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Fortra's Automate vs ServiceNow Automation Engine comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Feb 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Automation Anywhere
Sponsored
Ranking in Robotic Process Automation (RPA)
2nd
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
665
Ranking in other categories
Business Process Management (BPM) (2nd), Process Mining (1st), Intelligent Document Processing (IDP) (1st), Agentic Automation (1st), Business Orchestration and Automation Technologies (2nd), AI Legal & Compliance (1st), AI Finance & Accounting (2nd), AI Procurement & Supply Chain (1st)
Fortra's Automate
Ranking in Robotic Process Automation (RPA)
4th
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
45
Ranking in other categories
Business Orchestration and Automation Technologies (6th)
ServiceNow Automation Engine
Ranking in Robotic Process Automation (RPA)
48th
Average Rating
6.0
Reviews Sentiment
7.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the Robotic Process Automation (RPA) category, the mindshare of Automation Anywhere is 5.2%, down from 9.5% compared to the previous year. The mindshare of Fortra's Automate is 2.7%, up from 2.0% compared to the previous year. The mindshare of ServiceNow Automation Engine is 0.9%, down from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Robotic Process Automation (RPA) Mindshare Distribution
ProductMindshare (%)
Automation Anywhere5.2%
Fortra's Automate2.7%
ServiceNow Automation Engine0.9%
Other91.2%
Robotic Process Automation (RPA)
 

Featured Reviews

Venkat Sivaprakash - PeerSpot reviewer
Management Consultant at Accenture
Has significantly improved document-driven workflows and reduced processing time across finance and HR functions
Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.
DA
Information Technology Manager at Benchmac Safety Services Ugand
Automation has transformed manual reporting and data extraction into scheduled digital workflows
The interface of Fortra's Automate is similar to GoAnywhere. I am not completely pleased with it, although it is intuitive, but it lacks something in terms of complexity. There is still clicking through many items involved. There are two things I would improve in Fortra's Automate. One is about the interface, as I need it to be improved because it is somewhat complex to navigate. The second is about performance reporting. I want those reports to be customizable. You can generate these reports and see what is happening with error logs, but the customization option is limited. Additionally, there should be an option to export them. Currently, you can export as Excel and PDF, but there is no option to export and send them to your email.
Robert Gonzales - PeerSpot reviewer
Consultant at in8solutions
Provides better ecosystem control and duplication control but have duplication issue
The initial setup is complex. During deployment, we identify the assets we want to include and the site, among other details. We ensure everything is translated into a common language using a CML-type discussion, allowing consistency across all elements. We aim to standardize everything by using JSON as our common input format. We are deploying existing features, so most of the work is straightforward. We do need some developers, particularly ServiceNow developers, to be involved. However, there isn't a lot of additional work required. We need some licensing from ServiceNow to enable these feature sets, but there aren't many other requirements.
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Top Industries

By visitors reading reviews
Outsourcing Company
15%
Financial Services Firm
12%
Comms Service Provider
12%
Manufacturing Company
11%
Financial Services Firm
11%
Manufacturing Company
9%
Outsourcing Company
8%
Computer Software Company
7%
Comms Service Provider
12%
Financial Services Firm
12%
Manufacturing Company
9%
Construction Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business161
Midsize Enterprise86
Large Enterprise562
By reviewers
Company SizeCount
Small Business33
Midsize Enterprise13
Large Enterprise11
No data available
 

Questions from the Community

How good is Automation Anywhere for RPA processes?
It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...
How good is Automation Anywhere for RPA processes?
From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...
How good is Automation Anywhere for RPA processes?
It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.
What is your primary use case for HelpSystems AutoMate?
I mainly use Fortra's Automate to automate routine IT tasks and schedule workflows, which reduces manual work. I auto...
What is your experience regarding pricing and costs for Fortra Automate?
The setup cost is free, but I believe it is a little expensive.
What needs improvement with Fortra Automate?
Fortra's Automate could be improved as the reporting could be more flexible, and some advanced workflows could be eas...
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Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise, Agentic Process Automation System (Now Certified for WorkSpaces)
HelpSystems Automate, Automate
No data available
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics
Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories
1. Accenture2. Aetna3. AIG4. Airbus5. Allstate6. American Express7. AT&T8. Bank of America9. Barclays10. BHP Billiton11. Cisco12. Coca-Cola13. Comcast14. Dell15. E*TRADE16. FedEx17. Ford Motor Company18. GE19. Google20. H&R Block21. Home Depot22. IBM23. Intel24. JPMorgan Chase25. Kroger26. Liberty Mutual27. Lockheed Martin28. Marriott International29. Mastercard30. McKinsey & Company31. Microsoft32. Morgan Stanley33. Nike34. Nordstrom35. Oracle36. PepsiCo37. PwC38. Rakuten39. SAP40. Siemens41. SoFi42. Spotify43. Starbucks44. TD Ameritrade45. Toyota46. UnitedHealth Group47. Visa48. Walmart49. Wells Fargo
Find out what your peers are saying about UiPath, Automation Anywhere, Microsoft and others in Robotic Process Automation (RPA). Updated: October 2026.
917,433 professionals have used our research since 2012.