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IQVIA Orchestrated Customer Engagement vs SAP CRM comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IQVIA Orchestrated Customer...
Ranking in CRM
48th
Average Rating
7.0
Reviews Sentiment
6.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
SAP CRM
Ranking in CRM
10th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
Local Government CRM (2nd), Marketing Management (4th)
 

Mindshare comparison

As of October 2026, in the CRM category, the mindshare of IQVIA Orchestrated Customer Engagement is 0.6%, up from 0.6% compared to the previous year. The mindshare of SAP CRM is 2.0%, down from 3.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
SAP CRM2.0%
IQVIA Orchestrated Customer Engagement0.6%
Other97.4%
CRM
 

Featured Reviews

Jaemin Baek - PeerSpot reviewer
Dx Strategist at SK Telecom
Has 360 degree customer view but needs to improve workflow
Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays. The data queries are at times separated and do not match properly. To obtain insights from data, we need to map or match the datasets and define the relationships between them. However, in Salesforce it is very difficult to define relationships between datasets. They do not provide any customization features; they are all global/standard. Because the sales department needs many functions to deal with sales or government policies, like taxes, they cannot develop the features in OCE. As a result, we cannot provide Salesforce as a single solution. The workflow process is not complete. They need to achieve more knowledge and experience in this industry.
FA
CRM administrator at a manufacturing company with 10,001+ employees
Customization and automation drive effective user training and insights sharing
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I've found the customer 360 degree view to be valuable."
"As a result, many people can access the data and gain insights."
"The flexibility to design the portal and customize it according to the needs of the clients is valuable. The integration with SAP ERP is also valuable."
"Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us."
"SAP CRM's most valuable at a branch level."
"I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules."
"One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly."
"The most valuable feature is lead management and integration."
"The most valuable feature for me is the flexibility to consolidate the products."
"The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."
 

Cons

"Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays."
"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."
"What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid. It's not flexible to implement any bespoke solution."
"One area for improvement is the security model, especially regarding records management retention and the audit and legal holds."
"The interface could be improved because sometimes it has lots of data to enter, and possibly 50% don't use it."
"The solution has some serious issues at this point."
"The product's pricing could be better."
"The implementation and integrations could be better. After we went into the production environment, we had some issues."
"In the future, machine learning and artificial intelligence functionality need to be included."
 

Pricing and Cost Advice

"OCE is less expensive than Veeva, for instance."
"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."
"The solution is expensive."
"We pay for the license yearly."
"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."
"There is a license required to use SAP CRM."
"They should reduce the price to target small businesses."
"SAP CRM costs approximately a couple of thousand a month."
"The company has seen an increase in revenue."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
12%
Manufacturing Company
11%
Comms Service Provider
9%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise6
Large Enterprise27
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
What is your primary use case for SAP CRM?
Currently, we are using SAP CRM for monitoring sales activities, forecasting, and marketing activities.
 

Also Known As

IQVIA OCE
No data available
 

Overview

 

Sample Customers

Information Not Available
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
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917,433 professionals have used our research since 2012.