CARTO vs Tableau Enterprise comparison

Why PeerSpot?

The compared CARTO and Salesforce solutions aren't in the same category. CARTO is ranked #1 in LIP , with an average rating of 8.6, and holds a 6.3% mindshare in the category. Salesforce is ranked #2 in BIT , with an average rating of 7.9, and holds a 6.3% mindshare. Additionally, 100% of CARTO users are willing to recommend the solution, compared to 90% of Salesforce users who would recommend it.

CARTO

Read 12 CARTO reviews

752 Views
541 Comparison Views

100% willing to recommend

Tableau Enterprise

Read 309 Tableau Enterprise reviews

40,889 Views
23,307 Comparison Views

90% willing to recommend

CARTO

Tableau Enterprise

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

CARTO

Average Rating

8.6

Number of Reviews

Ranking in other categories

Location Intelligence Platforms (1st)

Tableau Enterprise

Average Rating

8.4

Reviews Sentiment

6.1

Number of Reviews

309

Ranking in other categories

BI (Business Intelligence) Tools (2nd), Reporting (2nd), Data Visualization (1st), Embedded BI (1st)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. CARTO is designed for Location Intelligence Platforms and holds a mindshare of 6.3%, down 18.6% compared to last year.
Tableau Enterprise, on the other hand, focuses on BI (Business Intelligence) Tools, holds 6.3% mindshare, down 10.2% since last year.

Location Intelligence Platforms Mindshare Distribution
Product	Mindshare (%)
CARTO	6.3%
Placer.ai	11.3%
Foursquare Spatial Studio	6.7%
Other	75.7%

Location Intelligence Platforms

BI (Business Intelligence) Tools Mindshare Distribution
Product	Mindshare (%)
Tableau Enterprise	6.3%
Microsoft Power BI	7.6%
SAP Business Data Cloud	3.2%
Other	82.9%

BI (Business Intelligence) Tools

Featured Reviews

BhaumikPatel

CRM Based at a healthcare company with 5,001-10,000 employees

Accurate 3D heart mapping has reduced radiation and enables safer ablation procedures

At the moment, CARTO is performing really well, but in certain points such as AF ablation, they can improve the ablation point for scar VT base to reduce the time. The technology is absolutely fine. From a support point of view, the company can improve because at the moment, there are few technicians around the world who can assist the doctor in terms of the physiologist. They can provide more training and train more people to use CARTO, in terms of doctors and physiologists. There is a need for improvement. No one is perfect. They are nearly perfect but not 100%. There are still some things they have to improve in terms of the catheter. If they work on the catheter, they can reduce the time of special VT ablation, scar VT, and AF ablation.

Read full review

Swetha Dhanasekar

Senior GenAI Engineer at a tech vendor with 10,001+ employees

Centralized dashboards have transformed workforce trend analysis and speed up decisions

Tableau Enterprise helps us to consolidate the data and visualize daily and weekly trends in a clear and centralized dashboard, offering powerful features such as interactive dashboards, real-time data refreshing, advanced visual analytics, role-based access control, secure data, and seamless interaction with multiple data sources and automated reports. This will help us to analyze trends and collaborate across teams and scale analytics across the organization. These features help my team specifically by centralizing all employees' data in one place. This helps us reduce manual tracking and gives us real-time visibility into work from home versus office trends. The interactive dashboards allow quick decision-making, and the automated refresh time saves us a lot, while role-based access ensures data is shared securely with the right stakeholders. Tableau Enterprise has had a strong positive impact on our organization by improving data visibility, speeding up decision-making, and managing reports efficiently. The team can now access and track trends more effectively, and collaboration has improved using interactive dashboards. Overall, it has enhanced effectiveness and fostered a data-driven culture across the organization. The specific outcomes showing this positive impact include speeding up decision-making, which is the biggest impact because it saves us more time. Reporting time actually reduces sequentially since the dashboards refresh automatically. Data security is stronger, and data accuracy has improved, thanks to a centralized data source. Decision-making is also much faster since leaders can view real-time impacts instead of waiting for manual entry.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I believe that CARTO helps with the efficiency of the procedures and also with the decision of the ablation strategy in a more assertive way."

"CARTO is really useful, and I appreciate the detailed example shared."

"Evidence-based, CARTO ablations are much better at the moment and have more evidence-based backup in terms of treatment."

"We know CARTO is the best, so that is why we chose CARTO."

"From my experience, the best feature for CARTO is how easy it is to create interactive maps."

"From the organization perspective for whom we were doing this project, CARTO saved them a lot of hassle and tons of money because the information we provided based on maybe a twenty to thirty day research using the software would have required at least six to eight months of the same amount of research."

"CARTO has impacted my lab overall by allowing for short procedure times, no use of fluoroscopy, and successful outcomes in all cases with CARTO."

"CARTO is a system that is really nice to use and very accurate with very high density, providing everything needed inside the procedure."

More CARTO pros

"The ability to connect multiple data sources, build data extracts, and display said data in an automated, graphical format is the key driving factor ensuring I continue using Tableau."

"Tableau has provided the organisation a means to allow business people to explore their data at their pace."

"The customer service and support for Tableau in Thailand are excellent."

"The solution offers very good reporting."

"Data Interpreter: Which can identify issues or potential errors with your imported data."

"Tableau is highly scalable. Now that they've introduced Hyper, you can create an extract of more than 5 million rows in minutes and then do your analysis."

"Our decision-making process has been streamlined."

"I like the data flow and the ability to easily manage the data."

More Tableau Enterprise pros

Cons

"Regarding CARTO's AI capabilities, I trust it, but not at one hundred percent because I do not know all the third parties around the data, and I wish to know more about it."

"It would be beneficial if the patches of CARTO were not as susceptible to breakage, as the connections get broken frequently when we put them on the patient and take them off."

"However, the shape of the current catheter is not really useful for isolating the veins."

"One major aspect we found as a hindrance was the pricing; it felt too expensive for us."

"As a new user, I found that some of the more advanced geospatial analysis features have a bit of a learning curve."

"I chose eight out of ten for CARTO because it would make it a ten for me if the treatment duration can compete with the time duration of PFA."

"From a support point of view, the company can improve because at the moment, there are few technicians around the world who can assist the doctor in terms of the physiologist."

"Regarding CARTO's AI capabilities, I think the accuracy and reliability of output could be improved because I experienced latency, where simple queries took five or six minutes to process or sometimes the API became unresponsive."

More CARTO cons

"When you create new fields in Tableau and you enter the formulas, there is a new small window that is there in the interface. You can enter the calculated fields, it could be more user-friendly. At this time it is limited and hard to understand at the beginning. The fields should be easier to use, such as in Microsoft Excel. You can have a difficult time understanding what to do in the fields, you end up doing trial and error to figure it out."

"Licensing can be expensive, so it’s best to determine scope and implementation plan."

"The use of this service in the desktop version is annoying due to the constant updates which lead to reinstalling the application. If they could give support with updates on the same downloaded version, it would be great."

"The solution does have scalability issues. When the data size increases, the product slows down and doesn't work right."

"We only use it for the financial side of the company; we don't use it on other projects, for example, the production side or the IT of the company, so we have a lack of users and we don't have a whole view of the business."

"There are more than a powerful tool in the market, such as Microsoft BI."

"It should have more integration with different tools and technologies. Its licensing cost should also be improved."

"I have used Power BI as well as Tableau. There are a couple of interesting features that I like in Power BI, but they are not present in Tableau. For example, in Power BI, if I am looking at country-wise population, I can type and ask for the country that has the maximum population, and it will automatically give an answer and address that query. This kind of feature is not there in Tableau. Similarly, in Power BI, for integrating with the latest ML algorithms, we have decision trees and primarily multiple machine learning algorithms. The decision tree essentially visualizes the patterns in the data. We don't have such a feature in Tableau. If Tableau can integrate with the machine learning algorithms and help us to do visualizations, it would be a wonderful combination. Most of the people are going for Tableau primarily for visualization purposes. However, in the data science industry, users want to do model building as well as tell a story. As of now, Tableau is fulfilling the requirements for visualization purposes. If they can bring it up to a level where I can use it for machine learning purposes as well as for visualization, it would be very helpful. Many people who want to do data science don't want to write a code. Tableau is anyway a drag and drop tool, and if they can provide those options as well, it will be a powerful combination."

More Tableau Enterprise cons

Pricing and Cost Advice

Information not available

"One of the biggest drawbacks of Tableau is the price, it is expensive. The price should be reduced."

"The price could be higher for the quality of software, so they revised the pricing in this version, and I agree with the price for top version. The top version costs about $70 per month, and the price is cheap for the quality."

"Its price is higher than Power BI and QlikView. Tableau costs around $70 per user per month, whereas Power BI is around $8 to $9. QlikView is around $30. Tableau has various prices for various models such as Creator, Designer."

"Pricing is not bad. It's competitive."

"Tableau is an expensive solution, though it comes with its advantages."

"The pricing for Tableau is the same as the other products in the market."

"The company chose to purchase a creator license for me, which was $70. With that license, you can also be an administrator. We also have 20-25 extra licenses and they cost around $20-$35 each. Those are for normal users who will be viewing the dashboards. Those are monthly charges."

"The pricing of Tableau should be better to remain competitive in the market, especially when compared to alternatives."

More Tableau Enterprise pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Location Intelligence Platforms solutions are best for your needs.

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Comparison Review

it_user79932

Senior Manager - BI Head with 5,001-10,000 employees

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Read full review

Top Industries

By visitors reading reviews

Outsourcing Company

14%

Retailer

14%

Healthcare Company

10%

Recreational Facilities/Services Company

Financial Services Firm

14%

Manufacturing Company

10%

Outsourcing Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	2
Large Enterprise	7

By reviewers
Company Size	Count
Small Business	117
Midsize Enterprise	67
Large Enterprise	185

Questions from the Community

What is your experience regarding pricing and costs for CARTO?

My experience with pricing, setup cost, and licensing seems to be easy and straightforward.

See all answers

What needs improvement with CARTO?

I find CARTO could be improved by allowing users to create folders and adding more tags or tag filters in the user interface. Support and documentation were both great, and no improvements are need...

See all answers

What is your primary use case for CARTO?

I use CARTO mainly to make interactive map views and also for data analysis with geospatial data. For example, I scraped data from real estate websites here in Catalonia and then compiled all the s...

See all answers

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...

See all answers

Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...

See all answers

Comparisons

Placer.ai vs CARTO

Compared 33% of the time

Precisely Locate vs CARTO

Compared 28% of the time

Geoblink vs CARTO

Compared 18% of the time

Articque vs CARTO

Compared 10% of the time

More CARTO Competitors

Microsoft Power BI vs Tableau Enterprise

Compared 8% of the time

Domo vs Tableau Enterprise

Compared 5% of the time

QlikView vs Tableau Enterprise

Compared 2% of the time

SAP BusinessObjects Business Intelligence vs Tableau Enterprise

Compared 2% of the time

Salesforce Einstein Analytics vs Tableau Enterprise

Compared 2% of the time

More Tableau Enterprise Competitors

Product Reports

Buyer's Guide

CARTO

October 2026

Download CARTO product report

Buyer's Guide

Tableau Enterprise

September 2026

Download Tableau Enterprise product report

Also Known As

Builder

Tableau Desktop, Tableau Server, Tableau Online

Overview

CARTO is a geospatial analysis platform that empowers organizations to extract insights from location data, enabling data-driven decisions with ease.

CARTO facilitates spatial analysis by allowing users to visualize geographic data through maps and dashboards. Its user-friendly interface simplifies the process of deriving insights, whereas real-time analytics and integrations allow seamless data handling. Widely recognized in tech circles, CARTO enhances the ability of businesses to make strategic decisions based on spatial data insights.

What are CARTO's most important features?

Spatial Analysis: Provides tools for evaluating geographical patterns and relationships.
Data Integration: Offers capabilities to integrate location data from various sources.
Customization: Allows users to tailor dashboards and visualizations to meet specific needs.
Real-Time Data: Enables analysis on live datasets, providing timely insights.
Collaboration Tools: Facilitates teamwork through shared projects and resources.

Which benefits and ROI should users look for?

Increased Efficiency: Streamlines data processing, reducing time to insights.
Improved Decision Making: Offers better insights for strategic planning and operations.
Cost Reduction: Saves resources by optimizing spatial processes and logistics.
Enhanced Collaboration: Promotes team synergy through shared geospatial data access.

CARTO finds application across industries such as retail, logistics, and urban planning. In retail, businesses analyze customer locations to optimize store placement. Logistics firms enhance delivery routes with spatial analysis, while urban planners use CARTO for infrastructure development. These applications demonstrate CARTO's versatility in addressing sector-specific geospatial needs.

CARTO

Tableau Enterprise offers powerful features for creating interactive visualizations, dashboards, and maps, including drag-and-drop functionality and easy integration with multiple data sources, promoting real-time collaboration and self-service analysis.

Tableau Enterprise stands out with its ability to create user-friendly, interactive visualizations, making it pivotal for business intelligence applications. Users benefit from its seamless connectivity and advanced analytical functions, facilitating data blending and storytelling. Despite a complex learning curve and high licensing costs, its features like geospatial analysis and efficient content distribution drive its indispensable value for data-driven insights. Enhancements in predictive analytics and support integration with machine learning tools further its capabilities across industries.

What are the most valuable features?

Interactive Visualizations: Enables users to create engaging reports.
Drag-and-Drop Functionality: Simplifies data analysis processes.
Data Integration: Offers seamless connectivity with multiple sources.
Real-Time Collaboration: Supports synchronous data sharing.
Advanced Analytics: Provides predictive analytics and geospatial analysis.

What benefits and ROI should users look for?

Informed Decision-Making: Facilitates data-driven insights.
Efficiency in Reporting: Streamlines dashboard and reporting tasks.
Cost-Effectiveness: Despite high licensing, value in robust analytics tools.
Customizable Options: Tailors analytics to specific needs.

Tableau Enterprise is widely used for business intelligence, supporting industries like healthcare, telecommunications, and finance. Organizations utilize it to analyze performance indicators, operational insights, and financial analytics, enhancing decision-making through interactive reports and real-time data integration.

Salesforce

Sample Customers

Wecity

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

We monitor all Location Intelligence Platforms reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.