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Dell PowerMax vs NetApp ASA comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
232
Ranking in other categories
No ranking in other categories
Dell PowerMax
Ranking in All-Flash Storage
5th
Average Rating
8.8
Reviews Sentiment
6.8
Number of Reviews
93
Ranking in other categories
NVMe All-Flash Storage Arrays (3rd)
NetApp ASA
Ranking in All-Flash Storage
20th
Average Rating
9.0
Reviews Sentiment
5.7
Number of Reviews
4
Ranking in other categories
Enterprise SAN (6th), NVMe All-Flash Storage Arrays (7th)
 

Mindshare comparison

As of October 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.6%, up from 6.4% compared to the previous year. The mindshare of Dell PowerMax is 4.5%, up from 4.6% compared to the previous year. The mindshare of NetApp ASA is 1.4%, down from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.6%
Dell PowerMax4.5%
NetApp ASA1.4%
Other87.5%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Gouranga Maiti - PeerSpot reviewer
Sr. Project Manager IT at ITC Ltd
High‑performance all‑flash storage has transformed data warehousing and reporting speed
The features of Dell PowerMax that I find most valuable so far include its all-flash capability, along with its performance, reliability, and efficiency. Additionally, it has snapshot-level features that allow me to take snapshots or backups within only a few seconds. There is no need to wait long, and unnecessary high bandwidth used for backup does not occur because I can take the whole snapshot backup within a fraction of a second. I have used the deduplication feature of Dell PowerMax. Deduplication and compression are very effective, so despite my large amount of data, the effective size is reduced due to this deduplication and compression, allowing me to store more data on the same storage. Regarding the impact of Dell PowerMax's real-time data encryption on my data protection strategies, I have not used that feature personally. However, in another department, my colleagues are using it, and they have not faced any performance bottlenecks due to data encryption. The encryption is very powerful, but I have not implemented that encryption in our database data warehouse systems since they are for internal use only, not exposed worldwide. At first, I faced several issues, and our report rendering complaints were quite annoying. However, now with Dell PowerMax storage's high IOPS handling capabilities, the output comes within a fraction of a second, making our users happy. Whatever our requirement or demand is, it has already been implemented in Dell PowerMax with its all-flash NVMe storage. New bricks can also be added if a size increase is required, allowing for additional bricks to be added as needed. Everything is in place; therefore, I do not think any other improvements are required. However, it is worth noting that Dell is continuously inventing and releasing more powerful types of storage. This results in increased reliability, enhanced data handling capabilities, improved deduplication ratios, and the fulfillment of more IOPS demand.
KS
Team Lead at kiran@ncrust.com
Virtualization platform has delivered consistent low-latency SAN storage and 24-7 data access
The stand-out feature for me is the SAN storage because of its ability to deliver consistent sub-millisecond latency, 100% availability, active-active paths, and no performance tuning headache. When maximum users connect at the same time, there is no latency experienced. The main impact of NetApp ASA on my organization is that my data is available 24/7. Whenever I have a requirement over the VPN or inside the LAN, I can access my data anytime and anywhere as per my need.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I would highly recommend this solution; it has all the features we need and tests all the software solutions that are currently available and that will be available in the future."
"Pure Storage FlashArray simplifies maintenance and management with its intuitive GUI, making storage allocation and other processes easy to understand, even for beginners."
"We can store more for a cheaper price as opposed to paying for larger devices and larger rack spaces which get outdated sooner and which we'd have to change every two years. It simplifies storage for us."
"The stability is perfect, the reliability is 100%, and the latency is always lower than 1 millisecond."
"Overall, the best returns on investment have been operational simplicity, reliability, and reduced management overhead."
"The solution offers amazing performance."
"The performance levels and the storage have improved my organization because we're a 95% virtualized environment and we're able to allocate resources as needed and manage our whole infrastructure that way."
"The benefits were realized right away. Between the flash array and the compression, you can really see how good it is. Our databases run a lot better now."
"The PowerMax software and CloudIQ let us get an inside view of our compression and compaction, as well as our usage of the storage."
"We have worked with customer success support, and the service is very good."
"Dell PowerMax NVMe has been a significant enhancement for data handling in my industry. Its improved security features and data calculation capabilities make it a valuable solution for our customers. The most critical feature of Dell PowerMax NVMe for performance enhancement is its strong network support and integration with other vendors, along with its efficient use of hardware components like CPU and memory. Data reduction technologies in PowerMax have been highly beneficial for our company, allowing us to optimize storage and reduce costs by consolidating files"
"Our time to response has increased significantly with the new storage tier (SSD)."
"Dell PowerMax NVMe's tech support is good."
"We are most interested in cloud utilization."
"We're consolidating two to three arrays down to one which means that our data center footprint has decreased by like 90%. So we're saving 90% of our space, and it also is much better on power and everything else in our data center. And on top of that, the performance is much, much better than our older arrays."
"NVMe technology improves input/output performance."
"I love the SnapMirror and autonomous ransomware protection features."
"Their dedupe functionality is probably the best in the industry. We also find their support model to be good. When we purchase something, we have a very good understanding of how long that product will be supported by them. That helps."
"The main impact of NetApp ASA on my organization is that my data is available 24/7."
 

Cons

"It doesn’t provide enough information on performance analytics. For example, Nimble Storage has Infosight, which provides data; Pure Storage doesn’t have an equivalent."
"I’d love to view the average, minimum and maximum performance in the reports (Analysis tab - Performance) but it is only graphics and you need to export data in CSV to find this information."
"We do have an issue with the vCenter integration. Pure Storage says it has a lot of free space, but vCenter says its completely full. This is because their dedupes are saved as space, but Vcenter still detects the disk as completely full. So, we do have an issue with that."
"I would rate this solution an eight. To make it a ten it would have to be a little cheaper."
"Price per terabyte is substantially higher than their competition. We would like to see it drop."
"It's too early to tell if we've seen a reduction in total cost of ownership. The solution is expensive."
"I would like a feature to integrate with external or cloud solutions. For example, if I want to use this storage for a backup from the cloud, I want to have integration with the cloud vendors, such as Microsoft, Oracles, or Amazon. It could be available as an API to allow seamless integration. Additionally, the solution could improve by having native integration with a cloud provider, such as VMware or Microsoft, this would reduce the need to use third-party solutions to complete the task."
"There are a lot of things to improve."
"Support pricing is very high. Our support contract is about to expire and Dell EMC provided us with an extremely high renewal quote."
"I would like them to continue improving the management tools and continue moving towards a RESTful API versus CLI."
"Since the merging of EMC and Dell into Dell Technologies, there has been a hurdle that they've had to overcome, and they're not over it yet. It takes two to three times longer for things to get fixed than it did when they were separate companies. That is something that has to be fixed."
"They can make the GUI better, especially for the ones that come out of the box. We did encounter a bit of difficulty in setting up the storage. We had to deploy Solutions Enabler on a Linux machine to be able to fully interact with the storage. They need to upgrade the web interface for the management of the storage that comes out of the box. The management interface for NFS is also a bit old and not very intuitive."
"The teams and SMEs on my teams may have user interface and other configuration requests. For example, there might be things that engineers do at the command line that GUIs don't do."
"The GUI interface is very complicated and could be improved by streamlining the number of steps in the process."
"The management interface needs improvement. It shouldn't be as hard to do some of the functions as it is."
"The solution is quite expensive."
"From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow."
"I'm handling pre-sales and post-sales. From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow. The tools, such as hardware universe, fusion.netapp.com, and partnerhub.netapp.com, operate very slowly. These tools should be more efficient as they enter a hung state repeatedly."
"I would like to see more in terms of replication between storage classes. They provide different lines of storage. They have a lower class. They have a capacity class. They have their enterprise class. Currently, we have interoperability at the same plane with ONTAP, but we would like to see some more mix-and-match features."
"NetApp ASA is somewhat expensive, and I believe they should work on the pricing aspect."
"The areas of NetApp ASA that could be improved include features such as the active sync feature that allows a customer to write on either data center A or data center B."
 

Pricing and Cost Advice

"We are finding the TCO of flash to be lower than SSD implementations."
"When I last looked, the prices were reasonable, and we could get an excellent array for about $60,000."
"Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."
"Pure Storage FlashArray's pricing is very competitive."
"The guaranty that Pure Storage provides when you purchase it doesn't meet the overall capacity needs to provide extra storage, if needed. Thus, it is not meeting our expectations."
"The cost has room for improvement."
"Price per terabyte is substantially higher than their competition. We would like to see it drop."
"The price of the solution is not expensive."
"We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired."
"The cost has room for improvement."
"Dell is expensive compared to other products and I would rate its pricing a four out of ten."
"The labor savings and support have been significant. If we're talking 100 hours of labor every three months, that is 100 hours of a database engineer costs. There are performance latency numbers as well as costs associated with recovering data that gets lost, and this system doesn't lose data. You can look at numbers that go around the cost of downtime, if data is not available. This system doesn't go down. Everyone's ROI is going to be unique, but the dependability and performance of the system combined with its ease of operation will definitely save businesses of all sizes money."
"The price is starting from $500,000."
"The pricing is comparable to other vendors."
"The price is really high."
"Our costs are on a yearly basis."
"It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, but some of the customers don't look at the value. They first look at the cost. It should be reduced by 20% to 30%."
"It is pretty good. It is definitely cheaper than Dell EMC. It is cheaper than Pure. It is cheaper than VAST. It is definitely cheaper than HPE. The only one that is on par with NetApp's pricing for enterprise customers is IBM."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
10%
Comms Service Provider
10%
Outsourcing Company
8%
Financial Services Firm
14%
Manufacturing Company
10%
Healthcare Company
10%
Outsourcing Company
9%
Manufacturing Company
20%
Financial Services Firm
10%
Computer Software Company
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise38
Large Enterprise160
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise16
Large Enterprise64
No data available
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
When comparing cost, I find that the cost is either the same or slightly higher, but that is returned by the ease of ...
What needs improvement with Pure Storage FlashArray?
The only thing I think could be improved is price. The price is the main concern for our customers.
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
My experience with the pricing of Dell PowerMax is that there is a good relationship between the pricing and the func...
What needs improvement with Dell EMC PowerMax NVMe?
One area where Dell PowerMax can improve is the relationship between physical space and capacity, as well as electric...
What is your experience regarding pricing and costs for NetApp ASA?
I am not much aware of the pricing of NetApp ASA, but I estimate a NetApp ASA system could cost several hundreds of t...
What needs improvement with NetApp ASA?
NetApp ASA is somewhat expensive, and I believe they should work on the pricing aspect. I understand that pricing can...
What is your primary use case for NetApp ASA?
NetApp ASA has three or four main use cases including mission-critical applications, SAN environments, block storage,...
 

Also Known As

Pure Storage FlashArray
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Rackspace, Open Line
Information Not Available
Find out what your peers are saying about Dell PowerMax vs. NetApp ASA and other solutions. Updated: October 2026.
917,433 professionals have used our research since 2012.