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Hitachi Universal Replicator vs Rubrik comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hitachi Universal Replicator
Ranking in Disaster Recovery (DR) Software
26th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
1
Ranking in other categories
Data Replication (10th)
Rubrik
Ranking in Disaster Recovery (DR) Software
9th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Backup and Recovery (3rd), Cloud Backup (6th)
 

Mindshare comparison

As of October 2026, in the Disaster Recovery (DR) Software category, the mindshare of Hitachi Universal Replicator is 0.9%, up from 0.3% compared to the previous year. The mindshare of Rubrik is 5.3%, down from 12.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Disaster Recovery (DR) Software Mindshare Distribution
ProductMindshare (%)
Rubrik5.3%
Hitachi Universal Replicator0.9%
Other93.8%
Disaster Recovery (DR) Software
 

Featured Reviews

Bratislav Petkovic - PeerSpot reviewer
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Optimizing data replication and management with unique resource handling features
The features of Hitachi Universal Replicator that I use include data flow, monitor, and Data Mobility Services. We have Data Mobility Services resource pool and resource group mirror unique allocated. Features like source journal, destination image, remote path, volume name, and capacity saving mode are valuable. De-duplication, compression, and capacity saving processing mode are essential. Other useful aspects are storage target, default data reduction, shared volume, and automatic journal creation. These features work synchronously for tasks like remote cloning or universal replication.
reviewer2588997 - PeerSpot reviewer
Senior Technical Support Engineer at a tech services company with 10,001+ employees
Reliable automated backups have protected critical databases and simplified recoveries for our operations
Portal identity management should improve. We end up losing people's identity, which was not sufficient enough to read the events. That was the only place I could see for improvement. They keep changing the layouts and descriptions, giving the user confusion if they have not used it for maybe three months. When they come back, the interface is changed. They lost the legacy support, and it is not consistent. Some of the options for the restore give a very hard time for the engineer if they come back after three months to use it because the phrases have changed completely. That is why they were not able to select whether they should select this option or should select another option. Where it comes from, the documentation we gave them does not match anymore. That was a challenge.My consultation part was about how to integrate the technology with each other for the platform or storage or database. I did not deal with any price metrics or scaling the storage. I have no idea about the pricing part. I never joined any meetings or any documents to disclose the pricing. It was quite good in general. Recently, in March 2025, they did a new update which enabled them to update their agents remotely and built in, in-place mode. That is bringing the cybersecurity perspective. That was a big challenge. I said it is a challenge, but I do not know because I left the company, so I am not sure if cybersecurity addressed the solution. Rubrik support is usually very accommodating and very flexible. I am not sure, but the last challenge I saw was that.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I would rate Hitachi Universal Replicator eight out of ten."
"The most important feature is the instant recovery of virtual machines, as it allows us to restore services in minutes."
"Rubrik is a very scalable and high-performing backup restore solution."
"The live mount capability is the most valuable feature in the product because it reduces the complexity and gives us good RTO."
"The thing that sets Rubrik apart is the instant recovery feature."
"CloudOn allows for backed up virtual machines stored offsite in Azure to be instantiated as an Azure virtual machine and spun up."
"The security and the ransomware protection are most valuable."
"It has a streamlined user interface, provides an improved tech support experience, and reduces time required to locate and restore data."
"Easy, no need to worry about managing backup jobs."
 

Cons

"I have used Hitachi Universal Replicator for about two years, but it does not work fast and needs time to copy data."
"The Polaris piece could use improvement. When you get a report and you have events that are suspicious, you cannot drill down and find out why it's suspicious. You only know it's suspicious, but you don't know the root cause. Other than that, everything works well."
"There is room for improvement in pricing. After the licensing, the price tends to go up as time goes by."
"They need to find a solution for SMBs. It is currently only suitable for enterprises or big customers. They need to find a solution that suits SMBs."
"The user interface could be improved, it's pretty rough."
"The recovery of Oracle databases is too complicated. It is not something that helps the DBA, the Database Administrator, but it should be done by the backup person like many other solutions. Everything is ready for the DBA to recover the database. It is a way of doing things, but I don't think you should give the backup people the ability to do it."
"Some of the areas that need improvement are the user GUI (multi-tenancy) and the promised Rubrik Edge solution, which will allow customers to back up their physical devices in our cloud."
"The price of Rubrik is too high, especially when you are considering a change in the total backup solution."
"Rubrik is an expensive product, more expensive than most."
 

Pricing and Cost Advice

Information not available
"Rubrik is an expensive solution."
"It’s simple, straightforward, and we were able to see 50% hard savings."
"Rubrik is a little bit expensive, but it's worth the price."
"The initial setup cost includes support and maintenance costs, followed by a monthly fee."
"Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for."
"Rubrik is fairly priced."
"When we compared the overall costs, Rubrik was cheaper because the engineering and operational side required FAR LESS dedication. So, all in all, they actually were cheaper than the competition."
"There are additional costs for add-ons, and they recently upgraded a new cluster, which also carries a price."
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Top Industries

By visitors reading reviews
Manufacturing Company
15%
Comms Service Provider
13%
Financial Services Firm
9%
Government
9%
Financial Services Firm
12%
Manufacturing Company
8%
Healthcare Company
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise56
 

Questions from the Community

What is your experience regarding pricing and costs for Hitachi Universal Replicator?
I am not familiar with the pricing of Hitachi Universal Replicator. The storage purchase includes this feature, but a license is needed for replication, shadow image, and thin image.
What needs improvement with Hitachi Universal Replicator?
I think the graphical user interface can be more user-friendly. Although it is easy and intuitive now, there is always room for improvement regarding user interaction.
What is your primary use case for Hitachi Universal Replicator?
I use Hitachi Ops Center and Protector to create Thin Image, Shadow Image, and for remote replication. We also connect to Site Recovery Manager to replicate virtual machines to another site. We hav...
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Shandong Telecom
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about Hewlett Packard Enterprise, Veeam Software, Broadcom and others in Disaster Recovery (DR) Software. Updated: October 2026.
917,433 professionals have used our research since 2012.