Khoros Social Media Management vs Salesforce Marketing Cloud comparison

Khoros Social Media Management vs. Salesforce Marketing Cloud

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Khoros Social Media Management

Ranking in Social CRM

6th

Ranking in Social Media Management Solutions

4th

Average Rating

5.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Social CRM

3rd

Ranking in Social Media Management Solutions

2nd

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Marketing Automation (1st), Marketing Management (1st)

Mindshare comparison

As of November 2026, in the Social CRM category, the mindshare of Khoros Social Media Management is 3.6%, up from 3.4% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 6.2%, down from 6.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	6.2%
Khoros Social Media Management	3.6%
Other	90.2%

Social CRM

Featured Reviews

Jeffrey Humble

Innovation Designer & Founder at Jeffrey Humble

Real-time social curation has boosted event engagement but still needs better platform-agnostic design

I think that we weren't really good at Mass Relevance and Spredfast; we weren't really good at building a platform-agnostic software tool base. We dealt with a lot of the trends, the ups and downs of one social media platform maybe becoming more popular and trending while another one went down. I think that we probably could have designed the platform to work for any existing social media and any future social media. The security thing, I think we were pretty good about. Trying to get your social media post onto a screen when you're saying a dirty word, for instance, the company always had that security top of mind. I think we just didn't necessarily think like a software company that was going to be around for 20 years. I think there could definitely be some bot control. I'm not sure if that was something we really worked on, but that's definitely a thing to look out for now and what is true, what is verifiable?

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GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Khoros Social Media Management impacts my organization positively by improving efficiency due to the approvals and the coordination of teamwork."

"The best features Khoros Social Media Management offers are the analytics, which I thought were very good, and the ability to answer any questions."

"We made all kinds of visualizations, and a lot of it was for events, so we would put tweets on TV."

"Khoros Social Media Management has positively impacted our organization in that the community management tool has been really helpful to our customers, saving a lot of cases."

"Khoros Forum Platform positively impacts my organization by driving more engagement, improving customer support, and helping with knowledge sharing, as any community platform does all of those things."

"Salesforce Marketing Cloud provides an edge for my organization by tracking the budget, how it is spent, where we stand, and how many cold calls or nurtured calls have been converted into sales."

"It is easy to send emails and SMS's."

"I like the user interface it has a nice look and feel."

"The solution is user-friendly."

"I sincerely recommend the SFMC platform and advise you to hire a Solutions Architect to set it up."

"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."

"The scalability of the solution is perfect."

"We use this solution for reporting, pipeline generation, and forecasting."

More Salesforce Marketing Cloud pros

Cons

"I think that we weren't really good at Mass Relevance and Spredfast; we weren't really good at building a platform-agnostic software tool base."

"Customer support has been very good earlier, but recently I feel it has degraded."

"I give it a one out of ten because I do not think they are trustworthy, I do not think they are developing the platform, and I do not think they intend to give good value for the amount of money they charge, which is twice as much as any other forum platform."

"I think the main issue is Khoros Social Media Management's interface and the UX design, as it is less modern compared to other social media tools that we were using."

"Technical Support: That's where it gets bad, in my opinion. I have had to deal with the support several times."

"An area of Salesforce Marketing Cloud that could be improved is the connectivity between Sales Cloud and Marketing Cloud platforms."

"There could be easier tools to configure the product and to create landing pages to better handle large data sets."

"Improvements can be made in the processing speed, how information displays, and options for scrolling."

"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."

"This solution could be more user-friendly."

"Query Studio in Salesforce Marketing Cloud needs to be improved because not all queries are supported and we cannot debug the AM Script or SSJS code, which makes code debugging manual."

"A few of our clients found using Salesforce Marketing Cloud challenging after they upgraded, they were finding it difficult to just move to the newer version of Salesforce and they were complaining about the customer support because they did not help them out."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

Information not available

"My company pays to use this solution."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"It's normal pricing."

"The solution is a bit expensive."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"The price is expensive."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Outsourcing Company

15%

Comms Service Provider

11%

Financial Services Firm

University

Financial Services Firm

16%

Construction Company

Manufacturing Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	1
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	15
Large Enterprise	34

Questions from the Community

What is your experience regarding pricing and costs for Khoros Social Media Management?

My experience with pricing, setup costs, and licensing is that it is twice as expensive as any other platform.

What needs improvement with Khoros Social Media Management?

Khoros Forum Platform really needs better anti-spam measures, especially now that everyone is using AI, as AI is a perfect tool to use to combat spam, and at least back in 2024, Khoros was not doin...

What is your primary use case for Khoros Social Media Management?

I used Khoros Social Media Management for over a year, though I should clarify that I actually used Khoros Forum Platform for Enterprise rather than a tool called Khoros Social Media Management. Th...

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

What needs improvement with Salesforce Marketing Cloud?

Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabil...

What is your primary use case for Salesforce Marketing Cloud?

As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...

HootSuite vs Khoros Social Media Management

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Product Reports

Khoros Social Media Management

Download Khoros Social Media Management product report

Salesforce Marketing Cloud

Download Salesforce Marketing Cloud product report

Also Known As

Khoros Care, Spredfast

ExactTarget

Overview

Khoros Social Media Management offers an efficient and comprehensive tool for businesses to manage, engage, and analyze their social media efforts effectively, empowering teams to streamline operations across crucial channels.

Known for its robustness, Khoros Social Media Management is used by businesses looking for streamlined workflows and cohesive campaigns. Organizations leverage its extensive analytics to boost engagement and draw actionable insights, supporting decision-making processes through real-time data. Recognized for its integration capabilities, it is popular among marketing teams aiming to unify their digital strategies efficiently.

What are the key features of Khoros Social Media Management?

Advanced Analytics: Detailed insights into social media performance and audience behavior.
Unified Dashboard: Centralized access to all social networks for streamlined management.
Content Calendar: Facilitates strategic planning and scheduling of posts.
Collaboration Tools: Enhances team communication and workflow coordination.
Social Listening: Tracks mentions and trends for better engagement strategies.

What benefits and ROI should users expect when evaluating Khoros Social Media Management?

Increased Engagement: Enhanced interaction with target audiences.
Efficient Resource Allocation: Better time management across social networks.
Data-Driven Decisions: Improved strategy through comprehensive analytics.
Cost-Effectiveness: Potential reduction in marketing expenses through targeted actions.

Khoros Social Media Management is implemented widely across industries such as retail, technology, and pharmaceuticals. Companies in these sectors utilize its capabilities to coordinate marketing campaigns, mitigate risk with real-time monitoring, and ensure compliance with industry regulations. It is particularly beneficial for organizations needing to maintain a consistent brand presence in dynamic market conditions.

Khoros

Salesforce Marketing Cloud offers robust tools for content management, customer engagement, and multi-channel campaigns, enhancing personalization and communication with insightful analytics.

Salesforce Marketing Cloud integrates CRM functions, supporting automation and scalability while providing real-time notifications. It enables effective marketing campaigns through features like Content Builder and Journey Builder. Its AI-powered tools streamline data management and enhance productivity, though improvements in interfaces, third-party integrations, and development environments are needed. Companies benefit from email marketing capabilities and leverage the platform for lead generation and sales management.

What are the key features of Salesforce Marketing Cloud?

Content Builder: Streamlines content management for effective campaigns.
Advertising Studio: Engages customers across multiple platforms.
Journey Builder: Manages multi-channel marketing campaigns with ease.
Automation and Integration: Supports CRM functions, enhancing personalization and analytics.

What benefits or ROI should be considered in evaluations?

Ease of Use: User-friendly interface improves marketing efficiency.
Scalability: Adapts to growing marketing needs of companies.
Real-Time Notifications: Keeps users informed for timely actions.
AI-Powered Tools: Enhances productivity and strategy optimization.

Industries implement Salesforce Marketing Cloud for diverse applications such as email marketing, campaign management, and customer engagement, leveraging CRM capabilities for enhanced sales strategies. Organizations use it for integrating advertising, direct communication, and automation, targeting improved customer interactions and increased outreach.

Salesforce

Sample Customers

HP, Rogers, BeyondBank Australia

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Khoros Social Media Management vs. Salesforce Marketing Cloud