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Dell PowerMax vs Hitachi VSP 5000 Series comparison

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Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
232
Ranking in other categories
All-Flash Storage (3rd)
Dell PowerMax
Average Rating
8.8
Reviews Sentiment
6.8
Number of Reviews
93
Ranking in other categories
All-Flash Storage (5th), NVMe All-Flash Storage Arrays (3rd)
Hitachi VSP 5000 Series
Average Rating
7.0
Reviews Sentiment
5.5
Number of Reviews
1
Ranking in other categories
NVMe All-Flash Storage Arrays (14th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Gouranga Maiti - PeerSpot reviewer
Sr. Project Manager IT at ITC Ltd
High‑performance all‑flash storage has transformed data warehousing and reporting speed
The features of Dell PowerMax that I find most valuable so far include its all-flash capability, along with its performance, reliability, and efficiency. Additionally, it has snapshot-level features that allow me to take snapshots or backups within only a few seconds. There is no need to wait long, and unnecessary high bandwidth used for backup does not occur because I can take the whole snapshot backup within a fraction of a second. I have used the deduplication feature of Dell PowerMax. Deduplication and compression are very effective, so despite my large amount of data, the effective size is reduced due to this deduplication and compression, allowing me to store more data on the same storage. Regarding the impact of Dell PowerMax's real-time data encryption on my data protection strategies, I have not used that feature personally. However, in another department, my colleagues are using it, and they have not faced any performance bottlenecks due to data encryption. The encryption is very powerful, but I have not implemented that encryption in our database data warehouse systems since they are for internal use only, not exposed worldwide. At first, I faced several issues, and our report rendering complaints were quite annoying. However, now with Dell PowerMax storage's high IOPS handling capabilities, the output comes within a fraction of a second, making our users happy. Whatever our requirement or demand is, it has already been implemented in Dell PowerMax with its all-flash NVMe storage. New bricks can also be added if a size increase is required, allowing for additional bricks to be added as needed. Everything is in place; therefore, I do not think any other improvements are required. However, it is worth noting that Dell is continuously inventing and releasing more powerful types of storage. This results in increased reliability, enhanced data handling capabilities, improved deduplication ratios, and the fulfillment of more IOPS demand.
Patrick Ammann - PeerSpot reviewer
Storage Administrator at Post CH AG
Provides reliable performance but could benefit from better deduplication management and intuitive admin tools
Regarding the NVMe over Fabrics feature of Hitachi VSP 5000 Series, we tested it, but there was no admin tool available for configuration until about a year ago. This was problematic for us, so we decided not to use it until we have the proper management tools. The main difficulty with this feature is that it's not supported for GAD devices, so Global-Active Devices are not supported with NVMe. That's basically what all our ESX platform is based on. We believe we would get the most benefit if we could use it in the ESX platform, but it's not supported yet. The deduplication impacts the quality of block storage that system administrators were accustomed to, resulting in increased service time due to the high CPU usage. The whole deduplication should be handled better in the next Plattform, should not have such a high impact on contoller CPU usage. The admin tools, called Ops Center Suite, have been inadequate for years, which Hitachi acknowledges. We had to find other vendors to provide a simple, fast GUI to provision storage. There are limitations, such as a storage pool only having 1024 pool volumes, which means the storage pool is maximum three petabyte in space. This requires building multiple storage pools, resulting in multiple pools where you have to keep some space as reserve. Having more than one storage pool forces you to have multiple times some percentage of storage capacity as a reserve, that you paid for but can't use it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"My rating of Pure Storage is a ten out of ten because of the price for performance and footprint - the overall value."
"The solution helps to simplify storage."
"I can personally state that the Pure Storage Flash Systems are the best built and Pure has the utmost professional customer care."
"After the implementation, the time to run the process was reduced to minutes and it did not require any manual intervention from our DBAs."
"Go with Pure (or a flasher rate which is similar) because of the ease of management and performance."
"The zero latency and high IOPS utilization we observe with it are significantly better than other storage solutions."
"Everpure FlashArray is very user-friendly, easy to learn, and makes it easy to identify issues while providing more redundancy on both the controller and host sides."
"Using this solution has improved our consolidation ratio and it saves us a lot of space."
"Dell PowerMax NVMe's tech support is good."
"The speed and the compatible interface with IBM are the most valuable features of the PowerMax product."
"CloudIQ has become an optimal tool for us to get the full picture of all the different arrays, from mid-tier all the way up. It gives us that single view and the ability to launch the Unisphere. That is really is powerful in being able to manage the array."
"Based on our experience with VMAX, there isn't any hardware failure or something like that in PowerMax. Performance-wise also, everything is fine. We haven't faced any performance issues or any hardware failure. Its performance is great as compared to VMAX. Its I/O per second rate is higher than the old model."
"It is very stable. We expect superior performance and reliability from this particular storage system."
"The UI is very easy to use. We can add volumes and manage them easily."
"As soon as we migrated from VMAX to PowerMax NVMe, the performance increased and everybody felt better."
"We used to have a VMAX 20K but we have just upgraded, and moved two or three generations ahead to PowerMax, and the response time is great."
"One of the best features of the Hitachi VSP 5000 Series is the stability of the product."
 

Cons

"I would like a feature to integrate with external or cloud solutions."
"It would be nice if Pure had something in its portfolio that provided higher deduplication and compression for backups."
"If we suddenly dump large amounts of data onto the storage system, it takes a while to process it."
"It falls far short of protocol support."
"Automation could be simplified."
"Had some issues with Purity not being entirely compatible with VMware ESXi."
"Part of our company works on Dell EMC because Pure Storage did not have synchronous applications when we were purchasing our products."
"There's always an opportunity for new feature functionality."
"With Dell PowerMax, engineering always has to be involved if you want to expand the system with a couple of disks or anything. It is quite a tedious process."
"The initial setup was complex. ESRS is a very complex solution to put into our environment, because it requires external access to the Internet. That's a very tough thing for us to do, because we are a PCI and PII company. We store a lot of data for people which is personal. Therefore, going out to the Internet is not our preferred path."
"Support pricing is very high. Our support contract is about to expire and Dell EMC provided us with an extremely high renewal quote."
"PowerMax Storage needs improvement in the area of monitoring tools. It should have more functions and more complicated analysis options inside the monitoring tools."
"My primary suggestion for improvement would be enhancing the IOPS handling capability even further."
"The size and weight of Dell PowerMax are quite cumbersome."
"They can make the GUI better, especially for the ones that come out of the box."
"I would like NVMe to be end-to-end in the next release. Right now, it is not end-to-end."
"The whole deduplication should be handled better in the next platform and should not have such a high impact on controller CPU usage."
 

Pricing and Cost Advice

"There is always room for negotiation."
"The license for Pure Storage FlashArray includes the support and there are no additional payments that are needed. This is not an inexpensive solution, you need to understand the value of your data before you use a backup solution."
"In the beginning, we saw that the price is not very good. When we made some compilations about the deduplication and the compression and what the equipment does, including the differentiation of upper management of the storage, the price was not so bad. However, in the beginning, the price was very difficult to justify."
"Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."
"Price is about the only thing that's wrong with it. A little bit better pricing would be great."
"Its price is almost double than any other flash storage solution."
"The solution could be cheaper."
"I have had a couple of customers who have complained about the cost. It can be a little more expensive than some of the other platforms. After it has been installed, I have never had a customer say, "I wish we wouldn't have spent all that extra money." They have always been happy with the product after it has been installed. They might be on the fence about it because of the price, but everybody who I have ever seen install it, they are always happy with it."
"The pricing might be a bit high for small organizations, so it's more suitable for larger enterprises."
"The tool is very expensive."
"The price is really high."
"The price is starting from $500,000."
"The PowerMax appliance pricing was reasonable. Dell EMC quoted us a substantial discount."
"In terms of price-performance, it beat out other competitors when we were taking a look and comparing it to the market. That was one of the biggest driving points for us."
"Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charges, billing only for used capacity. As a 360° partner, significant discounts are available."
"The cost of the solution is quite noticeable, but it provides a good fit regarding the price of the hardware and all of the required licenses."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
10%
Comms Service Provider
10%
Outsourcing Company
8%
Financial Services Firm
14%
Manufacturing Company
10%
Healthcare Company
10%
Outsourcing Company
9%
Financial Services Firm
25%
Manufacturing Company
11%
Comms Service Provider
8%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise38
Large Enterprise160
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise16
Large Enterprise64
No data available
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
When comparing cost, I find that the cost is either the same or slightly higher, but that is returned by the ease of ...
What needs improvement with Pure Storage FlashArray?
The only thing I think could be improved is price. The price is the main concern for our customers.
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
My experience with the pricing of Dell PowerMax is that there is a good relationship between the pricing and the func...
What needs improvement with Dell EMC PowerMax NVMe?
One area where Dell PowerMax can improve is the relationship between physical space and capacity, as well as electric...
What is your experience regarding pricing and costs for Hitachi VSP 5000 Series?
The cost of the solution is always too expensive, though it's difficult to make a direct comparison as all competitor...
What needs improvement with Hitachi VSP 5000 Series?
Regarding the NVMe over Fabrics feature of Hitachi VSP 5000 Series, we tested it, but there was no admin tool availab...
What is your primary use case for Hitachi VSP 5000 Series?
My main use cases for Hitachi VSP 5000 Series are basically all the block storage, mainly DBs and ESX.
 

Also Known As

Pure Storage FlashArray
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Rackspace, Open Line
Information Not Available
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