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BiZZdesign HoriZZon vs No Magic MagicDraw comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BiZZdesign HoriZZon
Ranking in Business Process Design
5th
Average Rating
7.8
Reviews Sentiment
5.9
Number of Reviews
31
Ranking in other categories
Enterprise Architecture Management (4th)
No Magic MagicDraw
Ranking in Business Process Design
14th
Average Rating
8.4
Reviews Sentiment
6.0
Number of Reviews
19
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the Business Process Design category, the mindshare of BiZZdesign HoriZZon is 2.8%, up from 2.6% compared to the previous year. The mindshare of No Magic MagicDraw is 2.4%, down from 2.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Process Design Mindshare Distribution
ProductMindshare (%)
BiZZdesign HoriZZon2.8%
No Magic MagicDraw2.4%
Other94.8%
Business Process Design
 

Featured Reviews

reviewer2022765 - PeerSpot reviewer
Sr Consultant BI Z Zdesign Center Of Excellence at a energy/utilities company with 10,001+ employees
Targeted stakeholder views have improved decision making and reduced architecture costs
BiZZdesign HoriZZon offers various valuable features. The best ones, besides those I have mentioned, include the AI space with the Diagram Describer and the Explorer functionality. I understand that BiZZdesign HoriZZon is also working on the Diagram Importer, which complements the Diagram Describer feature, providing full import and export functionality. Together with the contributor role and targeted stakeholder management, these features are essential. BiZZdesign HoriZZon introduced the Dynamic Solution Intent, enhancing the solution architecture by engaging diverse stakeholders with architectural artifacts. It supports the development of holistic solutions using reusable repository components. The deployment is hybrid cloud-based, specifically using Amazon Web Services as the cloud provider. I have also seen the implementation of return on investment features that contribute significantly to the organization’s overall effectiveness.
reviewer2080611 - PeerSpot reviewer
System Engineer at a consultancy with 51-200 employees
Ease of use and real-time collaboration empower effective teamwork and streamlined development
For CAMEO, it's not only the ease of use, it's versatility, its communicability, but Rhapsody is the worst tool I've ever used. It is very difficult, not user-friendly, and very expensive. It works only with its IBM counterparts. SPARX Enterprise Architecture is very easy to use, but it's limited. It gives you an idea of how your model is developing, so this feature helps maintain integrity or correctness of system models. It's really a good feature to have. You've got to have the simulation toolkit installed to be able to do that, and that works really well. The MagicDraw or CAMEO system is good on its own, but it should be integrated and should come out of the box with the simulation toolkit because there are some things you can't do without it, making it very difficult to have to look for another license to be able to do that. I would prefer that it come with the simulation toolkit.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I used BiZZdesign HoriZZon at two organizations. At Manchester Metropolitan University, I used it with a small team for architectural modeling of the student record system. We modeled teams, process objects, and their interactions with applications. We also used it to model a gradual rollout with plateaus showing migration over time. At the BBC, I used it to model software services for publishing content online. I showed key model views to senior stakeholders using Horizon, allowing them to modify and score applications and services."
"Everything being in one place really benefits me from an architectural perspective and also benefits the architectural, enterprise architecture team and the business."
"In my experience, BiZZdesign HoriZZon is very stable."
"Overall, the solution is invaluable to our organization."
"It is very easy to use. I can just click on an application component and find out if we are using this particular component. This provides us flexibility."
"We can derive some meaningful insights from whatever data that we have, which is the main thing."
"The main outcome is that we have centralized documentation instead of having information in emails or somewhere else, and it is easier for the whole organization to find information."
"BiZZdesign HoriZZon has positively impacted my organization and my clients' organizations by providing a common language between architects, solution architects, infrastructure architects, and the entire corporation so that we can change and understand our actions collaboratively."
"No Magic has the tools and capabilities to model a complete enterprise and all product lines."
"The most valuable features with No Magic MagicDraw are its ease of use; you can put this in front of a 12-year-old and they would know what to do right away."
"The technical support is very good."
"We are getting away from the old ways of writing a lot of papers and requirements documents, architecture documents, technical solution documents, interface documents - those days are gone."
"The initial setup was not straightforward."
"Offers good standards compliance and is user-friendly."
"It is pretty easy to use. It is pretty versatile."
"I would rate MagicDraw a nine out of ten because of the price. Enterprise Architect has a lot of bugs and MagicDraw is a lot more accurate and flexible. It's a level better."
 

Cons

"The users of BiZZdesign should be able to enter their data or make modeling changes via HoriZZon."
"It lacks capabilities with regard to infrastructure modeling."
"I would rate the technical support as a five out of ten."
"I noticed that there were times when the cloud version would get stuck or was not able to load."
"The automatic data collection and interface need improvement."
"There is room for improvement in making it more seamless between the modeling and the analysis pieces. Sometimes you have to do some work in the backend to ensure that the HoriZZon portal really gets all of the information the way you want it. They are working on the seamlessness between what they call Enterprise Studio and HoriZZon."
"I haven't observed a significant positive impact of BiZZdesign HoriZZon on my organization, and it's difficult to point that out."
"It is only available for Windows right now and it really is an outdated interface and framework that is being used."
"The licenses are expensive compared to similar tools. At the moment, the user is open to using MagicDraw if it's 15% more than other solutions. If it were to cost any more, they wouldn't use it."
"For the next releases, I would like to have them import requirements from other sources. They could make it very easy to do that because there are a lot requirements management tools like DOORS, D-O-O-R-S, Dynamic Object Oriented Management. A lot of folks use DOORS to create a requirement. For those requirements you allocate them to a component in the architecture and a verification method for that requirement. It would be good if we could import those into MagicDraw as components so you don't have to manually do these things."
"There could be a trial version for students."
"Some of No Magic MagicDraw's most valuable features were its integration with other simulation tools, such as MATLAB, the seasonal plugin, and the Rangel simulation toolkit."
"One potential area for improvement is the recommendation feature. At times, we face challenges in locating specific features, and we have to reach out for assistance in finding the information we need."
"There's lots of documentation. They process multiples of guides. They've got all kinds of guides and documentation out there, but it's kind of hard to find. There are a lot of videos. You can go to YouTube and find videos on how it's been used in different ways, but it just kind of scratches the surface."
"However, there are some technical features that you have to study and do research on to be able to understand."
"The cost of upgrading the product should be lower."
 

Pricing and Cost Advice

"The price is reasonable."
"If one is very cheap and ten is expensive, I rate the product price as a seven out of ten."
"We were customers and bought licenses from them. We used their remote instance initially but upgraded to the on-device version due to lag. For pricing, we paid about 2200 pounds a year per seat for the client installation at an educational rate. I'm not sure about commercial rates. I managed to get a free copy at BBC since it was for evaluation purposes."
"First and foremost within the scope of improvement for the solution would be the cost. It's very costly..."
"I haven't found any issues with the scalability and licensing parts that are access-related."
"In terms of this particular product usage, my clients currently only use per-user licenses."
"[The] Orbus... pricing model was based on every single functionality having a price. The pricing was comparable but if we wanted to scale, it would have ended up being a lot more expensive. BiZZdesign gave us one price with all of the functionality, and we could scale as much as we needed."
"The pricing model is slightly on the high side and could be more competitive for long-term partnerships."
"I would say licensing would be anywhere from $3,500 to $6,500 per person or per seat (it's a per seat style license)."
"In addition to the initial cost, you have to pay annually for support in order to get the upgrades."
"The price of No Magic MagicDraw could improve. The price of the solution is too expensive for smaller-sized companies. There should be a better pricing model."
"I rate the pricing a ten out of ten. It is an expensive product compared to software for model-based system engineering."
"The licensing is on a yearly basis, and it's expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
18%
Manufacturing Company
12%
Outsourcing Company
9%
Government
8%
Manufacturing Company
19%
Financial Services Firm
11%
Outsourcing Company
10%
Government
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise3
Large Enterprise20
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise1
Large Enterprise7
 

Questions from the Community

What needs improvement with BiZZdesign HoriZZon?
I noticed that there were times when the cloud version would get stuck or was not able to load. There were issues with the login capability, and that was some time ago, a few months ago. I am not s...
What is your primary use case for BiZZdesign HoriZZon?
There was a merger that the client entered into, and following that merger, we inherited a large technology inventory from the acquired organization. The acquired inventory from the organization ha...
What advice do you have for others considering BiZZdesign HoriZZon?
The real experience I have had and seeing the result of using it in a large team where a large scale enterprise architecture and merger is happening is a very unique experience I have had with BiZZ...
What is your experience regarding pricing and costs for No Magic MagicDraw?
Maybe the price is a little bit high for a small company to acquire this tool. However, they offer trial versions and trial licenses for members of INCOSE.
What needs improvement with No Magic MagicDraw?
For CAMEO, it's not only the ease of use, it's versatility, its communicability, but Rhapsody is the worst tool I've ever used. It is very difficult, not user-friendly, and very expensive. It works...
What is your primary use case for No Magic MagicDraw?
I deal with DOD lifecycle acquisition sorts of things as some of the main use cases currently, and I expect to continue using it for more than 25 years.
 

Also Known As

HoriZZon
MagicDraw
 

Overview

 

Sample Customers

T-Mobile, Shell, HSBC, Erasmus University, VIVAT Insurance
Northrop Grumman, Labcorp, Deposco, ClearView Training, IT Services Promotion Agency, Intelligent Chaos, Metalithic Systems Inc., Sodifrance
Find out what your peers are saying about BiZZdesign HoriZZon vs. No Magic MagicDraw and other solutions. Updated: September 2026.
917,433 professionals have used our research since 2012.