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Google Cloud Identity vs Workspace ONE UEM comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
14th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (10th), Cloud Resource Access Management (6th)
Workspace ONE UEM
Ranking in Enterprise Mobility Management (EMM)
4th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
102
Ranking in other categories
Remote Access (11th), Virtual Desktop Infrastructure (VDI) (9th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (16th), Unified Endpoint Management (UEM) (5th)
 

Mindshare comparison

As of October 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 19.9%, down from 30.6% compared to the previous year. The mindshare of Google Cloud Identity is 1.8%, up from 1.1% compared to the previous year. The mindshare of Workspace ONE UEM is 8.9%, down from 11.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune19.9%
Workspace ONE UEM8.9%
Google Cloud Identity1.8%
Other69.4%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.
Vishal Bhatia - PeerSpot reviewer
Trainer/Consultant at Koenig Solutions Pvt. Ltd.
Effective product tracking and monitoring enhances daily operations despite needing documentation improvement
The documentation part of Workspace ONE UEM can be confusing. The documentation is not comprehensive compared to other VMware solutions or Microsoft documentation. Most people struggle to connect the dots when looking at the documentation. Even the training material and PowerPoint slide decks that trainers use are sometimes too confusing or overwhelming, with too much content but not enough clarity. The support side has recently become weaker compared to what it used to be with VMware. This is another area that needs improvement. Since working with Workspace ONE UEM from when it was AirWatch, it has improved significantly over the last five years. However, there are still some gray areas and scope for improvement, especially in documentation and workflow between different aspects of the solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It works well if you have a Microsoft environment."
"I can reach devices or computers over the internet. I don't need to worry about the network connectivity between the offices. I can manage any device. That is the most important part."
"Remote control is the feature I like the most, as I can take control of devices so that we can work hands-on and create access with access restrictions."
"The most valuable features in Microsoft Intune for me are application deployment, Defender deployment, and asset management."
"This solution saves us a lot of time once it's implemented."
"I like Intune's ability to install software to a device remotely and push policy through the Azure portal."
"Endpoint Manager has been around the longest, it's survived, it's matured and it's the top dog in general."
"Compliance and the policies that can be set are the most valuable features."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"The most valuable feature of Google Cloud Identity is its stability."
"It is a very stable solution. I would rate it a ten out of ten."
"Following the steps made it very easy to use."
"Cloud Identity is a cloud-based Software as a Service model, so you don't need to worry about managing the infrastructure."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"Everything is relatively good and overall, the product itself is good."
"The product offers integration capabilities with third-party solutions."
"We used to have a system before, Mac OS Open Directory server and this open directory became obsolete because Apple decided to stop the enterprise market, so there was no other alternative for us to use. We chose this to replace the open directory and we found that it has many more features than the previous solution. We totally rely on it right now to manage all the devices on campus."
"It is easy to start something and work from scratch."
"Workspace One is a product that I strongly recommend."
"The most valuable feature is single sign-on."
"They are seeing a savings of approximately 35% with the reduced need to buy new laptops and desktops."
"Stability-wise, I rate the solution a ten out of ten."
"I have found VMware Workspace One better than Microsoft Intune."
 

Cons

"Intune's third-party patch management could be better. It should be easier for the average system admin to keep non-Microsoft applications updated."
"This limitation in Microsoft Intune is a significant drawback; we cannot produce overall reports on an organizational level."
"Sometimes, customers compare it with AirWatch, but the concept of Intune is different from other solutions. It's an application management app. It gets a bit difficult to explain it to customers, but it's not a product limitation. It takes a presale document or presentation to explain it to customers."
"Intune could be enhanced by automating application upgrades, similar to how it automates operating system upgrades."
"More integration with monitoring tools is needed."
"The security features should be improved."
"Intune lags all of its competitors in terms of report generation."
"Technical support can be challenging when resources shift, requiring repeated explanations. Support from India sometimes provides information without the right solution."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"Technical support is slow."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"VMware Workspace ONE isn't that good with patching and fixing, especially when compared to BigFix."
"We have experienced some connectivity issues in that the application in VMware is very slow compared to SecureX."
"Pricing is the only challenge right now. The licensing fee should be simplified a little bit."
"AirWatch doesn't seem to empower IT admins to try new things or get creative with implementations."
"For the purpose that this solution is designed for it works great, but it doesn't compare well with other solutions."
"Customer Service: This is an area that could use some improvement. We have had a few incidents where the level of support was not what it was pictured to be."
"We have had a need to move the database, and that was fairly difficult as documentation was sparse, and the first support technican said AirWatch would need re-installed."
"I would like to see some integration with native Microsoft products such as Anti-value."
 

Pricing and Cost Advice

"As a partner, we always look for how we can generate more revenue from a consulting point of view, but I do not see any complaints from the customer side regarding pricing, so they are satisfied with it."
"It is reasonable for the features it has."
"Its pricing seems reasonable."
"Our Office 365 Business Premium license, including Office 365 and Intune Management, offers excellent value."
"The pricing for Microsoft Intune is reasonable. Our clients are satisfied."
"It comes with the E5 plan. We bought the E5 plan from Microsoft."
"The cost is somewhat on the higher side, particularly when considering certain price points, especially in markets like India."
"The licensing costs we leave up to the customer and these vary from one to another."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The product is billed on a monthly basis depending on the number of users."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The solution is not expensive."
"We probably spend about $50,000 a year on licensing."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"Licensing fees are on a yearly basis."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"It is quite expensive, but I think large companies have agreements with these organizations that provide remote monitoring for phones, and they get massive discounts. The public price does not reflect what they pay. You won't get the same pricing if you're buying for 10 employees versus 1,000 employees. On the public price, you get perhaps a 10% discount, but if you're buying 1,000, the discount could be really massive, especially if you signed a contract for a number of years."
"For the moment, we have a multi-year contract, meaning that we cannot go with a different solution at this time even if the price should prove more favorable."
"A person should pay towards the licensing costs of VMware Identity Manager on a yearly or monthly basis, but government and public sector units cannot for a perpetual licensing model."
"The price of VMware Workspace ONE is reasonable."
"Pricing is an area that could be improved."
"There is a licensing fee for the users, and we pay a low amount for our support costs."
"We pay approximately $6.50 per user for the standard version. If you are paying for an enterprise license that includes VDI then it will cost approximately $25 per user on a monthly basis."
"In some cases, a customer may feel the solution is expensive."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
10%
Outsourcing Company
9%
Computer Software Company
7%
Financial Services Firm
13%
Computer Software Company
10%
Manufacturing Company
10%
Comms Service Provider
10%
Financial Services Firm
12%
Manufacturing Company
10%
Outsourcing Company
10%
Construction Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business191
Midsize Enterprise63
Large Enterprise187
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business40
Midsize Enterprise22
Large Enterprise60
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
How does VMware Workspace One compare with VMware Horizon 7?
VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...
What is your experience regarding pricing and costs for VMware Horizon Air?
I don't deal with the pricing side, so I don't have any insight about it. That's what the organization would have alr...
What needs improvement with VMware Horizon Air?
The documentation part of Workspace ONE UEM can be confusing. The documentation is not comprehensive compared to othe...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation
Find out what your peers are saying about Google Cloud Identity vs. Workspace ONE UEM and other solutions. Updated: October 2026.
917,433 professionals have used our research since 2012.