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Palo Alto Networks WildFire vs Proofpoint Targeted Attack Protection comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Palo Alto Networks WildFire
Ranking in Advanced Threat Protection (ATP)
1st
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
72
Ranking in other categories
No ranking in other categories
Proofpoint Targeted Attack ...
Ranking in Advanced Threat Protection (ATP)
34th
Average Rating
7.0
Reviews Sentiment
7.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the Advanced Threat Protection (ATP) category, the mindshare of Palo Alto Networks WildFire is 6.7%, down from 10.2% compared to the previous year. The mindshare of Proofpoint Targeted Attack Protection is 1.3%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Advanced Threat Protection (ATP) Mindshare Distribution
ProductMindshare (%)
Palo Alto Networks WildFire6.7%
Proofpoint Targeted Attack Protection1.3%
Other92.0%
Advanced Threat Protection (ATP)
 

Featured Reviews

reviewer2695164 - PeerSpot reviewer
IT Security Specialist at a tech services company with 11-50 employees
Advanced threat detection has protected critical document workflows and checks suspicious files
I would say the setup and putting together the hierarchy within the devices was not straightforward. There were many reboots and reconfigurations while the optimal setup was established. However, we were happy with the device. The setup process could be easier to establish the cluster. It should be easier to establish the Palo Alto Networks WildFire cluster between the devices. We had some difficulty with it, but it was not catastrophic. The operation and usability itself is what I was happy with.
KC
Information Security Specialist at Methanex Chile SpA
Dynamic runtime engine and good protection, but needs better support and a single console
We have two to three issues per month. We contact Proofpoint's customer support for these issues. I am a major point of contact for support. If I am not able to resolve an issue, we will be reaching out to them. Proofpoint can take a couple of days to get back. I also deal with other applications from Okta and Microsoft, and we get the support within a couple of hours. There is a lot of difference between a couple of hours and a couple of days. So, Proofpoint's support should be improved. Okta and Microsoft are also able to do a Zoom or video call, but Proofpoint provides support only through email communication. Only if you request, it would be a Zoom or video session.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The initial setup is very simple."
"It has a user-friendly interface."
"The protection, prevention, detection, and prevention capabilities are very powerful."
"It helps us when segmenting and securing the network and all sort of technologies, all sort of next generation needs. It's next generation phases of firewall like anti-virus, sandboxing, wifi, and VPN."
"Palo Alto Networks WildFire is a very comprehensive device."
"With this product, we receive the best monitoring and reports.​"
"It catches modified signatures of known viruses."
"I value the massive usage of artificial intelligence and machine learning technologies."
"It has a dynamic runtime engine, which gives it an advantage over Prisma that has a static engine. In Prisma, we have to do additional malware analysis, which is not required in Proofpoint."
"Proofpoint's major module is email protection, and most of the spam emails that have been directed towards our organization have been locked by Proofpoint, so we have escaped from threat hunters."
 

Cons

"Our main concern is that everything has to be synced with the WildFire Cloud and has to be checked through the subscription."
"Many years back an update caused an issue with the firewall. However, Palo Alto not only informed us of said issue, they also sent an update that fixed the issue before I even had time to log in to determine if the issue affected our services."
"Palo Alto limits the files submitted per day."
"The free version does not have real-time updates. It is slow."
"The cost of this solution could still be improved, in particular, giving product discounts for charitable causes."
"The system performance degrades after the solution has been deployed for some time. The data that it gives us becomes a little bit slow. When you try to get some data for troubleshooting, it seems like it's working hard to extract that data."
"The only problem with this solution is the cost. It's expensive."
"I do not find it as secure as other solutions."
"We are using the TRAP console that has a Linux-based UI, which is not user-friendly. The TAP console looks very advanced. Currently, we are maintaining three different consoles, and it is sometimes hard to switch between them or try to grab the data."
"We are using the TRAP console that has a Linux-based UI, which is not user-friendly."
 

Pricing and Cost Advice

"The physical appliance is around €3,000 or €4,000, and then, you have the licensing for a year for around €3,000."
"The solution is overpriced."
"The pricing and licensing option should be categorized for various countries such as for Bangladesh."
"Palo Alto Networks solutions are typically on the higher end of pricing, but considering the value and integration with our existing infrastructure, it is worth the investment."
"The pricing is highly expensive."
"It's not particularly cheap, but it is absolutely worth it."
"It's pretty expensive but with respect to value for money, it's okay."
"For the last three years, the price of Palo Alto in Vietnam has been very high."
Information not available
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Comparison Review

it_user206346 - PeerSpot reviewer
Security Consultant at Webernetz.net - Network Security Consulting
Mar 11, 2015
Cisco ASA vs. Palo Alto Networks
Cisco ASA vs. Palo Alto: Management Goodies You often have comparisons of both firewalls concerning security components. Of course, a firewall must block attacks, scan for viruses, build VPNs, etc. However, in this post I am discussing the advantages and disadvantages from both vendors concerning…
 

Top Industries

By visitors reading reviews
Manufacturing Company
12%
Outsourcing Company
9%
Comms Service Provider
9%
Financial Services Firm
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business38
Midsize Enterprise15
Large Enterprise29
No data available
 

Questions from the Community

How does Cisco Firepower NGFW Firewall compare with Palo Alto Networks Wildfire?
The Cisco Firepower NGFW Firewall is a very powerful and very complex piece of anti-viral software. When one considers that fact, it is all the more impressive that the setup is a fairly straightf...
Which is better - Wildfire or FortiGate?
FortiGate has a lot going for it and I consider it to be the best, most user-friendly firewall out there. What I like the most about it is that it has an attractive web dashboard with very easy nav...
How does Cisco ASA Firewall compare with Palo Alto's WildFire?
When looking to change our ASA Firewall, we looked into Palo Alto’s WildFire. It works especially in preventing advanced malware and zero-day exploits with real-time intelligence. The sandbox featu...
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Also Known As

No data available
Targeted Attack Protection
 

Overview

 

Sample Customers

Novamedia, Nexon Asia Pacific, Lenovo, Samsonite, IOOF, Sinogrid, SanDisk Corporation
Brinker Capital
Find out what your peers are saying about Palo Alto Networks, Proofpoint, Microsoft and others in Advanced Threat Protection (ATP). Updated: September 2026.
917,433 professionals have used our research since 2012.