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Microsoft Entra ID vs Mobile Connect comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Single Sign-On (SSO)
2nd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
278
Ranking in other categories
Authentication Systems (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Mobile Connect
Ranking in Single Sign-On (SSO)
16th
Average Rating
9.0
Reviews Sentiment
2.2
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the Single Sign-On (SSO) category, the mindshare of Microsoft Entra ID is 8.7%, down from 18.7% compared to the previous year. The mindshare of Mobile Connect is 0.4%. It is calculated based on PeerSpot user engagement data.
Single Sign-On (SSO) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID8.7%
Mobile Connect0.4%
Other90.9%
Single Sign-On (SSO)
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
reviewer2800035 - PeerSpot reviewer
Senior Project Manager at a consultancy with 1-10 employees
Mobile access to calls and records has freed agents’ time but call logs create slowly
Working and getting advice from the Mobile Connect team and the process around it was spot-on. Ruben Opdenakker particularly was very supportive of our ad hoc requests while we were in our POV stage. He was very prompt, and I recommend Mobile Connect to anyone who's looking to implement a similar use case in their organization.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"As a company, you want effective identity and access management, and with Azure Active Directory you are able to manage everything, such as building user provisioning into third-party applications, single sign-on, and tools to mitigate threats or risky sign-ins, with a lot of features provided."
"The most valuable feature is the ability to set up conditional access, where you can enforce users to connect using multifactor authentication, which means that users who are accessing the applications remotely are authentic."
"The solution has come a long way. Now, with the Azure AD B2C offering integrated as well, we've got a full IAM-type solution for our customer-facing identity management. In addition, when it comes to user journeys we now can hook in custom flows for different credential checking and authorizations for specific conditional access."
"The solution scales well."
"I would rate the solution as 9. It is a very good solution for unified management."
"Microsoft Entra ID's integration capabilities have been the foundation for our Zero Trust model because my team only sets up integration and Azure App Registrations based on a request and we review them."
"The impact of Microsoft Entra ID on my company is significant because we are an MSP that resells IT services, and it serves as the foundation for all of our services, including single sign-on to all of our apps and to the customer's apps."
"I would rate Microsoft Entra ID 10 out of 10."
"Pricing is fair for the quality of the app and features"
"The most valuable feature of this solution is its ability to answer calls."
"Working and getting advice from the Mobile Connect team and the process around it was spot-on."
"Mobile Connect has significantly improved our operational efficiency by eliminating the need for workers to switch between multiple applications."
 

Cons

"I rate Microsoft support four out of 10. Tier 1 and Tier 2 support could be better. It's not timely or professional."
"For the end users, it can be confusing if they have worked for another company that had the Authenticator app."
"Azure AD does not support legacy authentication protocols, such as NTLM or Kerberos."
"The ability to manage and authenticate against on-premises solutions would be beneficial."
"The stability and reliability of Microsoft Entra ID is assessed as good, other than typical outages that every cloud service provider deals with."
"Four years ago, we had an issue with Azure AD. We wanted to reverse sync from Azure AD to on-prem Active Directory, but we couldn't achieve this. Azure AD could connect only in one way, for example, from your site to Azure. If you needed to do the reverse and connect from Azure to on-prem, there was no way to achieve it. We asked Microsoft, and they told us that they don't support it."
"From an admin perspective, I would like to see improvement in the Microsoft Graph API."
"It could be better if a simple member could understand more easily the prices of the products and packages offered by Microsoft."
"My only comment is that I would like more comprehensive documentation regarding the implementation process."
"The solution works well, but it is too expensive."
"Salesforce voice call records are not created instantly in the system."
"There is room for improvement in video support."
 

Pricing and Cost Advice

"This product is sold as part of the enterprise package and our licensing fees are paid on a yearly basis."
"I think we're on the E3 — I think it was about 35 dollars per user."
"We have various levels of their licensing, which includes users on different levels of their enterprise offering."
"As a nonprofit, we have A5 licenses for nonprofits in education, so we at least have some reduced costs."
"It is worth the money."
"Microsoft Entra ID service can be quite costly due to its hidden expenses linked to usage."
"Azure has an educational package available for students with a variety of licenses and different software available."
"I don't pay for it. Going by how I feel, I see the prices for any MFA solution going down because the more different alternatives there are, the cheaper things should be. Microsoft Authenticator app would be the preferred application, but there are too many ways to implement MFA. I don't know how much it cost, but the price should go down."
Information not available
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Top Industries

By visitors reading reviews
Outsourcing Company
13%
Financial Services Firm
11%
Manufacturing Company
8%
Government
6%
Construction Company
38%
Comms Service Provider
10%
Manufacturing Company
9%
Media Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business91
Midsize Enterprise42
Large Enterprise162
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise1
Large Enterprise1
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
I primarily use Microsoft Entra ID's free tier, so I have not faced any issues with pricing; I hope this free tier remains available for some time.
What needs improvement with Azure Active Directory?
To improve Microsoft Entra ID, I believe it should be openable with third-party applications to use Microsoft Authenticator, which is currently tied to Entra. There should definitely be a way to re...
What is your experience regarding pricing and costs for Mobile Connect?
I find the pricing fair for the quality of the app and its features.
What needs improvement with Mobile Connect?
There is room for improvement in video support.
What is your primary use case for Mobile Connect?
I use the solution for allowing remote users to maintain centralized customer service contact.
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
Mobile Connect for Amazon Connect
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Information Not Available
Find out what your peers are saying about Microsoft Entra ID vs. Mobile Connect and other solutions. Updated: September 2026.
917,433 professionals have used our research since 2012.