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Gretel.ai vs Snowflake comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Feb 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gretel.ai
Ranking in AI Synthetic Data
4th
Average Rating
8.0
Reviews Sentiment
3.5
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Snowflake
Ranking in AI Synthetic Data
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
108
Ranking in other categories
Data Warehouse (1st), Cloud Data Warehouse (1st), Database Management Systems (DBMS) (4th), AI Software Development (10th)
 

Mindshare comparison

As of October 2026, in the AI Synthetic Data category, the mindshare of Gretel.ai is 7.0%, down from 12.0% compared to the previous year. The mindshare of Snowflake is 5.7%, up from 5.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Synthetic Data Mindshare Distribution
ProductMindshare (%)
Snowflake5.7%
Gretel.ai7.0%
Other87.3%
AI Synthetic Data
 

Featured Reviews

Gouthami  - PeerSpot reviewer
senior software engineer at a tech vendor with 10,001+ employees
Synthetic test data has accelerated compliant development and reduces manual masking work
In my opinion, the best features that Gretel.ai offers are faster performance, better accuracy, and lower computing costs. When I mention better accuracy and performance, I refer to improved model accuracy. Whatever data we are getting has rare scenarios. Gretel.ai can detect those scenarios and generate more examples for training, which reduces manual effort from that perspective, meaning it has better model accuracy and performance. Besides that, I want to add that it has better testing and is faster. Compliance with regulatory actions is also a benefit because data sharing is advantageous. Since using Gretel.ai, the positive impact on my organization includes a reduction in manual effort and infrastructural cost in training the AI model due to compliance issues, resulting in faster development and reduced waiting time.
SunilPatil1 - PeerSpot reviewer
Asset Builder at Genpact - Headstrong
Have prioritized security while managing multi-agent data migration and cloud adoption
We utilize Time Travel with Snowflake because this is a very useful feature. Everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things. This feature is essential, though I don't have the use cases currently; it is just there for implementation. Regarding Snowflake's automated scaling and suspension features, this auto-scaling is very significant. We had a comparison with Databricks and Snowflake a few months back, and this auto-scaling takes an edge within Snowflake; that's what our observation reflects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Since using Gretel.ai, the positive impact on my organization includes a reduction in manual effort and infrastructural cost in training the AI model due to compliance issues, resulting in faster development and reduced waiting time."
"The biggest advantage of Snowflake Data Cloud is that we can use it for querying, and it is serverless."
"We were able to implement the entire data eco-system in less than five months, from data integration, data warehousing, ELT, producing fact and dimensional tables, and finally reports."
"The most valuable features are the clustering, LS50, being able to change the size, the pay per use feature, the flexibility with many different sources and analytic applications."
"We find the data sharing and data marketplace aspects of Snowflake absolutely amazing."
"Snowflake is the latest technology, it has great flexibility whenever we are loading data and performs ELT (extract, load, transform) techniques instead of ETL."
"Snowflake is a database, and it is very good and useful. The most interesting part is that memory management is very good in Snowflake. For a business intelligence project, SQL Server is taking a lot of time for reporting services. There are a lot of calculations, and the reporting time is shown as two minutes, whereas Snowflake is taking just two seconds for the same reporting services."
"Snowflake has been kind of a silver bullet; it has tried to marry the best of both worlds in terms of turnaround time, scalability, adoption, and seamlessness."
"Since we are using Snowflake, it has improved the speed and reliability of our analytics processes, which is key to any data engineering or data warehousing project."
 

Cons

"Before concluding, I believe it is not for every organization due to costs."
"We would like to see more security including more masking and more encryption at the database level."
"The solution needs more connectors."
"Snowflake is expensive, but when I consider what we get for that price, it's fair."
"Currently there isn't end-to-end or B2B sharing of data."
"They need to incorporate some basic OLAP capabilities in the backend or at the database level. Currently, it is purely a database. They call it purely a data warehouse for the cloud. Currently, just like any database, we have to calculate all the KPIs in the front-end tools. The same KPIs again need to be calculated in Snowflake. It would be very helpful if they can include some OLAP features. This will bring efficiency because we will be able to create the KPIs within Snowflake itself and then publish them to multiple front-end tools. We won't have to recreate the same in each project. There should be the ability to automate raised queries, which is currently not possible. There should also be something for Exception Aggregation and things like that."
"An additional feature I'd like to see is called materialized views, which can speed up some run times. I'd like it to be able to be used where you can have multiple tables inside them; materialized view. That would be nice. As well as being able to run cursors, to be able to do some bulk updates and some more advanced querying, table building on the fly."
"Its price should be improved. On the cost-side, it is more expensive than others."
"Snowflake needs to improve its programming part. Though the tool has Snowpath, it doesn’t support all features like its competitor, Databricks. Snowflake doesn’t support external data ingestion capabilities. You need to have third-party tools for that. Also, the tool needs to incorporate data integration features in its future releases."
 

Pricing and Cost Advice

Information not available
"It is hard to say because we're usually engaged in the transition as opposed to the long term. Their storage costs are easily within pennies of what AWS S3 would normally cost. Most of the clients I've been working with are in the financial sector, and they're relatively small. I would put them in an SMB connection. The first thing we have to bring up for people is that they're going to build this. They shouldn't store their data in S3. They should pipeline directly into Snowflake and use it on their storage. So, the cost is a big issue because these are small to medium size companies, and that is the biggest thing we had to price point for them."
"The tool's pricing is based on the number of queries you want on your database. The cost is small. To get the tool's pricing, you can do the math based on the cost per query, which is $0.002. If you're running your queries frequently, your charges will be higher than running fewer queries."
"I have not been billed yet, but it should be less. I'm still running the trial version, but it seems to be less than Databricks."
"Its price should be improved. It should be cheaper than Microsoft."
"There is a licensing for this solution and we purchased an enterprise license. Overall the solution is cost-effective."
"Oracle is less expensive than Snowflake."
"The pricing part is based on the computing and storage. The costs are different and then there are services costs as well."
"Snowflake goes by credits. For a financial institution where you have 5,000 employees, monthly costs may run up to maybe $5,000 to $6,000. This is actually based on the usage. It is mostly the compute cost. Your computing cost is the variable that is actually based on your usage. It is pay-per-use. In a pay-per-use case, you won't be spending more than $6,000 to $7,000 a month. It is not more than that for a small or medium enterprise, and it may come down to $100K per year. Storage is very standard, which is $23 a terabyte. It is not much for any enterprise. If you have even 20 terabytes, you are not spending more than $400 per month, which may turn out to be $2,000 to $3,000 per annum."
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Top Industries

By visitors reading reviews
Construction Company
32%
Comms Service Provider
11%
Transportation Company
9%
Financial Services Firm
7%
Financial Services Firm
17%
Manufacturing Company
11%
Outsourcing Company
9%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business31
Midsize Enterprise20
Large Enterprise61
 

Questions from the Community

What needs improvement with Gretel.ai?
Gretel.ai might need to enhance security purposes and provide better explainability on the use cases we are developing, including the addition of domain-specific templates and risk metrics. Regardi...
What is your primary use case for Gretel.ai?
My main use case for Gretel.ai is data generation and dataset generation. Additionally, my main use case with Gretel.ai involves a production database that contains millions of data points. We need...
What advice do you have for others considering Gretel.ai?
Gretel.ai is not for everyone. If you are handling sensitive data that can be used for AI and ML models, that is where you can use it. QA teams struggle with frequent data sharing with external ven...
What is your experience regarding pricing and costs for Snowflake?
We find the metering and billing experience for Snowflake to be expensive because there are many limitations to what it can do. When we compared performance-wise and cost-wise to Bedrock for some o...
What needs improvement with Snowflake?
Lessons learned about our main use case or how Snowflake performed in those areas include that the sales representatives do not really understand the product, and that the solutions consultants bas...
What is your primary use case for Snowflake?
Our main use case for Snowflake was to ingest data, use it for search, analytics, and data sharing with our customers; however, in reality, those use cases did not work. When it came to our challen...
 

Comparisons

 

Also Known As

No data available
Snowflake Computing, Snowflake Data Cloud
 

Overview

 

Sample Customers

Information Not Available
Accordant Media, Adobe, Kixeye Inc., Revana, SOASTA, White Ops