MSP360 Backup vs Rubrik comparison

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MSP360 Backup

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Executive SummaryUpdated on Jun 3, 2026

Rubrik and MSP360 Backup are strong competitors in the enterprise backup solutions market. Rubrik has the upper hand due to its advanced features like real-time monitoring and seamless integration capabilities.

Features: Rubrik offers robust backup solutions with near-zero RTO for VMs, air gap backup functionality, and real-time monitoring capabilities. Its API-centric architecture and rapid recovery times make it suitable for enterprises. MSP360 Backup provides basic backup functionalities with a focus on cost-efficiency, flexible licensing, and essential backup functions, appealing to smaller setups.

Room for Improvement: Rubrik needs enhancements in data governance, better pricing for SMBs, and improvements in its interface and NAS backup capabilities. MSP360 Backup could benefit from a more intuitive user interface, simplified user experience for basic users, and improved analytics capabilities. Transparency in pricing structure is also required.

Ease of Deployment and Customer Service: Rubrik is noted for its smooth deployment across on-premises and hybrid clouds, offering excellent customer support praised for its responsiveness. MSP360 Backup is recognized for its ease of deployment in cloud and on-premises environments, providing reliable customer service, though less prominently than Rubrik, making it suitable for small to medium enterprises.

Pricing and ROI: Rubrik is considered an expensive yet premium solution, providing value through reduced management time and increased productivity, particularly over the long term. MSP360 Backup is cost-effective for smaller businesses, offering competitive pricing and cost savings, especially suitable for environments not requiring Rubrik's extensive features.

To learn more, read our detailed MSP360 Backup vs. Rubrik Report (Updated: October 2026).

MSP360 Backup vs. Rubrik

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

MSP360 Backup

Ranking in Backup and Recovery

52nd

Ranking in Cloud Backup

36th

Ranking in Disaster Recovery (DR) Software

29th

Average Rating

8.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

MSP Backup (5th)

Rubrik

Ranking in Backup and Recovery

3rd

Ranking in Cloud Backup

6th

Ranking in Disaster Recovery (DR) Software

9th

Average Rating

9.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2026, in the Backup and Recovery category, the mindshare of MSP360 Backup is 1.1%, up from 0.7% compared to the previous year. The mindshare of Rubrik is 3.2%, down from 5.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Backup and Recovery Mindshare Distribution
Product	Mindshare (%)
Rubrik	3.2%
MSP360 Backup	1.1%
Other	95.7%

Backup and Recovery

Featured Reviews

CONRAD FORREST

President at MTS Consulting Group, Inc.

The solution provides the ability to backup all types of cloud drives, is inexpensive, and has decent support

MSP360 Backup provides the backup functionality, but we need to provide the storage component. We can use Azure, AWS, or another provider, but we need to choose the storage provider and create a bucket to store our data. The vendor is making changes to improve the functionality of the service and the separation of storage, but I would like to see more integration and a knowledge base of the tool. Currently trying to understand why the storage is separated and how to implement the storage properly is a challenge. Using the solution incurs additional charges for the device storage and backup which are not included in the service. Unlike other solutions such as Kohl which includes everything at one price. MSP360 Backup can be improved by adding inclusive pricing.

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reviewer2588997

Senior Technical Support Engineer at a tech services company with 10,001+ employees

Reliable automated backups have protected critical databases and simplified recoveries for our operations

Portal identity management should improve. We end up losing people's identity, which was not sufficient enough to read the events. That was the only place I could see for improvement. They keep changing the layouts and descriptions, giving the user confusion if they have not used it for maybe three months. When they come back, the interface is changed. They lost the legacy support, and it is not consistent. Some of the options for the restore give a very hard time for the engineer if they come back after three months to use it because the phrases have changed completely. That is why they were not able to select whether they should select this option or should select another option. Where it comes from, the documentation we gave them does not match anymore. That was a challenge.My consultation part was about how to integrate the technology with each other for the platform or storage or database. I did not deal with any price metrics or scaling the storage. I have no idea about the pricing part. I never joined any meetings or any documents to disclose the pricing. It was quite good in general. Recently, in March 2025, they did a new update which enabled them to update their agents remotely and built in, in-place mode. That is bringing the cybersecurity perspective. That was a big challenge. I said it is a challenge, but I do not know because I left the company, so I am not sure if cybersecurity addressed the solution. Rubrik support is usually very accommodating and very flexible. I am not sure, but the last challenge I saw was that.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Every user of IT infrastructure needs to have a backup, and this is a good solution to implement because it is so easy and straightforward."

"The UI is pretty good. It's very simple. That is one thing that we like about this. It's very user-friendly."

"I would recommend the solution; it's a very trustworthy solution."

"Client-side encryption minimizes worries about data being captured on the back-end."

"Supports peer-to-peer backup using Minio, which has allowed us to easily pre-seed and maintain an off-site backup within driving distance, making tactical recovery of accidental file deletions easy."

"MSP360 Backup's most valuable feature is its backup interface."

"The feature that I have found most valuable is its online backup capacity because you don't have to do an entire backup again and again, it just does whatever you type in, you type a, it goes a, you type b, it goes b. It doesn't take an entire site up again and again. So that incremental and bit by bit backup is important, it is a nice feature here."

"MSP360 is vastly cheaper than its competitors and has almost all the same features."

More MSP360 Backup pros

"Overall, it makes operational life way easier."

"With an easy backup process, simple and fast recovery process, ability to scale out and still keep a single deduplication domain and a fast storage appliance, all I can think of to say is to shut up and take my money."

"You need to understand what you're getting for the price: you are getting a backup solution which is state of the art and works absolutely flawlessly, with the storage needed to store your backups and all the sexy features that a modern backup solution can provide you, like deduplication, erasure coding, compression, fast execution time, secured data, and top-notch customer support, so while it might be expensive on paper, when you analyze what you are getting and the time you can spend on other stuff, then Rubrik is very cost-efficient."

"Rubrik's all-in-one approach removed all the complexity."

"Rubrik support is outstanding."

"The ease of use and innovation are the features that stand out for us."

"The most important feature is the instant recovery of virtual machines, as it allows us to restore services in minutes."

"Features we have requested are typically added to the next product release."

More Rubrik pros

Cons

"Maybe implement an easier interface for basic users. For example, a set-up wizard with all the commonly used features as default."

"The Linux GUI leaves a lot to be desired. It lacks many of the features of the Windows version and is buggy, but it is still usable."

"The solution's pricing is very high."

"The interface feels like it is targeted for end users who typically are looking for an all-in-one integrated push button solution. It would be better if the interface had a beginner mode and an expert mode."

"The other issue is that I don't like the implementation of the SQL backup."

"As for what can be improved, some reports could be simplified so that you know how much backup you have done and what your backup details are. That report is available but it is very tough to get. I would like to know "today I have just uploaded 35 MB, tomorrow I have loaded 10 MB so my trend of backup is increasing.""

"There are some things that we don't like about it. That is why I was exploring alternatives in a hyper-scale environment. That is why I was checking IT Central Station."

"We could basically use just a more concise visual dashboard reporting on the status of the various machines."

More MSP360 Backup cons

"Collecting logs in Rubrik is very difficult compared to other tools."

"The Office 365 protection could be improved."

"Rubrik could improve in customization options for dashboards."

"The only thing that can be improved is catering for open source databases because at the moment it doesn't cater for Mongo, MySQL, and Postgres."

"The product’s user interface needs improvement."

"I would like to see more openness for partners to access and assist in system management. Currently, access is limited, often handled by Rubrik personnel, likely due to security concerns."

"Better integration for complex NAS structures having to mount at root adds time and workload to the process of NDMP."

"I have a personal want which might not necessarily make sense with Rubrik as a company or Rubrik as a software, but it would be really nice if they could also handle things like item-level backups and restores of Active Directory objects and DNS and DCP objects."

More Rubrik cons

Pricing and Cost Advice

"We have a very good return on investment."

"The solution is expensive."

"I rate the price of MSP360 Backup a seven out of ten."

"It provides a good cost savings compared to our previous cloud backup."

"MSP360 is vastly cheaper than its competitors and has almost all the same features."

"It includes a standard licensing fee. Once a year, there is a rebranding fee. The licensing costs are available on the internet for MSP360 Backup. There is a discount structure where if you have over 50 devices, you get a 50% discount. So, my cost is $2 a license per month."

"Pricing is reasonable although can be quite a large upfront cost."

"The cost is pretty inexpensive. Around four to five dollars per device, per workstation on each server."

More MSP360 Backup pricing and cost advice

"I rate the tool's pricing a six out of ten."

"There are additional costs like maintenance, and there are some features on their central management piece that don't come with our licensing."

"Rubrik is an all inclusive price. No additional implementation costs or licencing."

"The pricing has been quite good from our perspective, in terms of being able to negotiate with the Rubrik team to get the product that we want and be able to sell that out to our end customers."

"Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for."

"It is a great value, but its cost is still a bit high."

"I rate the pricing an eight on a scale of one to ten, where one is low, and ten is high."

"There is a license requirement for the solution. If you expand or if the maintenance period expires, there's a license renewal as well."

More Rubrik pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Construction Company

13%

Comms Service Provider

13%

Manufacturing Company

Financial Services Firm

12%

Manufacturing Company

Healthcare Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	2
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	23
Midsize Enterprise	21
Large Enterprise	56

Questions from the Community

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Which would you choose - Rubrik or Veeam Backup & Replication?

Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...

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What do you like most about Rubrik?

It's easy to manage and has an innovated solution.

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What is your experience regarding pricing and costs for Rubrik?

Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.

See all answers

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Compared 6% of the time

Veeam Data Platform vs Rubrik

Compared 6% of the time

Dell PowerProtect Data Domain vs Rubrik

Compared 4% of the time

HPE Zerto Software vs Rubrik

Compared 3% of the time

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Product Reports

MSP360 Backup

Download MSP360 Backup product report

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Also Known As

Cloudberry Backup

No data available

Overview

MSP360 Backup offers peer-to-peer backup, client-side encryption, and seamless integration with top cloud storage providers, appealing for its ease of use, minimal setup, and robust capabilities.

MSP360 Backup is designed for disaster recovery, workstation, and server backup in cloud environments. Organizations benefit from its compatibility with storage options such as OneDrive, Google Drive, and AWS, supporting incremental backups and ensuring secure data with client-side encryption. The platform facilitates error notifications and corrections, making it a reliable choice for backing up critical information. Despite its effectiveness, users see room for improvement in interface design, bug fixes in the Linux version, and support for more cloud providers.

What are the key features of MSP360 Backup?

Peer-to-Peer Backup: Enables direct data transfer between systems without intermediary servers.
Client-Side Encryption: Protects data by encrypting it before transmission.
Block-Level Transfers: Reduces backup times by only transferring parts of changed files.
Cloud Integration: Compatible with OneDrive, Google Drive, AWS for flexible storage choices.
Incremental Backups: Streamlines configuration and minimizes storage by updating only changes.
Reliable Scheduling: Offers robust scheduling options for automated backups.

What benefits should users look for in MSP360 Backup reviews?

User-Friendly Interface: Ensures ease of navigation with minimal learning curve.
Efficient Error Alerts: Helps quickly identify and resolve backup errors.
Technical Support: Provides excellent customer service for troubleshooting and guidance.
Backup Flexibility: Offers varied backup methods tailored to individual organizational needs.

In industry applications, organizations employ MSP360 Backup for virtual machine, physical computer, and confidential data management. It is used extensively for offsite backups by micro enterprises and integrates well for client data management, virtual machine, and SQL backup purposes, especially useful for daily monitoring post migrations.

MSP360

Rubrik offers instant recovery and intuitive web interface for seamless data backup in cloud and on-premises environments. It prioritizes security with features like ransomware detection and immutable backups, supporting platforms such as VMware and Oracle for effective disaster recovery.

Rubrik is recognized for its automation capabilities, facilitating SLA management and policy integration. Its API-centric architecture allows for extensive customization and seamless integration. Robust security measures, including ransomware protection, enhance data integrity. Organizations benefit from features like Live Mount and CloudOut, which support rapid data recovery across various environments. Despite its strengths, improvements in integration for complex systems, advanced reporting, and pricing competitiveness are necessary.

What are Rubrik's key features?

Instant Recovery: Restores virtual machines and databases in seconds.
Intuitive Interface: Streamlines user interaction for ease of use.
Automation: Enables seamless SLA management and policy integration.
API-Centric Design: Facilitates customization and integration.
Robust Security: Offers ransomware detection and immutable backups.
Archival Functionality: Manages data storage efficiently, optimizing costs.

What benefits should you look for in reviews?

Data Protection: Confidence in data integrity and ransomware security.
Cost Optimization: Efficient data storage management reduces expenses.
Rapid Recovery: Swift restoration capabilities minimize downtime.
Regulatory Compliance: Supports adherence to data protection standards.

In industries like finance and healthcare, Rubrik's implementation ensures critical data is safeguarded against threats while enabling rapid backups and recovery. By supporting platforms like VMware and Microsoft, it aids in sustaining operational continuity, meeting compliance requirements, and managing long-term data storage efficiently.

Sample Customers

StratX

Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics

MSP360 Backup vs. Rubrik