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Jira Align vs ServiceNow DevOps comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Jira Align
Ranking in Value Stream Management Software
1st
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
43
Ranking in other categories
Application Lifecycle Management (ALM) Suites (15th), Enterprise Agile Planning Tools (5th)
ServiceNow DevOps
Ranking in Value Stream Management Software
4th
Average Rating
7.8
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the Value Stream Management Software category, the mindshare of Jira Align is 16.0%, down from 30.4% compared to the previous year. The mindshare of ServiceNow DevOps is 8.7%, up from 6.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Value Stream Management Software Mindshare Distribution
ProductMindshare (%)
Jira Align16.0%
ServiceNow DevOps8.7%
Other75.3%
Value Stream Management Software
 

Featured Reviews

reviewer2788377 - PeerSpot reviewer
Agile Coach/SAFe Team Coach at a retailer with 10,001+ employees
Long-term agile tracking has supported development but reporting has required workarounds
I know Jira as Jira; I have used the cloud and I have used on-premise. It is an issue tracker. My experience has been positive, as it is an okay tool, but I like Azure DevOps better. I assess the dependency management feature as okay, but again, Azure DevOps is better; it is more customizable. I find the scenario planning features are okay, but if you have a good Scrum Master or Agile coach, you can get a lot better insights just by looking at the data. We export most of what is in Jira to Power BI so we can run better reports.
AA
Category Manager at Hewlett Packard Enterprise
Automation has reduced operational workload and supports multi-tenant service integration
There are two things I would improve in ServiceNow DevOps in the future. First, we are integrating it with AI solutions that we have. Secondly, in the multi-tenant environment, we are trying to do packages of services to be able to sell to customers directly only pieces of the services. We are not trying to integrate each time and communicate each time as we change the customer or have a new customer. We are trying to make a portfolio, try and buy, and then directly a buy environment implemented automatically and integrated with the customer. This is something that we are implementing now. More than a year ago since I worked with ServiceNow Discovery. ServiceNow DevOps is a good integration tool. The only thing is I have to spend time to do it, but that is my job.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Jira is one of the most widely used tools in the market, and it has a vast amount of data already stored in it. Jira Align is crucial in orchestrating this data and providing valuable views and insights. However, it's essential for tools like Jira Align to offer configurable features. While complete customization might not always be feasible for enterprise-level tools, configurable features allow organizations to drive transformation accordingly."
"I joined the company because they had a large project, and as a startup company, they needed to scale up efficiently. My task was to review the current baseline, assess the team's capabilities, and propose solutions to increase production capacity. Upon observing the process in Jira Align, I realized we didn't need to invest heavily in expanding capacity."
"Defect tracking and dashboards are the most valuable features of Jira Align."
"Jira Align's most valuable features are the roadmap, the program board, and the reports."
"Jira Align is an easy-to-use and user-friendly solution."
"It's easy to set up."
"The technical support team responds quickly and resolves issues effectively."
"Align enables the capture of all capabilities and that's its best feature."
"We use the solution for our entire internal idea simulator, with new feature functionality, ID, and product management development."
"We use it for a lot of things, and it is really good for our use cases. We use it for our help desk and knowledge management, which is really good. When it comes to modules, it has an incident module, which is really good for us in terms of tracking our cases and incidents. Its change management module is really good, and it also has customization capabilities."
"It is a very capable and significant product that we utilize within the company, and it has absolutely improved the way our organization functions."
"The API part of the solution is very easy to integrate with CI/CD tools, which helps our company achieve our goals related to the integration part."
"ServiceNow DevOps has helped to streamline operations; for example, we have been investing in automation tasks in our solution, reducing operational costs around 33% of the initial costing for some customers, automating around 25% of the operational tasks, and achieving automated resolution for 25% of the incidents while getting correlation of different incidents around 98% of the full stack events."
"It's very user-friendly. It has a reporting side that is very automated. There are a lot of things that you can automate using that tool."
"It is a very stable and reliable product."
"I have found the ease of CACD integration to be the most valuable feature."
 

Cons

"In my company, we found the solution to have many issues regarding its ability to handle claims and other processes since the solution is not available on a single window."
"The initial setup was a little bit complex."
"There is no linkage between the Jira records and the overarching schedule. We maintain the overarching schedule in Microsoft Project, and there is no linkage back and forth with the Jira tasks. They are independent of each other."
"It should just have the integration with Jira. We haven't looked at it since Atlassian bought the product."
"One area for improvement is that Jira Align's double menu and multiple menus can be difficult for new users."
"Maybe some of the terms and the connectivity could be improved. Jira Align in Jira, they share common fields in order to be aligned. These could be improved."
"The tool's corporate pricing is expensive."
"Deployment was very complex."
"When it comes to DevOps, there are better solutions such as Atlassian and Azure DevOps."
"Its performance is really bad. When you're on the hosted cloud, it gives you the time it takes for a transaction to happen, and it takes anything from 20 seconds to a minute, which is a really long time. Something that is really annoying in this solution is that when you click on the Back button to go back, you don't go back to the previous screen. You go back all the way to the homepage. It is really annoying and painful. Its UI is also pretty dated. It is very customizable, but the customization seems to be clunky. We have a separate team that owns the ServiceNow implementation. They control how it is customized. Its customizations are pretty extensive, and it takes us a while to get them done, which is painful. That could be because of our internal team, as opposed to the product itself. When it comes to DevOps, there are better solutions such as Atlassian and Azure DevOps. ServiceNow DevOps is an ITIL product that is trying to be something else. DevOps is not its prime purpose, even though it is capable of doing that. Trying to be too many things by one platform is not a good idea. They should focus on the ITIL space and not get into all other spaces."
"From more of a business perspective, the pricing could be better because I have tried to sell the performance analytics side, but it's very expensive, so the company decided not to purchase it."
"Technical support is bad and this is an area which needs improvement. It's easier for me to figure out the solution by Googling and checking out certain forums."
"Pricing is our biggest concern with the solution."
"The roles for the ServiceNow administration side could be improved. I think they could be more specific or add the descriptions for the different roles."
"From a documentation point of view, there are certain areas of concern, and improvements are to be made to make the documentation part clearer and crisper."
"The pricing and licensing of ServiceNow DevOps is always too high for me."
 

Pricing and Cost Advice

"Jira Align was reasonably priced then, especially for a bundle license that accommodated around 50 monthly users."
"Jira Align is an expensive solution."
"The software is very good, but the price is expensive. Our licensing costs are on a monthly basis, but there are no additional costs to the standard license fees."
"On a scale of one to ten, where one is cheap, and ten is expensive, I rate Jira Align a seven out of ten."
"Jira Align's pricing is reasonable."
"Jira Align is quite expensive for small-to-medium companies, but it's quite reasonable for larger ones."
"My company pays approximately 399 USD per month for the solution."
"At our company, we were concerned about the cost of Jira Align, which is expensive"
"We consider the pricing to be inordinately expensive and may deter others from choosing the solution"
"Though it is an expensive solution, it is an affordable one, in my opinion."
"It's very expensive, so some organizations can't afford the additional license."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Manufacturing Company
11%
Healthcare Company
7%
Computer Software Company
7%
Outsourcing Company
16%
Financial Services Firm
11%
Manufacturing Company
11%
Insurance Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business18
Midsize Enterprise10
Large Enterprise19
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What is your experience regarding pricing and costs for Jira Align?
When it comes to pricing, the last time we did pricing options, they were pretty comparable; it all depends on what sort of Microsoft licensing agreements the company has as to whether one is going...
What are the main differences between Jira Align and Azure DevOps?
Hi, Jira Align is primarily designed for enterprise-level strategic planning and portfolio management, while Azure DevOps is focused more on end-to-end software development, project tracking, and D...
What needs improvement with AgileCraft?
I think it is probably better in almost all aspects over Jira; the dashboards are better, the filters or the queries are better, and it is more aligned to Scaled Agile. To sum it up, the main room ...
What needs improvement with ServiceNow DevOps?
There are two things I would improve in ServiceNow DevOps in the future. First, we are integrating it with AI solutions that we have. Secondly, in the multi-tenant environment, we are trying to do ...
What is your primary use case for ServiceNow DevOps?
I have integrated ServiceNow DevOps with Git, Jenkins, or Jira in my development process for several customers. We integrate directly with the tools in some cases, and in other cases we use somethi...
What advice do you have for others considering ServiceNow DevOps?
I will send feedback. I will try to provide more information, but I need to know the website where I can check the number of products at this moment. I was testing different ticketing tools. We hav...
 

Also Known As

AgileCraft
No data available
 

Overview

 

Sample Customers

Anthem, nielsen, Homeland Security, NCR, dimension data
Syntax, Bridgewater Bank, Capita
Find out what your peers are saying about Jira Align vs. ServiceNow DevOps and other solutions. Updated: September 2026.
917,433 professionals have used our research since 2012.