple to deploy this platform and interact with the set features."
"We have highly benefited from this platform since we deployed it, as it has provided reliable security to our email infrastructure and developed a secure working environment."
"Spam protection is the most valuable feature."
"Overall, compared to features, the cost is very reasonable and output of this tool is very good."
"It can detect corrupted files and filters out documents with viruses."
"The program has reduced the dangers related to phishing, malware, ransomware, and other vulnerabilities."
"It can retract unsafe emails and remove them from the entire communication channel."
"This software has kept the company information systems very secure for a long period, and we are proud of that."
"These tasks can be achieved by Google Cloud Data Loss Prevention services in a programmatic way, very quickly and very efficiently."
"It is user- friendly and has a easy integration."
 

Cons

"The system could be designed to give corporate emails first priority due to demands."
"Avanan doesn't cover certain tool segments."
"Since it periodically identifies ordinary emailers as spam or dubious, they may need some AI logic improvement."
"The email filtration system is not well set since it sometimes blocks useful emails that are safe."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"The user experience must be improved."
"When sending bulky emails, the system slows down and takes a long time before it responds effectively to our requests."
"Familiarization with performance for new teams may take a long time."
"Google Cloud Data Loss Prevention has a system, but it is not very mature."
"Improvement are made as per client requirement."
 

Pricing and Cost Advice

"Avanan’s price is comparable to Barracuda."
"The pricing of Avanan is reasonable."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The product is not the cheapest in the market."
"Good pricing arrangement as an SaaS offering."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
10%
Financial Services Firm
9%
Outsourcing Company
9%
Comms Service Provider
9%
Comms Service Provider
11%
University
11%
Financial Services Firm
10%
Media Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
No data available
 

Questions from the Community

Ask a question
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What needs improvement with Google Cloud Data Loss Prevention?
When someone asks where sensitive data is located and to classify it, they would start working manually and would take four or five months to detect only that sensitive data. Google Cloud Data Loss...
What advice do you have for others considering Google Cloud Data Loss Prevention?
Further strategies can be defined based on specific use cases. For example, in an R&D company where doctors are dealing with sensitive data and need to share it, if two doctors are sitting in d...
What is your experience regarding pricing and costs for Google Cloud Data Loss Prevention?
Pricing is based on data size. Google offers different pricing models, and they provide good discounts when someone commits to a long-term engagement with their Google services.
 

Overview

 

Sample Customers

Bethel School District, ServiceSource, Capital Caring
Information Not Available
Find out what your peers are saying about Avanan vs. Google Cloud Data Loss Prevention and other solutions. Updated: November 2026.
921,523 professionals have used our research since 2012.