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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
15th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
10th
Average Rating
7.8
Reviews Sentiment
7.4
Number of Reviews
37
Ranking in other categories
Unified Endpoint Management (UEM) (2nd)
 

Mindshare comparison

As of October 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 19.9%, down from 30.6% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 4.1%, up from 0.9% compared to the previous year. The mindshare of IBM MaaS360 is 7.9%, up from 4.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune19.9%
IBM MaaS3607.9%
BlackBerry Enterprise Mobility Suite4.1%
Other68.1%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
Abhijeet Chaskar - PeerSpot reviewer
Cybersecurity Analyst at DigitalTrack solution pvt ltd
Centralized device control has improved security and streamlined daily management tasks
The best features IBM MaaS360 offers include centralized device management, policy enforcement, compliance tracking, and remote device actions. These features make managing and securing endpoints much more efficient. Another feature I appreciate about IBM MaaS360 is the visibility it provides. Being able to view device status, compliance, and security information from one console makes day-to-day management much easier. IBM MaaS360 has positively impacted my organization by improving efficiency and security across the organization. We can manage devices more efficiently, maintain compliance, and resolve issues faster. We save time for both IT teams and end users. The AI outputs from IBM MaaS360 have been reliable in our experience. They provide useful insights and recommendations that help with device management and security monitoring. Though we still review important findings before taking action.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We have not experienced any bugs or glitches with this solution."
"I like Intune's ability to manage roles, maintenance tasks, compliance settings, and patch development for all endpoints."
"We handle the distribution software, collect metrics for app usage, and create policies to make the device compliant for Microsoft Intune."
"The most valuable feature is the policy CSPs."
"One of the main features of the solution is it allows the management of many devices in different ways."
"Microsoft Intune is cost-effective and easy to use, so I can recommend it."
"It works pretty well for us."
"One of the biggest advantages of Microsoft Intune is that it brings the management of Windows, macOS, iOS, Android, and even Linux under a single pane of glass."
"Technical support is stellar."
"Every version upgrade has been straightforward."
"The security of the product is excellent."
"Having access to our internet was extremely beneficial."
"We are able to separate personal information and in the event of e breach, we are able to turn off access and/or delete this information."
"The most important features would be instant messaging and the security that we get from the containerization."
"It keeps things secure, it can remotely wipe the container and it's fairly easy to use."
"If you create such a setup, a secure setup, you will have a really fine solution."
"Maas360 uses distribution groups to deploy apps, which makes it a bit easier than, for example, Intune."
"Asset management is the most valuable feature and integral for device inventory."
"IBM MaaS360 has positively impacted my organization by improving efficiency and security across the organization."
"The most valuable feature is that it's comprehensive - it covers mobile devices and laptops in one package."
"We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the operating system updated, tracking software inventory, controlling computer administrators, and the ability to wipe a computer in case of a security threat. It helps us to be compliant, and it is one of the reasons we implemented it."
"The most valuable feature is the fact that we can find a lost device or shut the device down and wipe it, which is good for HIPAA."
"It can change policies based on geolocation or schedules."
"You will be surprised at the possibilities, the flexibility and the opportunities within MaaS360."
 

Cons

"The closest Microsoft Intune can be to GPOs, the better. There needs to be more granularity on application deployments. However, they have done better recently with the application deployments."
"Its configuration is fairly complicated. You have to do quite a bit of discovery to be able to deploy it for a customer."
"Currently, BitLocker does not support BYOD enrollment, which is a product limitation."
"Most of the customers in the business do not use Intune because it doesn't support that much policy for Android."
"The security aspect could be more effective. We are using other applications to manage network devices and groups, so if Microsoft Intune could improve in this area, especially on a network level, it would be a real advantage."
"I wanted to check if there is any provision at the Intune level to restrict certain things, such as a website, but unfortunately, that feature is available only in Microsoft Defender. Intune has web filtering capabilities, but they are only useful for protection from malicious websites, whereas we would like to be able to restrict a website. For example, YouTube is a clean website. No one would identify it as a malicious website, but if we want to stop the end-users from going to that website, we have to go for another product, such as Microsoft Defender or another third-party proxy solution. It would be great if this capability is included in Intune."
"There could be more features added. For me, as I mentioned, one area is the reporting. If the reporting became better, I think you would not need to use more RMMs."
"The interface is easy, but it is not user-friendly when evaluating the overall user experience of Microsoft Intune."
"We cannot integrate BlackBerry Edit from BlackBerry Enterprise. BlackBerry Edit has issues when we are editing any document. We have other internal applications that we can use for documents, but we cannot edit into BlackBerry Edit. There's room for improvement with editing documents."
"What I'm noticing now, and it feels like I took a step back, is that I have to zip logs again and upload them, and that takes a lot of time."
"It's too difficult to manage ourselves. We have to get a third-party in to do that."
"From the past to the present, before mobility location, we frequently required a restart."
"I would like to see better integration with our AD. Instead of having to use Active Directory groups, we'd like to use Active Directory attributes instead. There is a lot of overhead in managing. Whereas, if we could key on something tied to HR, or some other feed indicating who they are or what role they have, and manage them that way, that would be much preferable than having to manage people with Active Directory groups. Because, if people move roles, then we have to make sure that we move them from one Active Directory group to another, which is hands-on, a lot of overhead."
"Some users have complained that some features cannot be done through the BlackBerry Access Hub."
"The entry level support needs improvement, but a lot of it has to do with the fact that we do not have premium support. Therefore, we have to go through Level 1 support for any issues."
"The interface could be improved."
"Quite good, but could be a little bit quicker."
"However, if technical support was purely through IBM, the service is definitely lacking."
"Zero day support is something they can work on. They can make it a little bit more user-friendly."
"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."
"IBM support has not been that helpful. I have contacted chat support but they could not give a useful answer."
"When we have MaaS360 installed on smartphones, it consumes the battery of the device at a much faster pace."
"IBM MaaS360 can improve the location reporter. There is a 15-minute delay and this does not allow for any usefulness."
"I would appreciate a more intuitive interface and simpler navigation in IBM MaaS360."
 

Pricing and Cost Advice

"Microsoft Intune is included in the E5 license at no additional cost."
"Its pricing seems reasonable."
"The licensing costs we leave up to the customer and these vary from one to another."
"The cost is somewhat on the higher side, particularly when considering certain price points, especially in markets like India."
"Microsoft's licensing is more flexible and adaptive than its competitors."
"Its price is in the medium range. It is acceptable because you're paying for the features. I am not aware of any additional costs."
"Microsoft Intune is pretty reasonable. We have difficulty with Azure, which is probably why we have not put many assets in Azure. Everything we put there is very expensive."
"Its licensing model is not complex, but it is very expensive compared to other solutions. They can bring more models and reduce the pricing. They should allow customers to select the features they want and price it accordingly."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"IBM products are a little pricey."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"I rate IBM MaaS360's pricing a six out of ten."
"I rate IBM MaaS360’s pricing a six out of ten."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"The solution is expensive."
"I feel the pricing to be very high."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
10%
Outsourcing Company
9%
Computer Software Company
7%
Outsourcing Company
23%
Financial Services Firm
15%
Construction Company
14%
Energy/Utilities Company
7%
Manufacturing Company
13%
Government
8%
Outsourcing Company
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business191
Midsize Enterprise63
Large Enterprise187
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business21
Midsize Enterprise7
Large Enterprise12
 

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing for IBM MaaS360 was reasonable for the features provided. Overall, we feel the platform delivered good va...
What needs improvement with IBM MaaS360?
I would appreciate a more intuitive interface and simpler navigation in IBM MaaS360. The platform offers a lot of fun...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: September 2026.
917,433 professionals have used our research since 2012.