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NetApp Cloud Volumes ONTAP vs VMware Software Defined Storage comparison

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Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
232
Ranking in other categories
All-Flash Storage (3rd)
NetApp Cloud Volumes ONTAP
Average Rating
8.8
Reviews Sentiment
6.9
Number of Reviews
64
Ranking in other categories
Cloud Migration (2nd), Cloud Storage (7th), Cloud Backup (25th), Public Cloud Storage Services (11th), Cloud Software Defined Storage (2nd)
VMware Software Defined Sto...
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
7
Ranking in other categories
Software Defined Storage (SDS) (15th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
SB
Principal Consultant at a tech services company with 11-50 employees
Offers performance control and cloud integration while supporting data management with granular flexibility
The scalability of NetApp Cloud Volumes ONTAP is interesting. We have thought about it, but we haven't used it. I think the scalability is something you scale up rather than respond to peak demand. It wouldn't help with outages either; the scaling is manual, and there are no processes we've used to automate that for unexpected scenarios. We like the scalability; it's enough for what we're planning to use, but we haven't used any advanced features. The standard platform is NetApp Cloud Volumes ONTAP, which is their cloud service. In fact, that's probably the most experience I have with NetApp. I've experienced it on-premise, but kind of secondhand.
Mohammad Jundiah - PeerSpot reviewer
Solutions Architect at Qatar Datamation Systems
Data security and performance excel but integration and licensing need improvement
I used Nutanix for its hyper-converged infrastructure capabilities and VMware Site Recovery for disaster recovery.  Additionally, I worked with VMware Software Defined Storage both internally and with partners to consolidate servers into one solution The most valuable features of VMware Software…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This solution has improved our organization. In the past, we had reports that were taking up to two hours and after switching to SSD storage the overall processing power dropped to half an hour. The end users saw an immediate performance gain."
"Pure Storage FlashArray provides immediate benefits to our customers with its easy setup process, allowing for instant use and rapid realization of advantages."
"Performance, deduplication, compression, and fast response time for requests from servers and applications."
"Pure Storage FlashArray is simple and easy to use. It offers protection when removing devices. It has the ability to undo deletes."
"The console is simple to use. It has good performance. It is easy to install, understand, and manage, with a good ratio of deduplication and compression. It is doing its job."
"We have seen a good reduction in the amount of total storage space that we're using because of the deduplication."
"Go with Pure (or a flasher rate which is similar) because of the ease of management and performance."
"The most valuable feature is test performance. It helps us store large amounts of data along with providing us faster retrieval of data."
"The initial setup was straightforward. We started with a small pilot and we then moved to production with no downtime at all."
"The FlexClones make all the management easier for us."
"Unified Manager, System Manager, and Cloud Manager are all GUI-based. It's easy for somebody who has not been exposed to this for years to pick it up and work with it."
"In terms of administration, the portal which provides the dashboard view is an excellent tool for operations. It gives you volume divisions, usage rates, which division is using how much data, and more. The operations portal is fantastic for the support team."
"It is a good system; it is very stable as far as what I've been using with it, and I find that support from it is really good as well."
"The most valuable features are the ease of management, the deduplication, storage optimization, SnapMirror, it has flexible in testing for different scenarios, rapid deployment of the test environments, and rapid recovery."
"Cloud Volumes ONTAP is NetApp; it's the same technology which is where the efficiency really is, and it's much more efficient than using a third-party solution."
"Lastly, the API and web services are fairly good. That is an important feature too. We write some code to do different things. We have code that runs to make sure that everything is being backed up as we say it is and we try to also detect places where we may have missed a backup."
"VMware Software Defined Storage gives higher availability against data corruption."
"This is an easy-to-use product for adding flexibility to your storage solution."
"The most valuable features of the solution are that it is easy to deploy and the support is really good."
"The most valuable features of VMware Software Defined Storage are scalability, high availability, and performance."
"The best part of the solution is that you can actually scale up to a large number of operating systems without the requirement of additional hardware, which is the biggest advantage."
"The single management panel is the main feature that is wonderful for the customer."
"The product is user-friendly from an administrative standpoint and very easy to use."
"The technical support is awesome."
 

Cons

"I would like to see them develop the ability to integrate with more AWS services. There are increasingly more and more services coming out from AWS but there are also certain constraints where we can't move everything over to a cloud as well. We would like for things that are on-premise to be easily integrated with AWS."
"I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliability and features are commendable."
"Improved reporting on the deduplication and compression functionality would be beneficial."
"I would like to see the NAS add-on component become more fault-tolerant than just a single virtual machine running inside the array. I'm unwilling to use it for that reason."
"I think replication is one area that still needs improvement. Earlier, Pure Storage FlashArray only had IP-based replication. There was no API-based replication, but they have enhanced the feature now. However, they need to work on API replication for C-type of arrays."
"Self-backup is the only feature lacking in this solution."
"FlashArray's capacity for forecasting should be improved because it needs to be a bit more current. I think it's bundled with the deduplication and other compression factors. We need more user interfaces for forecasting in this software and more interfaces need to be integrated with this array management tool."
"Its price could be cheaper. It is not the cheapest one out there, but I'm not directly involved in the figures and negotiations."
"I would like to have more management tools. They are difficult to work with, so I would like them to be a bit more user-friendly."
"The only area for improvement would be some guidance in terms of the future products that NetApp is planning on releasing. I would like to see communication around that or advice such as, "Hey, the world is moving towards this particular trend, and NetApp can help you do that." I do get promotional emails from NetApp, but customer-specific advice would be helpful, based on our use cases."
"We have customers that are still using IBM mainframes and that very old SNA architecture from IBM. There are questions about how you interconnect the data on the mainframe side... But I don't know if it's worth it for NetApp to invest in developing products to include mainframes for a few customers."
"NetApp Cloud Volumes ONTAP should improve its support."
"When it comes to a critical or a read-write-intensive application, it doesn't provide the performance that some applications require, especially for SAP. The SAP HANA database has a write-latency of less than 2 milliseconds and the CVO solution does not fit there. It could be used for other databases, where the requirements are not so demanding, especially when it comes to write-latency."
"In terms of improvement, I would like to see the Azure NetApp Files have the capability of doing SnapMirrors. Azure NetApp Files is, as we know, is an AFF system and it's not used in any of the Microsoft resources. It's basically NetApp hardware, so the best performance you can achieve, but the only reason we can't use that right now is because of the region that it's available in. The second was the SnapMirror capability that we didn't have that we heavily rely on right now."
"We would like to have support for high availability in multi-regions."
"I would like to see more aggressive management of the aggregate space. On the Cloud Volumes ONTAP that we use for offsite backup copies, most of the data sits in S3. There are also the EBS volumes on the Cloud Volumes ONTAP itself. Sometimes what happens is that the aggregate size just stays the same. If it allocates 8 terabytes initially, it just stays at 8 terabytes for a long time, even though we're only using 20 percent of that 8 terabytes. NetApp could undersize that more aggressively."
"It's easy to scale and expand but the main catch is the cost. It's expensive."
"The solution has some limitations in terms of replication to remote sites or cloud infrastructure, which need improvement."
"The cost of the product is where an improvement could be made. It's generally very expensive and requires a lot of architecture that needs to be designed according to specific situations."
"VMware Software Defined Storage should include a shared database on a standard version."
"It doesn't have the ability to be deployed on any kind of hardware and network connectors."
"The license model of the product is an area of concern where improvements are required."
"I'd like to see improved hardware compatibility"
"The performance is not as good as some competing products and reporting can be improved."
 

Pricing and Cost Advice

"It is a cheaper solution."
"There are no licensing fees aside from the support."
"There is an annual or perpetual license required for this solution."
"You can pay extra for Evergreen support, which gives you free upgrades when new features are introduced."
"The cost has room for improvement."
"We lost a lot of customers because we couldn't compete on price with other vendors."
"There are no fees for licensing. The hardware is paid for only once."
"The price of the solution can be a bit expensive. There is an additional fee for support."
"They allow a special price if you are working closely with them. Since we have a lot of NetApp systems, we got some kind of discount. That's something they do for other customers, not just for us. The price was fair. In addition to the licensing fees, you're paying Amazon for your usage..."
"They give us a good price for CVO licenses. It is one of the reasons that we went with the product."
"Our licensing is based on a yearly subscription. That is an additional cost, but because of the storage efficiencies that the NetApp gives, even with the additional cost of the NetApp license, you still end up saving money versus straight Azure native for storage. It's definitely worth it."
"We find the pricing to be favorable due to the educational sector we belong to."
"The AWS consumer-based pricing model makes it easy for developers to use their credit cards to spin up virtual servers immediately."
"The deal with the seller was acceptable; the pricing is reasonable."
"If we wanted to use the AWS solution, we would have to manage two or three different platforms and pay more money than what we should have to pay, as some of the features don't even exist. If we wanted to, we could use AWS cloning, but it is useless because it uses more space, is more expensive, and takes more time."
"We purchased the product directly from NetApp."
"The solution is very expensive."
"I believe there is a yearly licensing fee of around $2000 - $5000. I don't think there are additional costs above that but it depends on the type of infrastructure you're booting."
"VMware Software Defined Storage is a slightly expensive solution."
"A single socket costs you around US $6,000 for three years. At a minimum, you have a three load cluster for a medium or enterprise-scale company. It can get quite expensive because you're likely to need four to six sockets on the other side. It comes to around $30,000."
"The product is quite expensive and is among the most expensive for this type of solution."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
10%
Comms Service Provider
10%
Outsourcing Company
8%
Construction Company
11%
Manufacturing Company
11%
Financial Services Firm
10%
Comms Service Provider
8%
Outsourcing Company
19%
Financial Services Firm
18%
Computer Software Company
13%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise38
Large Enterprise160
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise11
Large Enterprise53
By reviewers
Company SizeCount
Small Business3
Large Enterprise6
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
When comparing cost, I find that the cost is either the same or slightly higher, but that is returned by the ease of ...
What needs improvement with Pure Storage FlashArray?
The only thing I think could be improved is price. The price is the main concern for our customers.
What is your experience regarding pricing and costs for NetApp Cloud Volumes ONTAP?
NetApp Cloud Volumes ONTAP is actually quite reasonable in price compared to other native cloud storage options. For ...
What needs improvement with NetApp Cloud Volumes ONTAP?
It would be nice to see technology supporting the Elastic Fabric Adapter on Amazon AWS, therefore getting RDMA techno...
What is your primary use case for NetApp Cloud Volumes ONTAP?
I use NetApp Cloud Volumes ONTAP mostly in customer companies.
What is your experience regarding pricing and costs for VMware Software Defined Storage?
The price of VMware Software Defined Storage is on the pricey side, rated four out of five in cost. There is room for...
What needs improvement with VMware Software Defined Storage?
There is room for more integrations and plugins into more storages. More automation, such as using Playbook on Ansibl...
What is your primary use case for VMware Software Defined Storage?
I used Nutanix for its hyper-converged infrastructure capabilities and VMware Site Recovery for disaster recovery. Ad...
 

Also Known As

Pure Storage FlashArray
ONTAP Cloud, CVO, NetApp CVO
VMware SDS
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
1. Accenture 2. Acer 3. Adidas 4. Aetna 5. AIG 6. Apple 7. Bank of America 8. Barclays 9. Bayer 10. Berkshire Hathaway 11. BNP Paribas 12. Cisco 13. Coca-Cola 14. Comcast 15.ConocoPhillips 16. CVS Health 17. Dell 18. Deutsche Bank 19. eBay 20. Eli Lilly 21. FedEx 22. Ford 23. Freescale Semiconductor 24. General Electric 25. Google 26. Honeywell 27. IBM 28. Intel 29. Intuit 30. JPMorgan Chase 31. Kellogg's 32. KeyCorp 33. Liberty Mutual 34. L'Oréal 35. Mastercard
Helse Nord, Sky
Find out what your peers are saying about StarWind, Nutanix, Red Hat and others in Software Defined Storage (SDS). Updated: October 2026.
917,433 professionals have used our research since 2012.