Forcepoint ZTNA isn't well-known in the market. Right now, it's a novice, so an area for improvement in it is making the product known. Forcepoint should create more awareness about Forcepoint ZTNA because a distributor like me still needs to promote it more to customers. Forcepoint has to capitalize on, focus on, or highlight its overall approaches to Forcepoint ZTNA marketing, such as SASE or SSE, to sell the whole bundle rather than as a standalone product. Today, most customers move to the cloud, so the whole SSE or SASE approach makes better sense. Forcepoint needs to look at the whole picture. I suggest being more aggressive in marketing to boost customer awareness of Forcepoint ZTNA.
