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Avanan vs Proofpoint Email Data Loss Prevention (DLP) comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Avanan
Ranking in Data Loss Prevention (DLP)
40th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Email Security (22nd)
Proofpoint Email Data Loss ...
Ranking in Data Loss Prevention (DLP)
29th
Average Rating
7.6
Reviews Sentiment
6.4
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the Data Loss Prevention (DLP) category, the mindshare of Avanan is 1.2%, up from 1.2% compared to the previous year. The mindshare of Proofpoint Email Data Loss Prevention (DLP) is 1.0%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Proofpoint Email Data Loss Prevention (DLP)1.0%
Avanan1.2%
Other97.8%
Data Loss Prevention (DLP)
 

Featured Reviews

Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Kamalesh Tripathi - PeerSpot reviewer
Head Of Information Technology at IndoStar Capital Finance Ltd
Email protection has improved and now prevents sensitive data loss with accurate detection
Proofpoint Email Data Loss Prevention (DLP) has Email DLP, and its Threat Intelligence is highly appreciated. It supports anti-spam solutions and has an inbuilt DMARC solution, which enhances its capabilities effectively. Additionally, with the help of machine learning and artificial intelligence, Proofpoint Email Data Loss Prevention (DLP) can categorize and manage sensitive data, minimizing false positives and enhancing user experience greatly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"If we look at four to five years ago, we had close to six or eight people click a link in an email per month. Now, we are probably down to about five or six clicks a year, if not less."
"Avanan is a stable software. My company hasn't faced any issues, bugs, or problems with the performance of Avanan."
"Now, we aren't worried about any email threats as Avanan catches everything."
"The customizable rules allow you to change aspects."
"Email inspection has saved many employees from spam attacks and viruses from unauthorized sources."
"Overall, compared to features, the cost is very reasonable and output of this tool is very good."
"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."
"Avanan is just outstanding on how efficient and effective their learning modules are to pick up on these different pieces."
"Proofpoint offers flexibility in licensing, accommodating various levels from small businesses to governments."
"Proofpoint Email Data Loss Prevention (DLP) is very good."
"We have too many features included in the solution. These include third-party malware detection as a primary feature and a secondary feature focused on dealing with various security threats."
 

Cons

"It should reduce the amount of time needed for thorough scanning."
"Frequent updates should be made on time to keep the system running effectively."
"They should come up with a mobile application so that it can be more flexible."
"The user experience must be improved."
"When sending bulky emails, the system slows down and takes a long time before it responds effectively to our requests."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"Familiarization with performance for new teams may take a long time."
"Sometimes it seemed like the allow list wasn't working. I've created many allow list rules however, they still seem to be blocked; the same is true with the blocked list rules."
"Cost should reduce so that people can use it."
"The tool is expensive."
"It is difficult to meet the European security compliancy regulations using Proofpoint since it is very focused on the American market, differing significantly from European policies."
 

Pricing and Cost Advice

"Good pricing arrangement as an SaaS offering."
"The product is not the cheapest in the market."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The pricing of Avanan is reasonable."
"Avanan’s price is comparable to Barracuda."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
10%
Outsourcing Company
9%
Comms Service Provider
9%
Financial Services Firm
9%
Construction Company
13%
Financial Services Firm
11%
Outsourcing Company
10%
Manufacturing Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
No data available
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Proofpoint Email Data Loss Prevention (DLP)?
It was equivalent in cost compared to other solutions. However, technically it far superior product. worth investing little more for better solutions.
What needs improvement with Proofpoint Email Data Loss Prevention (DLP)?
Cost should reduce so that people can use it. It is very expensive compared to other competitors, and the pricing is a little higher. Local channel partners would be beneficial to have available.
 

Overview

 

Sample Customers

Bethel School District, ServiceSource, Capital Caring
Information Not Available
Find out what your peers are saying about Avanan vs. Proofpoint Email Data Loss Prevention (DLP) and other solutions. Updated: September 2026.
917,433 professionals have used our research since 2012.