AWS Directory Service vs Omada Identity comparison

Why PeerSpot?

Amazon Web Services (AWS) and Omada are both solutions in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category. Amazon Web Services (AWS) is ranked #18 with an average rating of 8.3, while Omada is ranked #5 with an average rating of 8.0. Amazon Web Services (AWS) holds a 1.0% mindshare in IAMS, compared to Omada’s 2.5% mindshare. Additionally, 93% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 92% of Omada users who would recommend it.

AWS Directory Service

Read 16 AWS Directory Service reviews

1,674 Views
1,590 Comparison Views

93% willing to recommend

Omada Identity

Read 68 Omada Identity reviews

9,507 Views
4,183 Comparison Views

92% willing to recommend

AWS Directory Service

Omada Identity

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 2, 2024

Omada Identity and AWS Directory Service compete in the identity management and governance category. Based on feature richness, Omada Identity appears to have the upper hand with its extensive governance capabilities, although AWS Directory Service offers superior ease of integration within AWS environments.

Features: Omada Identity excels with extensive governance capabilities, allowing easy process customization through configuration rather than development. It efficiently automates user lifecycle management, including provisioning and reconciliation, simplifying management across systems. AWS Directory Service offers robust security, seamless integration within AWS, and cost-effective, high-availability solutions.

Room for Improvement: Omada Identity needs a more modern and flexible user interface, faster recertification processes, and additional out-of-the-box connectors. AWS Directory Service could improve with more streamlined processing, easier integration, and enhancements to certain security protocols.

Ease of Deployment and Customer Service: Omada Identity provides versatile deployment options across on-premises and cloud environments but receives mixed reviews for its customer service. AWS Directory Service is praised for its strong public cloud deployment and integration with AWS but would benefit from more personalized support for complex configurations.

Pricing and ROI: Omada Identity is considered costly yet valuable due to its comprehensive governance and reduced maintenance expenses. AWS Directory Service offers straightforward monthly pricing with no hidden fees, supported by cost calculators for budgeting. Both solutions have potential for positive ROI, with Omada offering longer-term benefits in complex environments.

To learn more, read our detailed AWS Directory Service vs. Omada Identity Report (Updated: September 2026).

Buyer's Guide

AWS Directory Service vs. Omada Identity

September 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AWS Directory Service

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

18th

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Omada Identity

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

5th

Average Rating

8.0

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

User Provisioning Software (5th), Identity Management (IM) (5th), Customer Identity and Access Management (CIAM) (5th), Identity Governance Administration (IGA) (3rd)

Mindshare comparison

As of October 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS Directory Service is 1.0%, down from 1.6% compared to the previous year. The mindshare of Omada Identity is 2.5%, down from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
Product	Mindshare (%)
Omada Identity	2.5%
AWS Directory Service	1.0%
Other	96.5%

Identity and Access Management as a Service (IDaaS) (IAMaaS)

Featured Reviews

Akram Zaki

IT Specialist at FlairsTech

Hybrid directory service has streamlined global server access and supported reliable daily operations

Some features in AWS Directory Service are not automated and are not scriptable, so they require manual work. In today's world where everything is pretty much automated and scriptable using AI, this is a downside. The price is another concern. AWS is really expensive. They provide an awesome service in general, but it's still expensive, very expensive. AD Connector is an application which connects my own Active Directory to AWS Directory Service or AWS infrastructure. There is a bit of latency which is bound by the AD Connector availability. If the AD Connector is having issues, there is a bit of latency, but in general, it's way better than Microsoft Azure. Still, it could be better. The migration was a bit challenging and required intensive planning and migration time. That is always a hassle. No matter which cloud environment you're moving into, the migration is sensitive because you're generally moving from on-premise to a cloud environment, so there is downtime and there are unexpected issues and errors. It needs very careful planning before doing the migration itself. AWS Directory Service is lacking a few things which could be better. Single sign-on federation is missing. SCIM provisioning is not available. In my company, we use other services for SSO federation, SCIM provisioning, and authentication because of these gaps. I would like AWS Directory Service to enroll a multi-factor authentication method. I would like to have an SSO federation where users, if we're hosting applications in AWS, would not need to log in to each application. Single sign-on would log in the user to their account and from there they can open all their applications without requiring a login each time. One of the other cons in AWS is that directories cannot span multiple regions because it's a region-bound architecture. This requires several directories for multi-region deployment. This is the case on my end because my company has several branches all over the world, so it requires several deployments.

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AmitRathod

Senior Analyst at Toll Holdings Limited

Identity governance has automated lifecycle workflows and strengthens access risk control

Omada Identity has a very good and easy automated onboarding and offboarding process which provisions correct system access from day one when employees or contractors join, and it automatically revokes their access and prevents orphan accounts when they leave. It provides role-based transfers which seamlessly upgrade user permissions when individuals change departments or roles, ensuring they only have the privileges necessary for their new positions. For risk mitigation and intelligent analytics, it leverages machine learning to uncover vulnerabilities, recommends appropriate access roles, and flags anomalous user behavior before it becomes a security threat. Omada Identity also extends strict governance controls and life cycle tracking to AI agents, service accounts, and API keys, securing the expanding IT infrastructure. It allows businesses to map their paper-based approval process into automated drag-and-drop digital workflows without relying on complex custom coding and provides a centralized self-service portal for employees to request temporary or permanent access to specific applications with proper approval from one or two level approvers, which includes built-in routing to the correct approvers. The value received from Omada Identity at the start was significant, particularly due to its codeless configuration, allowing us to map our approval process into automated drag-and-drop digital workflows without excessive complexity. For access requests, we established a centralized self-service portal to manage temporary or permanent access requests with appropriate approvals. Omada Identity uses machine learning to uncover vulnerabilities, recommending access roles and flagging anomalous behavior before it becomes a threat, providing confidence through initial POCs leading to a complete deployment.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"AWS has eliminated the downtime we waste when our on-premises resources go down."

"Technical support is very knowledgeable and responds very quickly."

"This is a managed directory service (by AWS) that offers a hands-free solution for our team as we are not required to hire or train people to manage Active Directory features and high availability backups, there is no security patching required on an operating system level or Active Directory malware attack, and we are able to easily integrate other AWS services."

"The most valuable feature is ease of use."

"The AD Connector is very good and easy to implement."

"AWS is cost-friendly, support-friendly, and its system is 99.99% reliable."

"The support is very good. I would rate the technical support as a nine out of ten."

"AWS Directory Service is very useful; it is a role-based mechanism, similar to identity management, and it is one of the most useful AWS features."

More AWS Directory Service pros

"Omada's best feature is creating accounts, automatically assigning permissions, and distributing resources based on assignment policies."

"Omada Identity has helped us consolidate solutions for access management as they provide access request concepts, access reviews, and different types of access reviews that can be used."

"You can make resources. You can import them from Azure or Active Directory and put them in an application. For example, if there is an application that uses a lot of Active Directory groups, you can make the groups available for people. If they need to access that application, you can tell them the resource groups you have for that application. People can do everything by themselves. They do not need anybody else. They can just go to the Omada portal, and they can do it all by themselves. That is terrific."

"Omada Identity has improved our security posture by defining multiple roles and managing access control based on birthright access and custom approval levels, with role mining ensuring the automatic correlation of tasks and permissions according to job titles."

"Omada's onboarding features reflect our processes for onboarding new employees well. That is the primary reason we use this solution. We use role-based access control. I'm not sure how much it has improved our security posture, but it's made managing identities more convenient."

"Omada Identity helps automate reviews of access requests, generating an approval for the manager immediately when a request is created, so that process doesn't take long."

"The benefits of Omada Identity include a holistic way of viewing access, the ability to give people access, and automation."

"The administrative features and SoD are valuable."

More Omada Identity pros

Cons

"AWS Directory Service needs to improve processing."

"The solution lacks certain features."

"I'd like to see some additional features, similar to what Azure has."

"I would like to grant partial access to a table contained in a database without having to provide full access to the whole database."

"We had a problem with the schema uploading and setting up the directory when we are migrating our users from on-premises to cloud infrastructure."

"AWS could improve the number of regions. Azure has passed them. The ned more consistency, as far as the Northeast is concerned."

"Our only complaint is that you cannot integrate your Exchange server. Or, if you are planning to install an Exchange server on your Amazon EC2 instance, then you need to configure Active Directory on EC2 instance. We would like for this limitation to be lifted."

"Can be improved by including on-premises access for services through Identity Access Management."

More AWS Directory Service cons

"The security permission inside Omada also needs improvement. It's tricky to set up."

"We are still on Omada on-prem, but I understand that when Omada is in the cloud, you cannot send an attachment via email. We have some emails with attachments for new employees because we have to explain to them how to register and do their multi-factor authentication. All that information is in the attachment. People have to do that before they are in our system. We cannot give them a link to our Intranet and SharePoint because they do not yet have access. They have to register before that, so I need to send the attachments, but this functionality is not there in the cloud."

"Omada Identity has two main issues that need to be solved or improved the most. One is its setup or installation process because it's complex and cumbersome. I'm talking about the process for on-premises deployment because I've never tried the cloud version of Omada Identity. Setting up the cloud version should be much easier. The second area for improvement in Omada Identity is that it's piggybacking on Microsoft's complex way of having all kinds of add-ons, extensions, or setups, whether small or large, such as the new SQL Server, and it's cumbersome to make sure that everything works. Omada Identity is a complex solution and could still be improved."

"There is room for improvement in Omada Identity, primarily in customization for administrators; many custom tasks require contacting providers even for simple changes."

"The user interface could be improved. The interface between Omada and the user is mainly text-based."

"What I would most like to see added to the product is role management, especially enterprise or business role management, and the processes around that."

"The Omada Identity SaaS version doesn't provide all the features Omada Identity on-premise provides."

"One thing that we are not so happy about is the user interface. It is a bit dated. I know that they are working on that, but the user interface is quite dated. Currently, it is a little bit difficult to customize the user interface to the need of the business, which is a little bit disappointing. It needs it to be a little bit easier to operate, and it should have a better user interface."

More Omada Identity cons

Pricing and Cost Advice

"The pricing depends because with AWS there are two types of directory objects: 30,000 and 500,000. It varies. AWS provides the pricing calculators so we can get an estimate from there as per the company requirement of how many users and objects that we need to create. So we can go to that portal, put in the data, and get the quotation. There are no extra licensing fees. It's all included."

"We pay an annual subscription fee."

"The pricing is reasonable."

"AWS' pricing is fair, and costs can be cut if you look carefully at when you're using it."

"My client deals directly with the Omada Identity team in terms of licensing. I never look at pricing, so I'm not aware of how much the solution costs, but it's worth the money. Often, when you begin to use Omada Identity and it takes a while to set up, it'll be irreversible, and you'd depend on and focus more on the functionality of the solution, rather than its price tag."

"It is fairly priced for an on-premise environment, but for the cloud environment, I am not that happy with the pricing."

"They are positioned at a good price point. They are lower than some of their competitors."

"While Omada Identity carries a premium price tag, it proves to be cost-effective."

"There were a lot of administrator, partner, and supplier accounts for people who were no longer working for us but still in the system. So, we reduced the number of users no longer with the company, which saved us some money on licensing."

"It is not cheap. It is expensive, but compared to what we did almost three years ago, it is value for money. It is worth it."

"It is not cheap. None of these solutions are cheap, but we have good pricing at least for now from a licensing perspective."

"It is expensive. Fortunately, I had a very good procurement manager on my side, but they are expensive. The closest competitors are also very expensive. You get a full-fledged solution that can do everything you dream of, but you pay for everything."

More Omada Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

11%

Computer Software Company

11%

Performing Arts

Government

Financial Services Firm

14%

Manufacturing Company

12%

Outsourcing Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	3
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	6
Large Enterprise	55

Questions from the Community

What is your experience regarding pricing and costs for AWS Directory Service?

The pricing is very good because it is low and there is no management cost. You do not need to hire any system administrator to manage your Active Directory.

See all answers

What needs improvement with AWS Directory Service?

See all answers

What advice do you have for others considering AWS Directory Service?

I would like AWS Directory Service to enroll a multi-factor authentication method. I would like to have an SSO federation where users, if we're hosting applications in AWS, would not need to log in...

See all answers

What is your experience regarding pricing and costs for Omada Identity Cloud?

The pricing, setup cost, and licensing for Omada Identity are reasonable for the features provided.

See all answers

What needs improvement with Omada Identity Cloud?

Omada Identity could be improved with a similar interface, easier integration with third-party applications, and more advanced reporting and automation capabilities. Better integration with cloud a...

See all answers

What is your primary use case for Omada Identity Cloud?

Omada Identity is used primarily for user access management, helping us manage user permissions in a centralized way. When a new employee joins, Omada Identity automates the user account and access...

See all answers

Comparisons

Microsoft Entra ID vs AWS Directory Service

Compared 19% of the time

Okta Platform vs AWS Directory Service

Compared 16% of the time

Google Cloud Identity vs AWS Directory Service

Compared 8% of the time

SailPoint Identity Security Cloud vs AWS Directory Service

Compared 6% of the time

OneLogin by One Identity vs AWS Directory Service

Compared 5% of the time

More AWS Directory Service Competitors

SailPoint Identity Security Cloud vs Omada Identity

Compared 15% of the time

Saviynt Identity Cloud vs Omada Identity

Compared 10% of the time

Microsoft Entra ID vs Omada Identity

Compared 6% of the time

Identity Manager by One Identity vs Omada Identity

Compared 5% of the time

Okta Platform vs Omada Identity

Compared 4% of the time

More Omada Identity Competitors

Product Reports

Buyer's Guide

AWS Directory Service

October 2026

Download AWS Directory Service product report

Buyer's Guide

Omada Identity

October 2026

Download Omada Identity product report

Also Known As

AWS Managed Microsoft AD

Omada Identity Suite, Omada Identity Cloud

Overview

AWS Directory Service offers a cloud-based infrastructure for managing secure access, allowing seamless integration with other services and reducing hardware costs. It enhances reliability and access management for enterprises.

AWS Directory Service is integrated with Amazon services such as EC2 and RDS, providing high availability, quick replication, and seamless disaster recovery. Its cloud-based nature eliminates the need for hardware management, delivering cost efficiency and robust secure access management. Users benefit from its role-based mechanisms, redundancy, scalability, and low downtime, addressing diverse access and management needs. Despite its strengths, difficulties with integration, automation, and user interface have been noted. The lack of single sign-on and multi-factor authentication, along with challenges in migration and configuration, highlight areas for improvement. Users also desire expanded regional coverage and better integration with CloudWatch.

What are the key features of AWS Directory Service?

Cloud Infrastructure: Provides a cloud-based directory eliminating the need for physical hardware.
Secure Access Management: Ensures managed access and hybrid operations across networks.
Integration with EC2 and RDS: Supports seamless integration with Amazon EC2 and RDS.
High Availability: Offers robust and reliable directory service with minimal downtime.
Role-Based Mechanisms: Allows precise control over permissions and access levels.

What benefits and ROI should users consider?

Cost Efficiency: Saves expenses related to hardware and its maintenance.
Scalability: Adapts to increasing company needs effortlessly.
Performance: Delivers consistent directory performance without disruptions.
Redundancy: Provides exceptional backup solutions to prevent data loss.

AWS Directory Service is predominantly leveraged in industries requiring secure data management and integration with Microsoft Active Directory. It's widely used for domain authentication and policy implementation in sectors such as banking, where centralized data processing and enhanced security layers are crucial. Its role in managing ACL permissions and IAM for special access is critical, especially in environments handling sensitive information.

Amazon Web Services (AWS)

Omada Identity offers robust governance, user lifecycle management, and seamless provisioning with Active Directory integration, simplifying access management with a user-friendly, self-service interface.

Omada Identity combines strict governance with easy configuration, offering automation that excels in user lifecycle management. Its integration capabilities with systems like Active Directory provide seamless provisioning. The platform features a user-friendly self-service interface, enabling efficient process design without coding, which simplifies access management. Role-based access control, reporting, and compliance features elevate security and operational efficiency. Omada Identity is adaptable to evolving requirements, ensuring scalability while maintaining ease of use and rapid response in support services.

What are the key features of Omada Identity?

Governance and Compliance: Ensures security and regulatory compliance with robust policies.
User Lifecycle Management: Automates onboarding and offboarding processes.
Seamless Integration: Works with systems like Active Directory and SAP for efficient provisioning.
User-Friendly Interface: Simplifies access management with no coding required.
Role-Based Access Control: Tailors access rights for different user roles.

What benefits are gained from using Omada Identity?

Scalability: Adapts to growing business needs.
Operational Efficiency: Reduces manual processes with automation.
Security Enhancement: Implements strict access controls and reviews.
Compliance Assurance: Aligns with industry regulations easily.

Industries implement Omada Identity to streamline identity lifecycles, provisioning, and certification processes. It supports cloud and on-premises environments, enhancing security, governance, and compliance. Automated access reviews and security policy enforcement are critical for managing diverse user groups. Organizations in sectors such as finance, healthcare, and retail leverage these capabilities to ensure smooth operations and safeguard sensitive data.

Omada

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing

Buyer's Guide

AWS Directory Service vs. Omada Identity

September 2026

Free Report: AWS Directory Service vs. Omada Identity

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