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Magic xpa Application Platform vs Salesforce Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Magic xpa Application Platform
Ranking in Mobile Development Platforms
11th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
10
Ranking in other categories
Application Server (9th), Application Infrastructure (15th)
Salesforce Platform
Ranking in Mobile Development Platforms
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
97
Ranking in other categories
PaaS Clouds (8th), Rapid Application Development Software (8th), Low-Code Development Platforms (7th), No-Code Development Platforms (2nd), Business Orchestration and Automation Technologies (13th)
 

Mindshare comparison

As of October 2026, in the Mobile Development Platforms category, the mindshare of Magic xpa Application Platform is 3.9%, up from 4.0% compared to the previous year. The mindshare of Salesforce Platform is 6.8%, down from 7.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Mobile Development Platforms Mindshare Distribution
ProductMindshare (%)
Salesforce Platform6.8%
Magic xpa Application Platform3.9%
Other89.3%
Mobile Development Platforms
 

Featured Reviews

Mylsamy T. - PeerSpot reviewer
Senior Associate - IT at Himalaya Wellness Company
Enables us to develop more than 90 applications in-house, which are used across our organization
It's a bit difficult to work with purely web-based applications to get the data and display it. There have been a few times when the connection was disconnected between the server and your browser. The connectivity on browser-built applications needs to be improved. The mobile application development could be easier. They could include different external applications, like finger sensors. I'm not sure whether it's in version 3.8 or not.
Sunny Nair - PeerSpot reviewer
Solution Architect And Senior Consultant at Keysight Technologies
Automated weekly analytics have improved case tracking and boosted research productivity
In terms of customization and requesting features that need to be enabled, the process is longer than ideal. As a user, I have very limited access rights to Salesforce Platform, which limits my capability. If a user were granted access to consume more features from Salesforce Platform and the system could show exactly who needs to grant that particular access, that would be a very good improvement. If I need to gain access to a specific feature within Salesforce Platform, it should point me to who in my organization manages it. If the system is able to tell me who exactly is managing it, I can get in touch with that particular user to understand whether I can gain access. This particular feature seems to be lacking, not only in Salesforce Platform, but in any CRM application.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The Magic xpa Application Platform is very suitable for production since it is easy to update. The program is simple to upgrade and deploy. The solution is convenient in production. You need to adjust the data, then adjust the program which is not difficult."
"Being able to make changes to existing programs to comply with last minute changes in requirements, and/or being able to fix, test, review, and deploy new code in a manner of hours instead of days, definitely gives us a huge advantage over our competitors and this is only possible thanks to Magic’s speed of programming."
"I think this is a good tool for making some nice applications independent of the operating system, database, and environment."
"What I found most valuable in the Magic xpa Application Platform is that it has a client-server and web browser technology that's perfect for company users."
"xpa gives us a fast development speed."
"Without the need to compile code, the time spent in the development cycle is greatly reduced, allowing the programmer to test modifications to a program immediately after they have been saved."
"In spite of the solution's high cost, we see a very large return on our investment."
"Speed of development and database connectivity (MS SQL, Oracle, DB2, Btrieve/Pervasive PSQL, ODBC, MySql, and SQLite)."
"Scalability to configure and integrate."
"The entire solution is very customizable and you are able to add many functionalities."
"Intuitive to work with and the overall fundamental of the platform is very strong."
"It is a great platform. It's definitely an improvement from the GCP application that we were using previously."
"A very flexible solution."
"Its stability, performance, and usability are most valuable."
"Any issues it may have for example with integration are all minor when you compare it with the performance, scalability, and ease of use."
"This solution gives us a great platform to import and save customer data from various sources, and then manage them using outreach and various plugins to keep activity up."
 

Cons

"There is room for improvement in Magic's marketing and licensing. I would like to see more integration of web functionality."
"Throughout my career, I've encountered difficulties when integrating new technologies with Magic xpa Application Platform. In particular, when attempting to incorporate features from other development languages into earlier versions of the solution called uniPaaS. I struggled to integrate .NET components due to the limited options available. This made the process more challenging and complicated. I find it challenging to create a more user-friendly experience for users who may be comparing the system to other systems they have used outside or within the company on different platforms."
"I would like to see a spell checker included with optional language support. Currently, this has to be purchased from a third-party."
"The Android environment is missing a number of functions for file/folder manipulation, sending receiving text messages (SMS) and the menuing options are limited. For now, it is left to the developer to write his/her own Java functions to include in the APK."
"When you have several tasks, you open a screen in a task in developing mode, and you don't see the parent screens. Debugging lacks the effects to solve problems. You have to do it first in a kind of studio. Then you have to be sure that you can do it in Magic because there is almost nothing to debug it. It's practically impossible to debug. You have to be sure before you put your snippets."
"The user interface could be improved to be more friendly for developers."
"Debugging .NET snippets is not possible, so it lacks the effects to solve problems. First you have to write and test your .NET code in VS, then you have to copy the .NET code in Magic xpa because there is almost nothing to debug it."
"Support is very bad. The main focus is placed on their own customers, big banks and big insurance companies, so those, like us, who are independent software vendors, are ignored."
"The cost of data storage is an issue once the company grows."
"When we're documenting information such as notes, and so forth, if we were to go back to the same case all notes go missing."
"One area that could use improvement is the approval mechanism in the authenticator, which is unstable."
"The interface could be more user-friendly and offer more customization."
"They should provide access to data quality tips and tricks to make it better."
"A company needs to carefully consider how they set up Salesforce in order to ensure it benefits them."
"Salesforce is a pretty cumbersome product. It's a product that you need to spend quite a bit of time customizing to your unique business model. Unless you have somebody in house that knows it really well, you're better off spending money with a consultant to get what you need."
"In terms of features, for our business needs, we have more than enough right now. There is nothing that we are missing or would like to add. They can maybe share some best practices so that when you are starting, you can stick to a good process, and you don't have to think so much about the process that you want or your CEO or CMO wants. The process should not be based on one person in the company. Having some best practices will make it easier to get started. These best practices can be based on what has worked for others. Its basic version is pretty simple, and the customizations are up to the companies, which can make startups like ours lose a lot of time in figuring out what all stakeholders want rather than what would work."
 

Pricing and Cost Advice

"It's not cheap. The licenses are not cheap. Not at all. They cost much money. There are other tools with free licenses but Magic asks for a lot of money."
"The licensing cost varies because nowadays Magic has tailor-made offerings for clients. I think the solution is worth the money."
"My clients have to purchase additional licenses in order to use what I built. It's not a fair approach."
"The licensing is too costly."
"The main problem with the Magic xpa Application Platform is pricing. You have to pay a lot of money for development, and you also have to pay a lot for the deployments and runtime, while in most competitors, you have to pay a lot for one of the two and not both."
"There are different licenses, we have the application and the online application. There are two different licenses for two different program sites for the Magic xpa Application Platform."
"The cost for developers is high because you have to pay for licenses as well as runtime."
"Magic is not the cheapest IDE out there. If you are considering Magic xpa, you should do a cost-benefit analysis to feel comfortable with your decision. The Magic sales staff is very helpful in providing pricing."
"Costly, but it is the top product in SaaS/PaaS. Pricing is more for large to enterprise level companies."
"It is quite expensive. Its developers come at a premium cost, which makes it expensive."
"I haven't had to buy Salesforce, however, I have heard it's $1500 a user."
"rice-wise, the solution is reasonable for what we're getting."
"Salesforce does a user capacity analysis on a regular basis. For example, if you're not using certain areas, you may lose access. If you don't go in and quote and edit quotes, all of a sudden you may lose your rights to quote."
"Salesforce is cheap."
"The solution is a bit expensive."
"Pricing for the Salesforce Platform is too expensive."
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Top Industries

By visitors reading reviews
Manufacturing Company
15%
Comms Service Provider
14%
Financial Services Firm
11%
Outsourcing Company
11%
Financial Services Firm
12%
Outsourcing Company
10%
Manufacturing Company
9%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise1
By reviewers
Company SizeCount
Small Business40
Midsize Enterprise25
Large Enterprise44
 

Questions from the Community

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Do you build applications using low-code or pro-code builders on Salesforce Platform?
At my organization, we have only used Salesforce Platform's low-code builder. The reason for this is not because we do not like the pro-code option, but because we do not see the need of using it, ...
 

Also Known As

uniPaaS
Salesforce1, Force.com, Salesforce App Cloud
 

Overview

 

Sample Customers

ADD, Cape plc, Adecco, Kuno Kinzoku Industry Co., GE Capital, Dove Tree, CBS Outdoor, Paris-Nord Villepinte Exhibition Center, Allstate Life Insurance Company, Titan Software Systems
ADP
Find out what your peers are saying about Magic xpa Application Platform vs. Salesforce Platform and other solutions. Updated: September 2026.
917,403 professionals have used our research since 2012.