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HPE All-Flash Storage vs Hitachi VSP E Series comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 5, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
232
Ranking in other categories
All-Flash Storage (3rd)
Hitachi VSP E Series
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
6
Ranking in other categories
NVMe All-Flash Storage Arrays (10th)
HPE All-Flash Storage
Average Rating
8.8
Reviews Sentiment
7.7
Number of Reviews
5
Ranking in other categories
NVMe All-Flash Storage Arrays (12th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
BM
Technical Architect at ASG Group
Enhanced speed and integration benefit hybrid environments but cost remains a concern
The Hitachi VSP E Series is all-flash storage, so it is fast. It is quite good for databases, and clients who are familiar with Hitachi prefer to use it. Clients with hybrid environments generally look for something like a single glass view, where they can integrate all their different systems and view everything on one screen or desktop.
CH
IT Infrastructure Senior SAP BASIS Administrator at Embraco
Solution provides high availability and seamless integration for virtual environments
HPE All-Flash Storage offers flexibility for management, networking, storage for servers, and ease of integration, all of which are valuable. There is a good facility to increase more space. The storage has been very simple to use and offers high availability. I have never had any problems with it. Additionally, HPE support is very good with high knowledge and accessibility.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We've had to use tech support on a number of occasions. They did everything remotely and talked us all the way through. They fixed the issue within 30 minutes. Every single time we contact them, they're perfect. I would give their technical support a ten out of ten."
"It is easy to deploy and it's all-flash, so it's very fast."
"The deduplication and compression rates are beyond impressive."
"This storage has to be the most well thought out and effective storage that I have had the privilege to work with."
"I cannot imagine my workflow without Everpure FlashArray because I do not have any other type of storage in use."
"The best features of Pure Storage are their support and analytics."
"This is a very good product at a very good price, with very good support."
"The Direct FlashArray stands out as one of the best features in the market. The Pure1 storage management lets us see the details about utilization and everything else for all 40 storage boxes in one place."
"The most valuable features of Hitachi VSP series include its high performance and availability."
"I rate Hitachi VSP series nine out of ten for a transactional workload requiring no compromise on availability and performance."
"We are using the Hitachi VSP E Series for high IOPS."
"It offers good file sharing."
"Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and easily manageable."
"The product is generally quite stable."
"Hitachi VSP handles large volumes of transactions with ease, and we often support customers in this direction when we have Oracle in the middle."
"The platform’s most valuable feature is the ability to process huge amounts of data."
"The solution is easily manageable."
"The initial setup is easy compared to other vendors."
"HP has its own software called InfoSight for the users. It performs predictive analysis and takes a proactive approach to identify issues even before failures occur."
"The storage has been very simple to use and offers high availability."
"HPE is excellent, at least in this part of the world in Kuwait."
 

Cons

"When it comes to Everpure FlashArray ports shown in the GUI, it would be better if, when one of the Pure array ports went down, there was a possibility to highlight that particular port which has gone down."
"It is a bit expensive."
"The backend of this solution utilizes an Active/Passive architecture, rather than an Active/Active architecture, which is a disadvantage, when compared to some of its competitors. Its storage capacity should be expanded in the next release."
"Pricing could be better in comparison to other solutions."
"I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliability and features are commendable."
"The technical support is okay, but could be improved."
"The support for NFS protocols right out-of-the-box need improvement. I'm used to other storage vendors who have NFS support right out-of-the-box, and Pure Storage doesn't seem to have anything."
"The price should be lower."
"There is room for improvement in simplifying the overall complexity of the environment."
"Hitachi is quite expensive, and small to medium-sized organizations usually do not purchase it."
"The graphical user interface is somewhat outdated, lacking some of the modern features found in other solutions."
"Hitachi should work on unified storage platforms."
"The solution's support duration or end-of-support life is very short."
"It might be expensive."
"The product’s ability to recover information and generate reports needs enhancement."
"HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore."
"The support, visibility, and reporting features must be improved."
"The product is expensive. I rate the pricing a nine out of ten."
"It might be expensive. If budgets are not a concern for any client, I recommend All-Flash."
 

Pricing and Cost Advice

"We feel that the pricing is fair and the licensing process was easy for both."
"We implemented Pure Storage FlashArray nine years ago when it was new to the market and obtained it at a preferential price."
"The price, in general, is around $100,000, however, I know it costs more."
"The license for Pure Storage FlashArray includes the support and there are no additional payments that are needed. This is not an inexpensive solution, you need to understand the value of your data before you use a backup solution."
"When we bought the unit, we bought per capacity. So, the licensing is per capacity, and the only thing that we have to buy every year or every three years is maintenance. Included in that maintenance is the upgrade of the controllers every three years at no cost to us."
"It is cost-effective because after buying a subscription, they provide a service to upgrade hardware for free. They are providing so many features. When you consider the features provided, it is cost-effective."
"It is not the cheapest one out there. We're paying yearly, but I'm not 100% sure."
"Its price is almost double than any other flash storage solution."
"The pricing is fair, with additional costs for support services."
"Hitachi VSP E Series is an expensive solution."
"The product is more expensive than one of its competitors."
"The product is not cheap."
"The product is expensive. I rate the pricing a nine out of ten."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
10%
Comms Service Provider
10%
Outsourcing Company
8%
Outsourcing Company
19%
Healthcare Company
10%
Financial Services Firm
9%
Comms Service Provider
9%
Government
10%
Music Company
10%
Financial Services Firm
10%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise38
Large Enterprise160
No data available
No data available
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
When comparing cost, I find that the cost is either the same or slightly higher, but that is returned by the ease of ...
What needs improvement with Pure Storage FlashArray?
The only thing I think could be improved is price. The price is the main concern for our customers.
What needs improvement with Hitachi VSP E Series?
Hitachi needs to work on the marketing side because communication is a problem, as many customers do not know what th...
What advice do you have for others considering Hitachi VSP E Series?
Currently, we are not approaching the virtual storage. We are working with Hitachi and Pure Storage; in some cases, w...
What is your experience regarding pricing and costs for HPE All-Flash Storage?
In my region, the pricing is good. We work with a local channel for HPE, which provides a good final price. The list ...
What needs improvement with HPE All-Flash Storage?
There are some areas that could be improved in HPE All-Flash Storage. The performance could be enhanced, as it is cur...
What is your primary use case for HPE All-Flash Storage?
The main use case for this storage depends on the organization. HPE All-Flash Storage is primarily suited for small a...
 

Also Known As

Pure Storage FlashArray
No data available
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
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Find out what your peers are saying about HPE All-Flash Storage vs. Hitachi VSP E Series and other solutions. Updated: September 2026.
917,433 professionals have used our research since 2012.