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ELMA 365 vs Microsoft Dynamics CRM comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ELMA 365
Ranking in CRM
72nd
Average Rating
0.0
Reviews Sentiment
6.9
Number of Reviews
1
Ranking in other categories
Business Process Management (BPM) (55th), Robotic Process Automation (RPA) (63rd)
Microsoft Dynamics CRM
Ranking in CRM
1st
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
80
Ranking in other categories
CRM Customer Engagement Centers (1st), Local Government CRM (1st), Marketing Management (2nd), Sales Force Automation (1st)
 

Mindshare comparison

As of October 2026, in the CRM category, the mindshare of ELMA 365 is 0.4%, up from 0.4% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 3.1%, down from 4.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Microsoft Dynamics CRM3.1%
ELMA 3650.4%
Other96.5%
CRM
 

Featured Reviews

PT
Senior Customer Success Manager at Precio Fishbone Vietnam
A great ERP for medium and even small businesses
If one has experience in the ERP market, big brands like Microsoft require a lot of money over other platforms like Odoo. We can implement an on-premise model for some enterprise customers because it gives privacy and security. For other customers, we provide the cloud version. Currently, we recommend customers implement the ERP platform on the cloud environment because of the flexibility and scaling. I recommend that customers invest in a solution with the possibility of scaling in the future while providing many functions and features out of the box. In many ERPs we provide, although we would recommend ELMA as a default option for medium and even enterprise customers, they need bigger brands. ELMA 365 should be the second or third option for customers right now. I rate ELMA 365 a ten out of ten.
NavinJacob - PeerSpot reviewer
Chief Digital Officer at Cipher7
Has enabled seamless integration across platforms while supporting advanced analytics for customer insights
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"A lot of customers, when we introduce this kind of product into their organization, it provides a lot of analytics."
"Microsoft Dynamics CRM is a good software because it has a lot of features."
"There are many other exciting features in MS Dynamics CRM 2015 version, promising outstanding customer experiences."
"The most valuable feature is that because this solution uses the cloud, you only have to install it and allocate it to a user, making it quite easy to use."
"The most valuable feature of Microsoft Dynamics CRM is its integration with Outlook and other Microsoft products like Microsoft 365, which includes emails, Teams, and SharePoint."
"The CRM is very fast, with customization and integration options, and easy migration."
"The solution is easy to use and stable. It offers a 360-degree view of your customers. It allows you to track interactions, giving you full visibility into customer habits and behavior"
"We are able to effectively follow up on requests, ensuring all customer issues are resolved in a timely manner. This solution provides a platform where there is visibility of all customer interactions, with efficient follow-up."
"Compared to other partners, the most valuable aspect of Microsoft Dynamics CRM is its intuitive APIs, which are customizable and allow for the addition of multiple parameters and attributes. This feature enhances the purpose call in our services. Additionally, the learning curve for contact center agents using Microsoft Dynamics CRM is shorter than with other solution providers. Finally, the commercial aspects of Microsoft Dynamics CRM are superior to those of other solution providers."
 

Cons

"Customers want improved productivity."
"The tool should be micro-services-based. If it's not already implemented, the architecture could be enhanced by transitioning to a microservices-based model. This would allow each module to be managed independently, reducing downtime and enabling teams to work autonomously on specific services."
"Microsoft Dynamics CRM is not that customizable, you can customize it, but a lot of it is still pre-built in a way that you have a lot of details in there that you don't need."
"Microsoft Dynamics CRM could improve by being more user-friendly and having a better design."
"The annual license for Microsoft Dynamics CRM could be reduced, it is expensive."
"Overall, the solution has the same functionalities as other CRMs such as Salesforce, but Salesforce is much simpler to use. Microsoft Dynamics CRM is complicated to use, and this is another area for improvement."
"From my experience, the solution's tech support could improve with a quicker response time."
"If there was a bit more automation, specifically for marketing tasks, that would be ideal."
"In terms of the performance, when it comes to loading a large volume of data, it's slow at times, so the system could be optimized."
 

Pricing and Cost Advice

"I rate the solution's pricing a five out of ten."
"We have to buy a separate license in order to implement the social listening feature."
"The solution is expensive."
"Microsoft Dynamics CRM is a little expensive solution."
"We have a three-year ELA with all our Microsoft solutions and often we had to do a true-up which was approximately $1,000,000. Additionally, we pay approximately $2,500 a month for support."
"Pricing for this software could be cheaper."
"My organization pays for the license, and I do not know how much it costs."
"Microsoft Dynamics CRM is slightly cheaper than Salesforce today. Pricing for the solution is pretty aggressive in the market."
"The cost could be cheaper. I would rate them 3 out of 5."
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Top Industries

By visitors reading reviews
Comms Service Provider
20%
Construction Company
20%
Financial Services Firm
16%
Outsourcing Company
9%
Financial Services Firm
11%
Comms Service Provider
9%
Government
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business43
Midsize Enterprise22
Large Enterprise21
 

Questions from the Community

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What are the pros and cons of MS dynamics vs. Salesforce CRM?
When comparing Microsoft Dynamics 365 and Salesforce CRM in 2026, both are leading CRM platforms, but they serve slightly different strengths depending on business needs. Features: Salesforce is t...
Is it advisable to purchase Dynamics CRM in addition to NAV 2016?
Short answer: depends on your sales needs. NAV 2016’s built-in CRM is very basic. It’s fine for simple contact management and basic sales tracking, but it lacks: Proper pipeline management Adva...
What needs improvement with Microsoft Dynamics CRM?
A few areas where Dynamics CRM can improve: User experience → Still feels complex for non-technical users, especially for daily tasks Customization vs complexity → Easy to customize, but quickl...
 

Also Known As

ELMA BPM
Dynamics CRM, MS Dynamics CRM
 

Overview

 

Sample Customers

Air Astana, GS Nanotech, Kapital Bank, Mriya Resort & SPA, Obninskorgsintez, VestaBank, pwc, Zarubezhneft, lockobank, Rosatom
Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Find out what your peers are saying about Microsoft, Zoho, Salesforce and others in CRM. Updated: October 2026.
917,433 professionals have used our research since 2012.