Their support team is not responsive and kind of avoids my questions when I'm asking. Definitely upgrading their support system would be appreciated. If the nickel and diming pricing wasn't a concern, I'd feel a lot better about it. I don't feel terrible, but I am concerned about the pricing as we grow.
Avalara could be improved by providing more robust functionality in certain areas. For example, if looking at their competitors' products, they have the ability to enter custom rules. This is really an if-then statement where if there is certain information, then a specific action is desired to be taken with it to get a particular result. That really helps to define further rules and calculations, especially in the US where that kind of functionality is needed. Avalara really needs to provide more robust functionality in this area. This is really the biggest area that Avalara is lacking compared to their competitors and where they could provide a more robust product offering. The number one improvement needed for Avalara that has not been mentioned yet is the rule-making ability for custom rules, which is really the area that stands out.
I think as far as improvement with Avalara, we are a manufacturing company, so we have some one-off situations or distributors and things of that nature that aren't very well educated on the tax compliance and so it kind of puts us in a position that when we are requesting different certificates, they don't really understand. For example, Idaho, they know that they can use their Idaho certificate and if they are a reseller, they can use it in all 50 states. However, of course, in Avalara, it doesn't work that way. We have to have certificates, whether it is a multi-state form or individual certificates, for those other areas that shipments may occur to be exempt. Otherwise, it won't recognize it.I think the account executive support could definitely be improved for a business customer.
Find out what your peers are saying about Avalara vs. Thomson Reuters ONESOURCE Indirect Tax Determination and other solutions. Updated: September 2026.
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Their support team is not responsive and kind of avoids my questions when I'm asking. Definitely upgrading their support system would be appreciated. If the nickel and diming pricing wasn't a concern, I'd feel a lot better about it. I don't feel terrible, but I am concerned about the pricing as we grow.
Avalara's pricing and approach to contract terms can be difficult to navigate, and this is an area where they could improve in the future.
Avalara could be improved by providing more robust functionality in certain areas. For example, if looking at their competitors' products, they have the ability to enter custom rules. This is really an if-then statement where if there is certain information, then a specific action is desired to be taken with it to get a particular result. That really helps to define further rules and calculations, especially in the US where that kind of functionality is needed. Avalara really needs to provide more robust functionality in this area. This is really the biggest area that Avalara is lacking compared to their competitors and where they could provide a more robust product offering. The number one improvement needed for Avalara that has not been mentioned yet is the rule-making ability for custom rules, which is really the area that stands out.
I think as far as improvement with Avalara, we are a manufacturing company, so we have some one-off situations or distributors and things of that nature that aren't very well educated on the tax compliance and so it kind of puts us in a position that when we are requesting different certificates, they don't really understand. For example, Idaho, they know that they can use their Idaho certificate and if they are a reseller, they can use it in all 50 states. However, of course, in Avalara, it doesn't work that way. We have to have certificates, whether it is a multi-state form or individual certificates, for those other areas that shipments may occur to be exempt. Otherwise, it won't recognize it.I think the account executive support could definitely be improved for a business customer.
Avalara is excellent and does not require improvement.