What is our primary use case?
Our main use case for Knock AI is to qualify our inbound leads that we get from website traffic and from our other marketing touchpoints, for example, from G2 profile, from LinkedIn, from Meta Ads, and from LinkedIn Ads. Our main issue with that was we weren't able to convert the traffic we already paid for. Now, as we're using Knock AI, we are able to qualify those leads and reply to them very instantly, and our sales reps don't need to wait. The leads are being routed to our sales reps immediately as they raise their hands.
The most important thing to add about our main use case is that Knock AI is a formless product, which helped us remove friction from the user journey. Before using Knock AI, users were not ready to fill out long forms. We shortened the forms, but still, they didn't fill them out, and the bounce rate was high because nobody was filling out the form. The issue was that we were paying for paid campaigns and for SEO campaigns, generating traffic, but nobody was filling out the forms. Knock AI helped us remove the forms and connected our GTM workflow throughout the buyer journey by preserving the buyer context.
How has it helped my organization?
Using Knock AI for lead qualification has changed things for my team significantly. The lead conversion rate was just 6% earlier, and it's 70% plus right now.
Knock AI has positively impacted our organization's outcomes. For example, in just three to four days, we had nine times higher deals by using Knock AI.
That 9x increase in deals happened due to the fact that our sales reps could immediately jump into the game when leads engage with our pricing page or any product page. It satisfied the leads with speed to lead and relevancy most of the time. The context was always there. For example, when Knock AI agent qualified the leads and then handed off the leads to the sales reps, the context wasn't lost. The conversations with Knock AI were getting enriched in the CRM in real time, so our sales reps were able to see what the conversation and context behind it were, avoiding any kind of repetitive questions and closing deals faster without wasting any time.
What is most valuable?
Best features Knock AI offers include its Inbound AI SDR, the data enrichment quality which was great for both company level and contact level, and instant lead routing. Another best feature is that our sales reps or our leads can directly talk in Slack. After the leads set up the demo call, they do not need to go to emails; they can get the notification in the channel they are in, for example, LinkedIn. Its website visitor identification rate was also great.
We find ourselves using the Inbound AI SDR feature the most day-to-day, and it stands out compared to other tools we've tried. For example, we were using Qualified earlier. With Qualified, the conversion rate was too bad because it wasn't able to identify the visitors from our off-site touchpoints. However, with Knock AI, we were able to identify people from off-site engagement and convert our off-site engagement. Inbound AI SDR is superb in doing that. Most importantly, Knock AI gives us a personalized experience to leads. The issue with Qualified was their AI chatbot kept asking repetitive questions, but leads wanted to talk to a real human. With Knock AI, we are able to instantly route leads to our sales reps, and they can talk in Slack only, in the channels they are using, such as Slack, LinkedIn, and even Telegram.
I would also add that Knock AI can really help me engage leads generated from LinkedIn Campaign Manager. It removed the LinkedIn lead generation form for us, which we do not need now. Even if users are interested in filling out a form, Knock AI provides us an option for form enrichment.
What needs improvement?
Knock AI was good and amazing for us, so we do not observe any kind of improvements yet, but it's still in its initial phases, and we hope it will evolve into a great and better product.
I think Knock AI could introduce some features related to outbound as well. It has some outbound features that collect intent data signals, but it needs visitors on our marketing touchpoints to do effective outreach. Essentially, it doesn't support finding leads for me and doing outreach; it acts on intent.
For how long have I used the solution?
I have been using Knock AI for around one year now.
What do I think about the stability of the solution?
Knock AI is reliable; so far, it's been good.
What do I think about the scalability of the solution?
Knock AI's scalability is excellent; it can handle a huge inbound pipeline for us, and the dashboard is amazing, never crashing. The more inbound traffic we get, the more output Knock AI provides.
How are customer service and support?
The customer support is perfect; it's 24/7, and we can always talk to them in Slack whenever there is a problem. I rate the customer support a 10.
Which solution did I use previously and why did I switch?
We previously used Qualified, but it wasn't good due to a very low lead conversion rate, which is why we switched.
What was our ROI?
Knock AI has saved our SDRs a lot of hours; they were spending around nine hours on qualifying a lead, often wasting time on unqualified leads. Knock AI helped our SDRs focus only on qualified leads, reducing their wasted time from nine hours to just four hours on qualifying leads.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing was good; it's what it's marketed as, and it's providing the same value.
Which other solutions did I evaluate?
Before choosing Knock AI, we considered Chili Piper, OneMind, and Warmly.
What other advice do I have?
I would give Knock AI a rating of 10. I give it a rating of 10 because our deals were nine times higher since we used Knock AI, and the lead response time was really, really instant.
I think Knock AI's governance and security are highly confidential and up to par, so I'm fully satisfied. I would say Knock AI offers 100% accuracy, and the output is amazing.
I'm not sure about the deployment, but it's not public for sure, so I would say it's private cloud.
My advice to others looking into using Knock AI is that if you have a huge inbound pipeline, then go for it. If you have traffic but aren't able to convert it, then Knock AI is the best solution in the industry based on our experience.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other