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BetterCloud vs Omada Identity comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BetterCloud
Ranking in User Provisioning Software
14th
Average Rating
7.0
Reviews Sentiment
7.1
Number of Reviews
2
Ranking in other categories
Data Loss Prevention (DLP) (36th), SaaS Management Platforms (8th)
Omada Identity
Ranking in User Provisioning Software
5th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
68
Ranking in other categories
Identity Management (IM) (5th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (5th), Customer Identity and Access Management (CIAM) (5th), Identity Governance Administration (IGA) (3rd)
 

Mindshare comparison

As of October 2026, in the User Provisioning Software category, the mindshare of BetterCloud is 1.5%, up from 0.6% compared to the previous year. The mindshare of Omada Identity is 5.1%, down from 5.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
User Provisioning Software Mindshare Distribution
ProductMindshare (%)
Omada Identity5.1%
BetterCloud1.5%
Other93.4%
User Provisioning Software
 

Featured Reviews

PaulHeard - PeerSpot reviewer
CIO at a consultancy with 201-500 employees
Experienced easy deployment and stable performance but user support needs improvement
The most valuable features are that BetterCloud had a much more sophisticated workflow management toolset than Google itself. It was easy to build onboarding and offboarding workflows, which could handle the desired complexity versus out-of-the-box Google. BetterCloud allowed us to reallocate storage so all files created by a departing member would get reallocated to the manager, thus retaining access. BetterCloud saved help desk time by automating processes, providing a reasonable return on investment. BetterCloud now offers SaaS platform tracking capabilities, a key, previously missing feature.
AmitRathod - PeerSpot reviewer
Senior Analyst at Toll Holdings Limited
Identity governance has automated lifecycle workflows and strengthens access risk control
Omada Identity has a very good and easy automated onboarding and offboarding process which provisions correct system access from day one when employees or contractors join, and it automatically revokes their access and prevents orphan accounts when they leave. It provides role-based transfers which seamlessly upgrade user permissions when individuals change departments or roles, ensuring they only have the privileges necessary for their new positions. For risk mitigation and intelligent analytics, it leverages machine learning to uncover vulnerabilities, recommends appropriate access roles, and flags anomalous user behavior before it becomes a security threat. Omada Identity also extends strict governance controls and life cycle tracking to AI agents, service accounts, and API keys, securing the expanding IT infrastructure. It allows businesses to map their paper-based approval process into automated drag-and-drop digital workflows without relying on complex custom coding and provides a centralized self-service portal for employees to request temporary or permanent access to specific applications with proper approval from one or two level approvers, which includes built-in routing to the correct approvers. The value received from Omada Identity at the start was significant, particularly due to its codeless configuration, allowing us to map our approval process into automated drag-and-drop digital workflows without excessive complexity. For access requests, we established a centralized self-service portal to manage temporary or permanent access requests with appropriate approvals. Omada Identity uses machine learning to uncover vulnerabilities, recommending access roles and flagging anomalous behavior before it becomes a threat, providing confidence through initial POCs leading to a complete deployment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"BetterCloud saved help desk time by automating processes, providing a reasonable return on investment."
"You simply cannot use Google Apps without it, so it's a no brainer."
"Omada Identity helps automate reviews of access requests, generating an approval for the manager immediately when a request is created, so that process doesn't take long."
"Surveying is a valuable feature because it allows us to import data and see who has access to what data, for example."
"The identity governance and administration features are also really good in Omada."
"Another unique benefit of Omada is their accelerator pack, which can propel you from zero to a working environment with basic configurations in about twelve to fourteen weeks."
"The most valuable feature for us is the ability to set up connectors to various IT systems and offer a wide range of supported connectors."
"The best feature in Omada Identity is that it enables us to implement standardized employee life cycle processes so that we don't have to create them ourselves. We can then use the standard workflows. The breadth and scope of the solution’s IGA features also fulfill our requirements."
"Omada Identity has positively impacted our organization very well."
"I'm not using Omada, but the interface is easy to use and gives you a solid overview of your identities."
 

Cons

"Would love for it to be able to replace our SSO as well as provide connectivity and the same level of automation to our other SaaS products."
"The account support team was weak in engagement and communication, contributing to the decision to move to more comprehensive solutions."
"One thing that we are not so happy about is the user interface. It is a bit dated. I know that they are working on that, but the user interface is quite dated. Currently, it is a little bit difficult to customize the user interface to the need of the business, which is a little bit disappointing. It needs it to be a little bit easier to operate, and it should have a better user interface."
"I would like to search on date fields, which is not possible now."
"Omada Identity can be improved with better performance."
"The comprehensiveness of Omada's out-of-the-box connectors for the applications we use could be better. We are getting a new HR system called Cornerstone for which they do not have an out-of-the-box connector, so we have to take the REST connector and play around with it."
"The solution should be made more agile for customers to own or configure."
"They need to improve the cost for small companies."
"We are still on Omada on-prem, but I understand that when Omada is in the cloud, you cannot send an attachment via email. We have some emails with attachments for new employees because we have to explain to them how to register and do their multi-factor authentication. All that information is in the attachment. People have to do that before they are in our system. We cannot give them a link to our Intranet and SharePoint because they do not yet have access. They have to register before that, so I need to send the attachments, but this functionality is not there in the cloud."
"If I had to name one thing, it would be the user interface (UI)."
 

Pricing and Cost Advice

Information not available
"Omada Identity is competitively priced and delivers good value for our money."
"It is fairly priced for an on-premise environment, but for the cloud environment, I am not that happy with the pricing."
"Omada isn't cheap or expensive. The licensing model is flexible. I've only had limited interactions with the Omada sales team, but they were positive. They don't sell the customers more licenses than they need. It's important to accurately forecast future usage. For example, we have many licenses that we don't use because we don't have the identities yet. We pay extra, which isn't good."
"My client deals directly with the Omada Identity team in terms of licensing. I never look at pricing, so I'm not aware of how much the solution costs, but it's worth the money. Often, when you begin to use Omada Identity and it takes a while to set up, it'll be irreversible, and you'd depend on and focus more on the functionality of the solution, rather than its price tag."
"Being Dutch, I can only say that it is extremely expensive, but all software products are expensive. If you have 38,000 users, then even one dollar or one euro per person would amount to a significant amount of money. Because of the high number of users, anything gets expensive very fast here."
"The pricing is too high for SMBs."
"Omada Identity offers a reasonable price point, but it will increase as we transition to the cloud."
"The pricing is okay."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
14%
Manufacturing Company
12%
Outsourcing Company
7%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise55
 

Questions from the Community

What is your experience regarding pricing and costs for BetterCloud?
The real downside was it was a relatively expensive product, and ultimately we removed it as a cost-saving measure.
What needs improvement with BetterCloud?
BetterCloud's support for SaaS management was lacking initially, requiring development of a custom tool to handle some workflow automation. It was also relatively expensive. The account support tea...
What is your primary use case for BetterCloud?
We were using BetterCloud for onboarding and offboarding, particularly managing Google account setup and removal, because we wanted to retain information after people left, and not just have the ac...
What is your experience regarding pricing and costs for Omada Identity Cloud?
The pricing, setup cost, and licensing for Omada Identity are reasonable for the features provided.
What needs improvement with Omada Identity Cloud?
Omada Identity could be improved with a similar interface, easier integration with third-party applications, and more advanced reporting and automation capabilities. Better integration with cloud a...
What is your primary use case for Omada Identity Cloud?
Omada Identity is used primarily for user access management, helping us manage user permissions in a centralized way. When a new employee joins, Omada Identity automates the user account and access...
 

Also Known As

No data available
Omada Identity Suite, Omada Identity Cloud
 

Overview

 

Sample Customers

HelloFresh, Oscar Health, Square
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about BetterCloud vs. Omada Identity and other solutions. Updated: September 2026.
917,433 professionals have used our research since 2012.