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Microsoft Analytics Platform System vs VMware Tanzu Data Solutions comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
18th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
VMware Tanzu Data Solutions
Ranking in Data Warehouse
5th
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
89
Ranking in other categories
Database Development and Management (5th), Relational Databases Tools (10th), Message Queue (MQ) Software (5th)
 

Mindshare comparison

As of October 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.3%, up from 1.4% compared to the previous year. The mindshare of VMware Tanzu Data Solutions is 5.1%, up from 3.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
VMware Tanzu Data Solutions5.1%
Microsoft Analytics Platform System2.3%
Other92.6%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
Karthik Shivaram - PeerSpot reviewer
Technical Director at STI INFOTECH PVT LTD
Improved multi-cloud data management has simplified operations and supports seamless Kubernetes
From my perspective, the biggest challenge with VMware right now is the pricing. To be very honest, in many cases I find myself recommending alternative solutions instead of VMware. Even if those alternatives come with a bit more complexity, customers are often more willing to accept that than the current VMware pricing model. In the past, VMware used a socket-based licensing model, which was easier for customers to understand and budget for. Now the shift to a core-based licensing model has significantly increased costs for many environments, especially for organizations running modern high-core CPUs. One positive aspect of the new model is that VMware has bundled several components together. For example, earlier when deploying vSphere, customers also had to purchase vCenter separately for management. Now multiple components are packaged into a single SKU, which simplifies some aspects of procurement and deployment. While this consolidation has its benefits, the overall licensing and commercial costs remain very high. Pricing is not the only issue. I believe Broadcom also needs to reconsider its strategy in light of the current market conditions. The approach they are taking may be strategic from a business perspective, but from what I see in the field, it is leading to lost opportunities. Many customers who previously relied on VMware are now actively exploring alternative virtualization platforms. I’m not sure where this direction will ultimately lead, but based on my experience, it is already affecting adoption. Since you’ve been trying to reach me for some time—and we also had a discussion a couple of years ago—I hope this feedback helps Broadcom understand the current sentiment in the market and potentially make adjustments. Another important concern is the way features are bundled. In many cases, customers only need basic virtualization and high availability capabilities. However, the current packaging often includes additional features that they may not need. A good analogy is that if a customer only needs an entry-level car, we shouldn’t be forced to sell them a Rolls-Royce. VMware could benefit from adopting a more modular or à la carte licensing model, where customers can choose only the components they truly require. For example, if a customer only needs core virtualization functionality, they should be able to purchase just that. This would allow partners and solution providers to better align solutions with customer requirements and position VMware more competitively in the market. Another challenge I want to highlight is the pricing model based on U.S. dollars and the way multi-year licensing is handled. In many enterprise and government projects, customers prefer to commit to three-year or five-year licenses and pay the full amount upfront. However, in approximately 20% of the deals I work on, we lose opportunities because VMware only provides dollar-based pricing for the first year. When it comes to the following years, the contract requires renewals annually rather than allowing a fixed multi-year upfront payment. This approach is particularly problematic for government and public sector customers. Many of them are ready and willing to pay for three or five years in advance, but the current VMware model does not support that structure effectively. Because pricing is tied to the U.S. dollar and subject to yearly adjustments, VMware does not lock in pricing for the full term. From a customer’s perspective, this introduces uncertainty and makes procurement more complicated. Ideally, if a price is quoted—for example, $100 per year—it should remain consistent across a multi-year agreement. Customers would be comfortable committing to a five-year term if the price were fixed and predictable. Unfortunately, that flexibility is currently not available across VMware products, whether it is vSphere, VMware Tanzu solutions, or other offerings. For large enterprise environments, one-year commitments are usually not practical. Many enterprise customers prefer longer-term agreements for budgeting and procurement reasons. Even when they are willing to accept the higher cost associated with the core-based licensing model, the lack of a clear multi-year upfront option often becomes a deal-breaker.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The result is a highly flexible, affordable, and scalable platform that makes large-scale Hub and Spoke EDW architectures a practical reality."
"The most valuable part of the product is that it is a system, with different tools for different services for different kinds of scenarios, making it a very rich, integrated, technology-rich platform whose total integration with the rest of Microsoft products creates flexibility and compatibility and makes the tool a very useful one."
"By combining both Microsoft Parallel Data Warehouse (PDW) and unstructured Hadoop analytical capabilities in a single, easy-to-manage EDW appliance, Microsoft APS is well positioned to help organizations use information to enhance their competitive position."
"This is a well-integrated solution and that integration empowers results."
"I think Microsoft Stack offers the end-to-end solution I need."
"It is closely integrated with other products in the MS portfolio."
"Helps our customers to discover trends, which provides useful information based on their business."
"Microsoft Analytics Platform System's most valuable feature is its ecosystems and seamless integration with other Microsoft reporting platforms and databases."
"We are now able to leverage real time applications and event driven architecture."
"Large amounts of data can be moved pretty fast using the solution."
"VMware Tanzu Data Solutions has positively impacted my organization by improving workflow, optimizing costs, and facilitating quick learning, making my team happy about this solution."
"The most valuable feature is asynchronous calls, which are easy to configure."
"Append Only tables, data compression and bulk load and extraction using External Tables are very valuable features for us."
"The product's reliability is the most valuable feature."
"Scalability is simple because it's an MPP database; if you need more processing power or you need more storage, you just add a few more nodes in the cluster, and it works on common commodity hardware, so you can use any type of server without needing proprietary hardware, making it fairly flexible."
"After creating a RabbitMQ service, they provide you with a sort of web management dashboard."
 

Cons

"We need better real-time analytics capabilities. It's a bit challenging for us."
"The pricing model needs to be improved."
"On a scale from one to ten where one is the worst and ten is the best, I would rate this product overall as a five. This is probably because there is still a lot of room for improvement, features that other products have that are missing, and a lot of open-source technology nowadays that are very good and people can use instead."
"Microsoft Analytics Platform System could have better support."
"I think the biggest problem with the product is that it does a data ingest model, which is very expensive."
"Functionality needs to be more up-to-date with competing products."
"However, centralized EDW tends to be extremely expensive and very inflexible."
"The trouble is Microsoft has changed their licensing. It's an extremely expensive product now."
"Have more features such as being able to replay a sequence of what was received."
"When you have complex tasks, RabbitMQ is hard to use."
"The next release should include some of the flexibility and features that Kafka offers."
"Hardware failure is a concern."
"I'd like to see more support for structured data and features related to queries on NoSQL keys, extra filters would be helpful."
"I rate customer service as five out of ten."
"The product has to improve the crisis management, especially in memory issues."
"Difficult to integrate with automated test and CICD Moving beyond basic configurations can be challenging Not clear how to implement durable subscriber connections Not clear how a Rabbit service restart allows subscriber auto re-connect Service cluster failover depends on shared disk infrastructure."
 

Pricing and Cost Advice

"Users have to pay extra for premium-level technical support."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"The pricing is okay."
"are using the open-source version, which can be used free of cost."
"This is an open source solution."
"It is an open-source platform. Although, we have to pay for additional features."
"It’s an open-source solution."
"The pricing for RabbitMQ is reasonable. It is worth the cost."
"On a scale of one to five, with five being the most competitive pricing, I would rate this solution as a four."
"The solution's pricing is cost-effective as it does not involve significant expenses. Licensing is required only for the server, while clients do not need any licensing. Therefore, it proves to be a cost-efficient option."
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Top Industries

By visitors reading reviews
Comms Service Provider
15%
Financial Services Firm
13%
Educational Organization
9%
Manufacturing Company
9%
Outsourcing Company
16%
Financial Services Firm
12%
Construction Company
12%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise11
Large Enterprise52
 

Questions from the Community

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How does IBM MQ compare with VMware RabbitMQ?
IBM MQ has a great reputation behind it, and this solution is very robust with great stability. It is easy to use, simple to configure and integrates well with our enterprise ecosystem and protocol...
What is your experience regarding pricing and costs for VMware Tanzu GemFire?
My experience with pricing, setup cost, and licensing for VMware Tanzu Data Solutions is that it is a bit expensive.
What needs improvement with VMware Tanzu GemFire?
In terms of weak points in VMware Tanzu Data Solutions, pricing is always the root cause of people not wanting to renew licenses or do any upgrades.
 

Also Known As

Microsoft APS, MS Analytics Platform System
Greenplum, Pivotal Greenplum, VMware RabbitMQ, VMware Tanzu GemFire, VMware Postgres
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
General Electric, Conversant, China CITIC Bank, Aridhia, Purdue University
Find out what your peers are saying about Microsoft Analytics Platform System vs. VMware Tanzu Data Solutions and other solutions. Updated: October 2026.
917,403 professionals have used our research since 2012.