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Dell VMAX All Flash vs IBM FlashSystem comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
232
Ranking in other categories
No ranking in other categories
Dell VMAX All Flash
Ranking in All-Flash Storage
30th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
IBM FlashSystem
Ranking in All-Flash Storage
11th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
113
Ranking in other categories
NAS (8th), Modular SAN (Storage Area Network) (3rd)
 

Mindshare comparison

As of October 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.6%, up from 6.4% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, down from 0.8% compared to the previous year. The mindshare of IBM FlashSystem is 4.0%, down from 6.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.6%
IBM FlashSystem4.0%
Dell VMAX All Flash0.7%
Other88.7%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
OmarIsmail1 - PeerSpot reviewer
Infrastructure Technical Specialist II at Clicks Group
Offers high performance and dependable support for fast storage needs
The most valuable feature of IBM FlashSystem is its robust back code. When integrated properly into the environment and configured according to the guidelines, it provides a very solid infrastructure that does the job on demand. Additionally, IBM FlashSystem offers competitive pricing and reliable performance. The hardware is dependable, ensuring that it functions effectively when the setup is done correctly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Whoever is using Pure Storage is happy with it, including the latency and everything, and we have not received any complaints related to Pure Storage throughout the four years I have worked here, which is really great."
"Pure Storage is extremely reliable — it's never failed."
"The compression and deduplication features help to make the best use of the capacity."
"Running on Pure has given us the ability to scale out our SQL environments."
"We chose Pure Storage because it had the best performance of all the products that we tested."
"The experience has been very good so far for the company."
"Do it. I have zero reservations about recommending Pure to anyone who is looking for some really good all-flash."
"Pricing is very competitive, and it's better than other competitors, as we've looked at some of the other competitors on the market."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"The product's initial setup phase was good."
"The most valuable features of VMAX are its performance and GUI interface."
"It works very well."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"For space saving features, it definitely saves us in a virtual environment in terms of space and money."
"The most valuable feature is reliability."
"This solution is convenient, user-friendly, convenient and reliable."
"Parsing is the most valuable feature inside IBM Spectrum Virtualize software, which allows us to virtualize any third-party storage for IBM or non-IBM systems."
"IBM FlashSystem is a stable solution."
"I like most of the features; its speed, performance, and availability are valuable, and we are implementing the data reduction technology the most."
"The cost was low when we purchased it."
"It's a mature product. It's like a BMW that evolves consistently."
 

Cons

"Currently, the solution fails to support file screening."
"I think replication is one area that still needs improvement. Earlier, Pure Storage FlashArray only had IP-based replication. There was no API-based replication, but they have enhanced the feature now. However, they need to work on API replication for C-type of arrays."
"FlashArray's capacity for forecasting should be improved because it needs to be a bit more current. I think it's bundled with the deduplication and other compression factors. We need more user interfaces for forecasting in this software and more interfaces need to be integrated with this array management tool."
"The technical support is okay, but could be improved."
"This product has only two active controllers, whereas other solutions can have more. This is something that needs to improve."
"FlashArray could improve on the administrative side. For example, when you need to upgrade the boxes, we can't do that ourselves. We need to open a ticket with support and have them do that for us. You don't need to be on the call with them. We tell them we have a slot that we want to upgrade, and they send us an email when it's done."
"I would like some performance analytics which go deeper than today. It should be specific to some hosts and applications. This would be good."
"Some of the issues are that it's probably not on a par with other large storage enterprise type products."
"There is room for improvement in the centralized administration."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"Improvements are needed in both partition recovery and scalability."
"The stability of the solution isn't great; we have had a lot of issues with discs over the years."
"When you provision a datastore auto-format takes a long time .. to disable is you have to redo the whole process. this is a bit difficult if you want to make adjustments on the datastore"
"Additional licenses might be added for the fundamental licenses, such as those for copying and flash copies."
"Customization features must be improved."
"We have not had a good experience with this platform."
"They can improve its initial configuration. The initial configuration is currently very difficult."
"The solution's infrastructure technology level could be PCI Express 5 instead of PCI Express 4 for the next version."
"There are a lot of bugs and they are still adding features in the product."
 

Pricing and Cost Advice

"The license for Pure Storage FlashArray includes the support and there are no additional payments that are needed. This is not an inexpensive solution, you need to understand the value of your data before you use a backup solution."
"In the beginning, we saw that the price is not very good. When we made some compilations about the deduplication and the compression and what the equipment does, including the differentiation of upper management of the storage, the price was not so bad. However, in the beginning, the price was very difficult to justify."
"It was less expensive than some of the alternatives. It's not as though it was a premium price to get that kind of quality. It's a very competitive product from a price perspective..."
"It's priced higher than the market."
"There should be quite a bit of reduction of TCO with just licensing (and stuff) because we run the VM environment off it."
"There are no licensing fees or other costs."
"Our Evergreen Storage subscription is supposed to be good when we go to upgrade."
"We consume it as a service, and that's actually something we really like, or at least I really like from the technical perspective. That's because it means there is no hassle when we need to upgrade arrays to add capacity. We just interact directly with technical counterparts, and we say, "Hey, we're filling up," and they say, "All right, here's another data pack." They ship it in, and we install it. So, the as-a-service model has worked very well. Given the outstanding data reduction rates, it has improved our profitability because we're selling allocated volumes as part of the cloud service or recovering those costs from our tenants. It is very efficient, but that has offset the premium price. It started out that way, but over time, as we've added capacity, the price per gig has gone down a lot because we have a lot of it."
"It is not a cheap product."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"The cost is pretty high in terms of licensing. We pay at least $100,000 USD in licensing fees for the storage."
"IBM V7000 has a new license and price structure which provides intuitive licensing based on the functions customers wish to enable and use the most."
"Regarding licensing make sure you add at least three years software maintenance from IBM at the beginning, because you will not be able to download firmware updates or any fixes/patches without this."
"The integration is already included in the license cost of IBM FlashSystem. The integration is very easy. You get the IBM storage core with all software, firmware, and upgrades. EMC provides the features in the box, but they are not free for customers. There is a licensing cost for features. We have yearly licensing, but IBM has also provided a new option where you pay as you go. They provide a big box, and I pay, for example, for 10 terabytes. If I exceed 10 terabytes, IBM will charge for the new storage after 10 terabytes. It is a good opportunity in the market for using the storage as a cloud and paying as you go."
"The tool is cost-efficient."
"The price is a little bit high so is rated a six out of ten."
"The pricing is reasonable."
"If five is a good price and one is a high price, I would rate the price a two or three out of five."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
10%
Comms Service Provider
10%
Outsourcing Company
8%
Computer Software Company
12%
Financial Services Firm
12%
Manufacturing Company
10%
Construction Company
7%
Financial Services Firm
13%
Outsourcing Company
10%
Manufacturing Company
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise38
Large Enterprise160
No data available
By reviewers
Company SizeCount
Small Business48
Midsize Enterprise20
Large Enterprise60
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
When comparing cost, I find that the cost is either the same or slightly higher, but that is returned by the ease of ...
What needs improvement with Pure Storage FlashArray?
The only thing I think could be improved is price. The price is the main concern for our customers.
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
What is your experience regarding pricing and costs for IBM FlashSystem?
The pricing is high; storage solutions are always expensive. I do not know if the price needs to be reviewed, but it ...
What needs improvement with IBM FlashSystem?
As far as I know, IBM FlashSystem has already improved, but I do not see room for improvement. It is simple to use an...
What is your primary use case for IBM FlashSystem?
We are not working with Object Storage or Storage Protect; we are working with SAN storage and LUN storage. I am a co...
 

Also Known As

Pure Storage FlashArray
No data available
IBM Storwize
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH
Find out what your peers are saying about Dell VMAX All Flash vs. IBM FlashSystem and other solutions. Updated: September 2026.
917,433 professionals have used our research since 2012.