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Hitachi Universal Storage VM [EOL] vs IBM FlashSystem comparison

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Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
232
Ranking in other categories
All-Flash Storage (3rd)
Hitachi Universal Storage V...
Average Rating
10.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
IBM FlashSystem
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
113
Ranking in other categories
NAS (8th), Modular SAN (Storage Area Network) (3rd), All-Flash Storage (11th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
it_user1205586 - PeerSpot reviewer
Chief Solutions Architect at Science Applications International Corporation
Good price-performance ratio, provides simplified provisioning and management
We use this solution for provisioning and management The most valuable features are simplified provisioning and management, de-duplication, and built-in encryption. The exterior display needs to be improved. Sorry, I like the blue lights the competition has, but maybe we can see green led lights…
OmarIsmail1 - PeerSpot reviewer
Infrastructure Technical Specialist II at Clicks Group
Offers high performance and dependable support for fast storage needs
The most valuable feature of IBM FlashSystem is its robust back code. When integrated properly into the environment and configured according to the guidelines, it provides a very solid infrastructure that does the job on demand. Additionally, IBM FlashSystem offers competitive pricing and reliable performance. The hardware is dependable, ensuring that it functions effectively when the setup is done correctly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The speed is one of the most valuable features of Pure Storage FlashArray."
"The solution has probably reduced my power use substantially."
"The most important feature of any storage array is its reliability, measured by its uptime."
"With this program, all of our applications are able to perform faster and this enables us to provide faster platforms and services to our customers and employees."
"After moving to Pure Storage, I have noticed that our databases are considerably faster and our performance has improved by at least four times."
"The code upgrades are very smooth."
"Technical support is excellent. I've had very good responses from technical support. We had a couple of cases where we needed support. Some of the communications were purely over email and some has been an actual call to the service desk."
"We clearly have seen the difference between having storage on Dell EMC or NetApp versus what we have now on Pure Storage, and the investment was a clear win for us."
"The most valuable features are simplified provisioning and management, de-duplication, and built-in encryption."
"This solution had the best cost and it was easy to work with the Vendor."
"Ability to manage third-party arrays and virtualise them: One screen to control multiple arrays. Simplified administration."
"IBM FlashSystem 5300 is offered at a very low cost in Israel, which is advantageous for small companies."
"For me and for the operations team, the ease-of-use of the GUI is the most valuable feature."
"No queuing and high ops, speed, and performance."
"The initial setup is very easy and can be done by one person."
"It is a good storage solution, but there many other options out there with more resources."
"The most valuable features of all the products are the high performance and micro latency."
"A lot of features are beneficial; it's a robust solution from my standpoint."
 

Cons

"They are doing some stuff with containers and an object search. These could be improved, because containers is one of the main topics that we are talking with our customers about."
"It would be nice if Pure had something in its portfolio that provided higher deduplication and compression for backups."
"It's not so scalable. It's got moderate scaling capabilities right now. The clustering technology needs a bit of work, they need to improve that."
"They have a product, FlashBlade, which is their object storage integration, and that's something that we haven't integrated with yet. This might be an area for additional focus as it would play into scalability, because the very nature of object storage is that it's infinitely scalable."
"The backend of this solution utilizes an Active/Passive architecture, rather than an Active/Active architecture, which is a disadvantage, when compared to some of its competitors. Its storage capacity should be expanded in the next release."
"I would like to see data tiering to AWS."
"Pure Storage can improve FlashArray by providing more logging visibility to customers. Currently, there is no log visibility."
"They could improve the price."
"The exterior display needs to be improved."
"When you provision a datastore auto-format takes a long time .. to disable is you have to redo the whole process. this is a bit difficult if you want to make adjustments on the datastore"
"The installation is not easy. You need to have extensive knowledge to handle it."
"The cluster should be improved because non-disruptive failover was supported only on a few operating systems."
"Technical support is horrible. IBM doesn't have much expertise with the product."
"The stability of the solution isn't great; we have had a lot of issues with discs over the years."
"GUI interface should be enhanced more as there is some issues in copy services GUI interfaces should be enhanced as this will not let the customer doing wrong configurations"
"Deduplication feature is not mature and it is significantly increasing the latency."
"One area for improvement is in the GUI, where host clusters are not properly dealt with. With Hypervisor host clusters, all hosts must see the same volumes in the same order. Using the concept of a “host-group” has been around (even with IBM) for many years, so why not with the V7000?"
 

Pricing and Cost Advice

"The pricing of Pure Storage is all-inclusive. It is very fair, and very easy. In comparison, Dell EMC has licensing that needs to be added if you wan to work in a complex environment or in specific functionalities."
"We evaluated Oracle and Hitachi, but Pure Storage had the better pricing."
"Pure Storage has not helped to reduce our HANA licensing costs."
"The cost was initially high, but once more people were using it, the costs came down. This was because the University was reselling it to other departments."
"Once you purchase Pure Storage FlashArray it is all-inclusive, you receive all the licenses needed."
"Pure Storage FlashArray's pricing is very competitive."
"The pricing is very attractive and it delivers performance for the money."
"Pure is typically more expensive than everyone else. You get what you pay for, but I have lost deals to similar solutions because of pricing. They include everything, and that's another positive about Pure Storage. They aren't trying to nickel and dime their customers for different features. It is all included in one price. The license is by capacity, and the price depends on the capacity and the discount we're getting from the vendor. You get the SKU of the physical appliance, support, and maintenance, and that's it. You're licensed for whatever feature they offer. It is all rolled up into the price of the appliance."
"This solution has a good price-performance ratio."
"Among IBM, Dell EMC, and Pure Storage, IBM is the cheapest. The price is also based on our location, the size of our entity, and our regular annual purchases from them. We are a very big IBM customer, so we normally get very high discounts. We are not a big customer of Pure Storage. We don't buy that much from Pure Storage per year. Everything is included in the price. There is no extra license for different functions."
"Our customers would like IMB FlashSystem to be less expensive."
"The total storage capacity vs price is still quite high for the IBM Flash Array."
"You purchase it as a bundle and the price is comparable."
"It pays to go back and get the best price you can from your supplier. The first offer is not always at the best discount."
"The pricing has been very competitive for the last few years. IBM got to the point where they changed the pricing model and we feel very comfortable with the pricing. It's very competitive. Over the last two years, IBM has been coming up with all kinds of interesting promos, especially for the SMB systems. That makes it very competitive price-wise and in terms of performance..."
"The solution has good pricing, but it is not cheaper."
"The cost of the IBM FlashSystem is lower than the HPE solution."
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Comparison Review

it_user277539 - PeerSpot reviewer
Vice President, Products and Services with 51-200 employees
Jul 30, 2015
Hybrid storage, all-flash storage, and hyper-converged products offer software capable of running on commodity hardware, providing a better end-user experience at a reduced price.
Originally posted at https://www.freeitdata.com/ Over the last 15 years, the storage industry has primarily been dominated (market share) by six companies, EMC, NetApp, IBM, Hitachi Data Systems (HDS), HP and Dell. In 2013, these six companies made up approximately 85% of all storage sold in the…
 

Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
10%
Comms Service Provider
10%
Outsourcing Company
8%
No data available
Financial Services Firm
13%
Outsourcing Company
10%
Manufacturing Company
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise38
Large Enterprise160
No data available
By reviewers
Company SizeCount
Small Business48
Midsize Enterprise20
Large Enterprise60
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
When comparing cost, I find that the cost is either the same or slightly higher, but that is returned by the ease of ...
What needs improvement with Pure Storage FlashArray?
The only thing I think could be improved is price. The price is the main concern for our customers.
Ask a question
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What is your experience regarding pricing and costs for IBM FlashSystem?
The pricing is high; storage solutions are always expensive. I do not know if the price needs to be reviewed, but it ...
What needs improvement with IBM FlashSystem?
As far as I know, IBM FlashSystem has already improved, but I do not see room for improvement. It is simple to use an...
What is your primary use case for IBM FlashSystem?
We are not working with Object Storage or Storage Protect; we are working with SAN storage and LUN storage. I am a co...
 

Also Known As

Pure Storage FlashArray
HUS VM
IBM Storwize
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Hanergy Global Solar PV Application Pte Ltd
Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH
Find out what your peers are saying about Dell Technologies, NetApp, Everpure (formerly Pure Storage) and others in All-Flash Storage. Updated: October 2026.
917,433 professionals have used our research since 2012.